Great Ads Dijital Pazarlama Ajansı

BACKGROUND

I am the Owner of Dr. Meltem Ayran

We are an aesthetic medicine practice based in Istanbul, Türkiye, led by Dr. Meltem Ayran. We specialize in personalized, non-surgical aesthetic treatments, including thread lifting, dermal and body fillers, botulinum toxin applications, mesotherapy, skin rejuvenation, collagen-stimulating treatments, and intimate aesthetics. Our approach focuses on natural-looking results, individualized treatment planning, patient safety, and evidence-based medical practices. We aim to provide a professional, transparent, and patient-centered experience throughout every stage of the treatment journey.

OPPORTUNITY / CHALLENGE

• Develop a modern, SEO- and GEO-optimized medical website that strengthens Dr. Meltem Ayran's digital presence, improves search and AI-driven discoverability, enhances patient experience, and supports qualified consultation inquiries through Google Ads and Meta Ads.
• Strengthen Dr. Meltem Ayran's visibility in Nişantaşı and Istanbul clinic searches and for key treatments: thread lifting, botulinum toxin, dermal fillers, genital aesthetics, mesotherapy, skin rejuvenation, non-surgical facelifts and collagen stimulators, across Google and AI search.

SOLUTION

Online Search

• High ratings
• Close to my geographic location
• Good value for cost
• Company values aligned

2-5 Employees

We partnered with Great Ads to strengthen Dr. Meltem Ayran's digital presence through custom website development, SEO, Generative Engine Optimization (GEO), and ongoing digital advertising management. The project began with the complete design and development of a modern, multilingual, mobile-responsive medical website. Great Ads created a user-friendly interface, dedicated treatment pages, clear navigation, and integrated consultation and contact options to improve the patient experience. A major part of the project focused on SEO and GEO. The team developed an optimized content architecture, treatment-specific landing pages, structured headings, metadata, internal linking, FAQ sections, and scientifically referenced educational content. These efforts were designed to strengthen our visibility in Google Search, AI-powered search platforms, and local searches related to aesthetic treatments and medical clinics in Istanbul. Great Ads also manages our Google Ads and Meta Ads activities. Their responsibilities include campaign planning, keyword research, audience targeting, advertising content, landing page alignment, conversion tracking, performance analysis, and ongoing campaign optimization. Key deliverables included a fully developed medical website, multilingual treatment content, SEO and GEO optimization, conversion-focused landing pages, advertising campaign management, and ongoing performance monitoring. The collaboration covers both our website infrastructure and digital marketing activities, providing a coordinated approach to improving online visibility, communicating our medical services, and generating qualified consultation inquiries.

RESULTS & FEEDBACK

Delivered a responsive, multilingual website covering 8 treatment categories. Key success indicators include organic search visibility, patient inquiries, lead quality, conversion rates, and cost per lead across Google Ads and Meta Ads, with ongoing performance monitoring.

Great Ads demonstrated a professional, organized, and transparent approach to project management throughout our collaboration. From the initial planning and website development stages to SEO, GEO, and ongoing advertising management, the team maintained clear communication and kept us informed about project progress, priorities, and next steps. They delivered the agreed website development milestones on schedule and were highly responsive to our questions, feedback, and evolving requirements. Whenever adjustments were needed, they provided practical solutions and implemented changes efficiently. We particularly appreciated their ability to understand the specific needs of a medical practice and translate our expectations into a professional digital experience. Their proactive communication, attention to detail, and commitment to continuous improvement have made the collaboration smooth and productive. We continue to work closely with them on Google Ads, Meta Ads, and digital performance optimization.

In-Person Meeting

What impressed us most about Great Ads was their ability to combine technical expertise, creative thinking, and a deep understanding of our industry's specific needs. Unlike agencies that focus solely on website development or advertising, Great Ads approached our digital presence as a complete ecosystem. They successfully integrated custom web development, SEO, Generative Engine Optimization (GEO), and performance marketing into a unified strategy. We particularly appreciated their attention to scientific accuracy, patient experience, and the importance of building trust in the medical field. Their ability to translate complex medical information into accessible, well-structured digital content was especially valuable. Their proactive approach, attention to detail, and willingness to explore innovative solutions made them stand out as a digital partner rather than simply a service provider.

