Groundswell Strategies

Groundswell Strategies B.V. is an Amsterdam-based communications firm with global reach. We partner with NGOs, multilateral agencies, civil society networks, philanthropic foundations, and purpose-led brands to build unstoppable momentum for world-changing organizations.

What sets Groundswell apart is insider expertise and a lean, senior team who built their careers inside the institutions and funding ecosystems that define the international development and global health landscape. We approach this work as skilled practitioners who understand how governments and key funders actually make decisions, and what moves them.

Co-founder Jacki Evans is a communications strategist with 15-plus years of experience spanning the Global Fund, UNESCO, PEPFAR, and global health campaigns across three continents. Co-founder Annie Sanicki brings over a decade of international program management and implementation expertise, having served in the White House Situation Room, U.S. Department of State, PEPFAR, and PATH directing multi-billion-dollar foreign assistance programs across health, security, and development. Together, they combine creative communications vision with rigorous operational and policy depth.

Groundswell delivers across six integrated service pillars:

• Position — Narrative strategy, messaging, and insights analysis
• Create — Content creation and frontline storytelling
• Engage — Digital strategy and social media consulting
• Amplify — Earned media and strategic partnerships
• Convene — Strategic event design and implementation
• Integrate — Capacity building and communications infrastructure

Every engagement is built for your audiences, tailored to your capacity, and scaled to meet your ambition. 

A groundswell is an unstoppable force, authentic and impossible to ignore. That’s the energy we’re bringing to this work.