Growth Engine Architect

20+ years in marketing leadership across B2B and B2C. Specialized in DACH market entry and international expansion.

I come in when marketing leadership is missing and leave when it works.

I work as a Fractional and Interim CMO for startups and scale-ups that have outgrown their marketing structure or never properly built one. The result: a marketing engine that generates predictable pipeline and keeps running without me.

Berlin-based. DACH native. Available immediately for fractional or interim engagements across Germany and Europe.

Track Record
30% avg. year-on-year recruitment growth across five European higher education brands. 300% organic traffic growth and tripled organic leads after full rebrand at a digital health company. Rebuilt marketing infrastructure for an EdTech operating across Georgia, Kazakhstan and Czechia.

How I work
I develop the strategy, build the structure and recruit the team. An operator, not just an advisor. I work hands-on when needed: setting up campaigns, managing agencies, implementing CRM. The goal is never to stay in execution. I build the structure, create the playbooks and hand over something that runs.

Background
Teams of up to 50 people, direct board and investor reporting, budget responsibility in the double-digit millions. Strongest proof cases: EdTech and Digital Health. Complex high-ticket products with long sales cycles that require structured demand generation.

My engagement model: Build → Stabilize → Advise