Gro.X

BACKGROUND

Please describe your company and position.

I am the Founder and Managing Director of The Bertrand Education Group

Describe what your company does in a single sentence.

Provides Ai-EdTech software integration for academia and professional development services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gro.X to accomplish?

• Designed our Product (A.I-EdTech) page for my website
• Integrated my product page design with my other social media channels

SOLUTION

How did you find Gro.X?

Referral

Why did you select Gro.X over others?

• Close to my geographic location
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Gro.X were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The vendor built and designed my product page from scratch and recreated it as the primary landing page for my website given our A.I. product is one of the most significant elements for our portfolio of services. Since the design of my product page, Google has also alerted me to the high frequency of visitors and engagement on my website with the average time spent being 4:33. 
The former also led to inquiries and calls on my site for extended services and/or LinkedIn outreach directly from my product page's social media links.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. More engagement on my page per Google analytics
2. Favorable conversion rate as a result of the increase in website traffic above
3. Qualitative feedback from my network that praised the finished product as being "exceptional", "innovative" and "informative"

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Vendor was very responsive and would notify me immediately if he observed something that required follow-up or clarification. He exceeded my timeline expectations given his attention to detail and insight to my industry needs to best represent my product. 

What was your primary form of communication with Gro.X?

Virtual Meeting

What did you find most impressive or unique about this company?

His receptiveness to creativity and First Class professionalism, no matter the task, the vendor encouraged solutions to get optimal results. The vendor demonstrated a genuine level of interest for my product design and it showed given the increased conversion rate ultimately.

Are there any areas for improvement or something Gro.X could have done differently?

Not at all but maybe clone the company. Because many professionals lack this company's approach, which made them a joy to work with.

BACKGROUND

Please describe your company and position.

 I am the Founder of a software company 

Describe what your company does in a single sentence.

We help change management consultants extract insights from large amounts of survey data and lead organizational transformation with confidence.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gro.X to accomplish?

• Design our Landing Page
• Optimize website for conversions so we can start getting inbound leads

SOLUTION

How did you find Gro.X?

Referral

Why did you select Gro.X over others?

They prepared an audit that aligned with the goals for this website.

How many teammates from Gro.X were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Conduct research into website metrics and customer
• Translated these insights into compelling copy
• Design conversion optimized website
• Continue optimizing for increase in conversions

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

28% lift in conversion rates across 3 months

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their overall process was smooth, started with an onboarding to a client portal and interviewed us to understand our business model better. Continuous communication was done through slack and video calls. They were good with deadlines.

What was your primary form of communication with Gro.X?

Virtual Meeting

What did you find most impressive or unique about this company?

They had a really strong focus on actually understanding our business model and customers, which is rare to find in most marketing/web design companies. They took the necessary steps to deeply understand our ICPs and competitive landscape and then came up with a high-converting strategy that worked.

Are there any areas for improvement or something Gro.X could have done differently?

Not as of now.