I've spent years staring at interfaces that make smart products feel broken.
An AI tool people quit halfway through, not because it was bad, but because nobody could find the next step. An analytics dashboard where getting one number took 6 clicks. Six. A DevOps platform built by brilliant engineers who never had a designer in the room.
The engineering behind all of these was solid. Every time, same story: nobody thought hard enough about the people actually using the thing. That's what my team does.
Three senior designers. Not an agency with a sales layer and a bench of juniors who do the real work. Five people in total (including me as a Lead designer and PM to do operational work and let designers design). I run the studio and I'm in Figma every day, not in meetings about meetings.
We work on AI products, dev tools, dashboards, fintech, healthcare SaaS, analytics platforms. Stuff where "make it pretty" is the wrong conversation. The question is whether it works.
What happened when we got involved: - AI content tool: simplified the entire interface, core actions went from buried in menus to one click away - AI consumer app: rebuilt the flow so users actually finish what they came to do instead of dropping off mid-process - Expense SaaS: full analytics dashboard, done in 8 weeks - DevOps platform: consolidated status info that was buried across 5 screens into single dashboard views
We say no to most projects. We're three people. I'd rather go deep on one product than spread thin across five and do a mediocre job on all of them.
If your product is complex and your users are confused then DM me, I'll look at it for free.
gro provided app design services for an IT company. The team conducted user and market research and was responsible for the app's design, UX, and flow.
gro delivered the requested work, including additional iterations and updates. The team delivered on time and communicated via in-person and virtual meetings, email, and messaging apps. The client was impressed with gro's supportiveness, responsiveness, accountability, and high-quality work.
BACKGROUND
Introduce your business and what you do there.
I’m the founder of Mindfulness Mentor, an IT company that develops a mindfulness app.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire gro to accomplish for Mindfulness Mentor?
I hired gro to do the full design of our app, including ideation, market research, user research, and the initial design.
SOLUTION
What was the scope of their involvement?
gro conducted user and market research and was responsible for the app’s design, UX, and flow. The team delivered wireframes, prototypes, final UI designs, and developer tools.
What is the team composition?
We worked with one teammate from gro.
How did you come to work with gro?
I had previously worked with gro.
What is the status of this engagement?
We worked together from May–August 2024.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
gro delivered what I asked them to do. The team provided ongoing design work, including additional iterations and updates.
How did gro perform from a project management standpoint?
gro delivered on time. We communicated via in-person meetings, virtual meetings, and email or messaging apps.
What did you find most impressive about them?
I was impressed by gro’s supportiveness, responsiveness, accountability, high-quality work, and great communication.
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