Greatergood Brands®

BACKGROUND

Please describe your company and position.

I am the Director of Reformed Characters

Describe what your company does in a single sentence.

At Reformed Characters® we make bold botanical alcohol-free drinks for healthy hedonists looking to take a break from booze – for a drink, a weekend, a month or more.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Greatergood Brands® to accomplish?

• Brand Naming, Brand Strategy, Branding, Packaging Design, Website & Marketng
• Create a brand which people love
• Help us gain distribution

SOLUTION

How did you find Greatergood Brands®?

Online Search

Why did you select Greatergood Brands® over others?

High ratings

How many teammates from Greatergood Brands® were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Greatergood Brands supported us throughout the entire origination and launch of our alcohol free drinks range.

• Greatergood came up with our name 'Reformed Characters' and helped us to trademark it in the UK and the US
• They developed a complete brand and retail strategy
• Full brand identity
• Packaging Design
• Website design
• And a wide range of marketing materials

We are constantly told by consumers, retail buyers and investors that they absolutely love our branding, the brand name – and the packaging design. Greatergood have been fundamental in moving our vision and strategy forwards.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Upon our launch we secured meetings and interest from major grocery chains in the UK, airlines, luxury food outlets, wholesalers and more. Our brand and packaging have been fundamental in pitching to these people.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Exceeded all expectations, on time

What was your primary form of communication with Greatergood Brands®?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

A deep insight into all things food & drink, and consumer brands and packaging

Are there any areas for improvement or something Greatergood Brands® could have done differently?

No changes needed.