GroGoliath

BACKGROUND

Please describe your company and position.

I am the Founder of EazyCapture

Describe what your company does in a single sentence.

Equip your business with a pre-bookkeeping assistant that thinks like your practice and works as you would.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GroGoliath to accomplish?

• SEO
• AI Marketing
• AI Citations and Overview listings

SOLUTION

How did you find GroGoliath?

Online Search

Why did you select GroGoliath over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from GroGoliath were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired GroGoliath to build an organic growth channel for EazyCapture, our invoice capture software for UK accountants and bookkeepers. 

The engagement ran for about a year. 

Key deliverables:

• SEO audit and roadmap: a full review of our site and a prioritised plan for which searches to go after first.
• Keyword research and strategy: mapped the terms accountants and bookkeepers use when comparing invoice capture tools, including searches for alternatives to Dext and Hubdoc.
• Programmatic pages: 50+ comparison and alternative pages, including our Best Dext Alternative and Best Hubdoc Alternative pages. They were built from one template, so they’re consistent and quick to publish.
• AI search visibility: work to get EazyCapture mentioned and cited in ChatGPT, Perplexity and Google AI Overviews when people ask about invoice capture software. Link building and outreach to relevant accounting and software sites.
• Training and SOPs: Taha trained our team and documented the process, so we can keep publishing and running it ourselves.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

When we started in 2025, EazyCapture had almost no organic presence. 

Our Domain Rating was around 1 and organic traffic was close to zero.

Since then:

1. Our competitor comparison pages now rank for buyer searches like “hubdoc competitors” (#9) and “dext alternatives” (#11).
2. EazyCapture is now cited in AI answers, including Google AI Overviews, Google AI Mode and Microsoft Copilot. Our Domain Rating went from about 1 to 15.
3. Clicks to our comparison pages went from 50 to 1000+ a month.
4. Organic search brought in 100+ trial signups, which we're still getting.
5. Our team now publishes new pages using GroGoliath’s SOPs, without outside help.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Mr Taha Maknoo was our single point of contact from start to finish, so nothing got lost between people. 

We had weekly check-ins and a shared roadmap that showed what was being worked on and what was coming next.

Every deliverable arrived on the dates we agreed, from the audit and roadmap through to the comparison pages and SOPs.

When we asked for changes, like focusing more on organic sign ups over readers, Taha turned them around within a month. He also explained each decision in plain English, which made it easy for our team to take over the work once the handover came.

What was your primary form of communication with GroGoliath?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was the handover. GroGoliath built the system, trained our team on it, and gave us SOPs, so we can keep publishing pages ourselves without paying for outside help every month.

They also focused on the searches that matter to us: accountants and bookkeepers comparing tools, like people looking for Dext and Hubdoc alternatives. That’s exactly where our buyers are.

They were also already working on AI search, which got EazyCapture cited in Google AI Overviews and Copilot.

Mr Taha Maknoo knows SEO in depth and explains it simply, which made the whole project easy to follow.

Are there any areas for improvement or something GroGoliath could have done differently?

Not really. Things ran pretty well for us thankfully.