Contact Ground Control PR
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Ground Control PR is an Auckland public relations agency, dedicated to helping New Zealand brands shape compelling narratives and elevate their public presence. Run by award-winning PR practitioners Olivia Boswell and Leni Ma'ia'i, we offer strategic communications advice across media relations, brand storytelling, influencer engagement and content development. We help our clients secure the best PR coverage they can in outlets like NZ Herald, Stuff, The Post, The Press, TVNZ, Radio New Zealand, NewstalkZB and more. Our clients span FMCG, consumer goods, tech, startups and B2B companies, including well-loved names like Boring Oat Milk, Ārepa, OPPO, Icehouse Ventures, Openstar, Outset Ventures, Futurity, Les Mills, Outward Bound and Motion Sickness. </p>
From product launches and brand-building campaigns to media strategy and issues management, we are your trusted PR partner offering leading PR strategies. Get in touch with our Auckland-based team to see how we can strengthen your brand communications and drive meaningful impact and growth.</p>
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Min project size
$10,000+
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Hourly rate
$200 - $300 / hr
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Employees
2 - 9
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Year founded
Founded 2020
Service Lines
- Branding
- 20%
- Public Relations
- 20%
Select Focus Area
- Branding Focus
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- Brand messaging
- 20%
- Brand strategy
- 20%
- Naming
- 20%
- Product branding
- 20%
- Content Marketing Focus
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- Copywriting
- 100%
- Public Relations Focus
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- Public affairs
- 20%
- Social Media Focus
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Industries
- Consumer products & services
- 40%
- Food & Beverage
- 20%
- Arts, entertainment & music
- 10%
- Beauty
- 10%
- Advertising & marketing
- 5%
- Hospitality & leisure
- 5%
- Media
- 5%
- Non-profit
- 5%
Clients
- Midmarket ($10M - $1B)
- 40%
- Enterprise (>$1B)
- 30%
- Small Business (<$10M)
- 30%
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Our Story
The Ground Control team is the safe set of hands behind many of New Zealand's top PR stories.
Led by ex-journalist Leni Ma'ia'i and award-winning publicist Olivia Boswell, our Auckland PR agency has deep connections across the country's media, creator and business sectors.
With backgrounds spanning FMCG, tech, start-ups, premium consumer and B2B, we help our clients build visibility in all the right places.
Meet the Team
Olivia BoswellCo-Director
Olivia leads on Ground Control’s consumer clients with a deep understanding of FMCG, lifestyle and cultural PR, having launched some of New Zealand favourite brands to market. Olivia brings creative thinking and commercial clarity to every PR brief.
Rosie HerdmanPR Specialist
Leading on PR and influencers at Ground Control, Rosie was previously a lifestyle journalist for leading media outlets and brings a deep Editorial understanding to our work. As a details driver, Rosie ensures every piece of the puzzle is in place.
Leni MaiaiCo-Director
Leni leads on Ground Control’s corporate PR and issues management work with the spirit of a journalist and the heart of an optimist. He has managed, grown and protected the reputations of some of the biggest (and smallest) organisations in the world.
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