Contact Gryphon Design Strategy
Get a real-time quoteBrand Strategy & Design Expertise, Women-Led Team
Gryphon Design Strategy is a women-led, Boston-based branding and creative studio helping organizations stand out, stay true, and grow. We work with clients across healthcare and life sciences, AI and advanced technology, energy, and premium consumer, fashion, and lifestyle. Your success is the measure of our work.
We partner with clients at meaningful moments of change—launching something new, preparing to raise capital, entering a market, or evolving an established brand.
Our capabilities span brand strategy and positioning, visual identity, campaigns, websites and digital experiences, investor and sales presentations, packaging, and scalable design systems. Clients work directly with senior creative leaders from start to finish. Our agile, U.S.-based team brings the right expertise to each engagement without unnecessary layers or handoffs.
Led by founder and creative director Michele Slobin, Gryphon has created brand and design initiatives for Nike, adidas Group/Reebok, MIT, Nestlé Health Science, Lilly Oncology, NantHealth, Connect America, Vantage Specialty Chemicals, and ambitious emerging companies. We excel at turning complex or highly differentiated ideas into brands that feel clear, compelling, and unmistakably their own.
We care deeply about the businesses behind the brands we create. Our goal is to give every client the clarity, confidence, and creative foundation they need to move forward—and succeed.
TRUST GRYPHON FOR:
Brand Strategy & Positioning • Visual Identity • Brand Launches & Campaigns • Web Design & Development • Accessible UX/UI • Investor, Sales & Keynote Presentations • Social Media Strategy • Trade Show Design • Packaging • Scalable Brand Marketing Toolkits • Fractional Creative Direction & Ongoing Design Support
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Min project size
$5,000+
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Hourly rate
$150 - $199 / hr
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Employees
10 - 49
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Locations
Canton, MA
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Year founded
Founded 2011
1 Locations
- Canton , MA
Service Lines
- Branding
- 25%
- Generative AI
- 15%
- Graphic Design
- 15%
- Web Design
- 15%
- Logo
- 10%
- UX/UI Design
- 10%
No Focus Areas have been added yet…
Industries
- Medical
- 25%
- Information technology
- 20%
- Advertising & marketing
- 10%
- Consumer products & services
- 10%
- Energy & natural resources
- 10%
- Financial services
- 10%
- Food & Beverage
- 10%
- Retail
- 5%
Clients
- Enterprise (>$1B)
- 60%
- Midmarket ($10M - $1B)
- 25%
- Small Business (<$10M)
- 15%
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Our Story
Gryphon was founded on a simple belief: the strongest brands stand out because they stay true to who they are. We are a small, senior, women-led team of strategists, designers, writers, and digital specialists who care deeply about our clients’ success. Curious by nature and collaborative by design, we listen closely, challenge thoughtfully, and bring the right expertise to every engagement. Together, we turn bold, complex ideas into clear, compelling brands built to move forward.
Meet the Team
Michele SlobinFounder & Creative Director
With 15+ years leading global brand and design initiatives for Nike, adidas Group/Reebok, and L.L.Bean, she now guides strategy, identity, campaigns, digital experiences, and design systems for emerging companies and established organizations.
What Sets Us Apart
Senior Leadership, Directly Involved
Gryphon brings 15+ years of agency experience, backed by senior global leadership at L.L.Bean, Nike, and adidas Group/Reebok. Clients work directly with senior creative leaders from first conversation through launch—bringing seasoned judgment, clarity, and accountability to every engagement.Strategy and Design Built to Perform
We translate complex or highly differentiated ideas into clear, compelling brands built to drive recognition, trust, and growth. Our cross-sector experience connects strategy and creativity to business goals—so every decision has purpose and every touchpoint works harder.Expertise Across Print, Digital, Social and Events
We connect positioning, messaging, identity, digital experiences, campaigns, presentations, packaging, and scalable design systems. Our agile, U.S.-based team brings the right expertise to each engagement, creating consistency without unnecessary layers or handoffs.Locations (1)
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