The Growth Lever

The Growth Lever is a Meta ads and growth consultancy run by founder Tom Ruff, working with direct-to-consumer brands doing £1M to £20M a year. Tom has spent 12+ years in DTC growth across paid acquisition, retention, creative strategy and full-funnel growth, working with 200+ consumer brands and helping scale businesses from £1M to over £100M. His core expertise is the paid social and creative flywheel: Meta account architecture, creative testing systems and the briefs that feed them. Clients work directly with Tom rather than an agency team, and he keeps to a select group of brands so every account gets senior attention. Services include Meta ads management, creative strategy, fractional head of growth support and a free Meta ads audit.