Overall, our experience with Great Ads has been very positive, and we have not encountered any significant issues during our collaboration. Given the evolving nature of SEO, GEO, and digital advertising, one area for continued improvement would be providing more frequent insights into emerging trends, new optimization opportunities, and long-term performance strategies. However, the team has consistently demonstrated a proactive attitude, openness to feedback, and a strong commitment to delivering quality work. We are satisfied with the collaboration and look forward to continuing our partnership.

BACKGROUND

Please describe your company and position.

I am the Owner of a beauty company

Describe what your company does in a single sentence.

Our company is a beauty and aesthetics center offering professional skincare, beauty, and aesthetic treatments.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Great Ads Dijital Pazarlama Ajansı to accomplish?

• Build a professional website that properly represents us and makes it easier for potential clients to contact us.
• Generate more qualified appointment inquiries through Google Ads and Meta Ads.
• Improve conversion tracking and use our advertising budget more efficiently.

SOLUTION

How did you find Great Ads Dijital Pazarlama Ajansı?

Online Search

Why did you select Great Ads Dijital Pazarlama Ajansı over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Great Ads Dijital Pazarlama Ajansı were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Great Ads designed and developed our website and also managed our Google Ads and Meta Ads campaigns. Their work included website planning, design and setup, campaign creation, audience and keyword targeting, budget management, conversion tracking, and ongoing optimization. They also provided regular reporting and made recommendations based on campaign performance and the quality of the inquiries we received.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After launching the new website and starting Google Ads and Meta Ads campaigns, we began to see a more consistent flow of qualified appointment requests. We also improved our conversion tracking, allowing us to clearly see which campaigns are generating leads and how our advertising budget is performing. Overall, both our online visibility and our lead generation process have improved significantly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was very organized and transparent. They explained each stage clearly, delivered the agreed work on time, and kept us updated throughout the process. Whenever we had a request or question, they responded quickly and gave us clear explanations about what could or could not be done and why.

What was your primary form of communication with Great Ads Dijital Pazarlama Ajansı?

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was how they combined website development and advertising into one complete process. They didn’t treat the website, Google Ads, and Meta Ads as separate tasks, but managed them together with a clear strategy. Their reporting, transparency, and quick communication also made the whole process much easier for us.

Are there any areas for improvement or something Great Ads Dijital Pazarlama Ajansı could have done differently?

Overall, we have been very satisfied with the collaboration. There hasn’t been any major issue, but if we had to mention one area, some steps could occasionally move a little faster. That said, they always communicate clearly about timelines and explain the reasons behind any delays.

BACKGROUND

Introduce your business and what you do there.

I’m the general manager of Mira Blue Hotel, a hotel in Mersin providing accommodation and hospitality services to our guests.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Great Ads Dijital Pazarlama Ajansı to accomplish for Mira Blue Hotel?

Our main goal was to increase direct bookings and qualified inquiries for Mira Blue Hotel through Google and Meta ads. We also wanted to improve our online visibility, manage the advertising budget more efficiently, and have clearer tracking of where bookings and leads were coming from.

SOLUTION

Can you describe the scope of work Great Ads Dijital Pazarlama Ajansı handled for this project at Mira Blue Hotel?

Great Ads Dijital Pazarlama Ajansı manages our Google Ads and Meta Ads campaigns from planning to ongoing optimization. They handle campaign setup, audience and keyword targeting, budget management, conversion tracking, and regular performance reporting. They also review the results with us and make adjustments based on bookings, inquiries, and overall campaign performance.In addition, they support us with ad creatives for Meta campaigns and make recommendations for improving the landing pages used in our campaigns. They also help with tracking setup and other materials needed to support the advertising campaigns.

What is the team composition?

We work with 2–5 teammates from Great Ads Dijital Pazarlama Ajansı.

How did you come to work with Great Ads Dijital Pazarlama Ajansı?

We found them through an online search. Their pricing fit our budget, and they offered good value for the cost. In addition, someone referred them to me.

How much have you invested with them?

We’ve spent around $8,000.

What is the status of this engagement?

We started working with them in December 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a clear increase in qualified booking inquiries and better overall performance from our Google and Meta campaigns. Our advertising costs have become more controlled, and we can track where bookings and inquiries are coming from much more clearly. Overall, the campaigns have become more efficient and consistent over time.We’ve started tracking our performance more accurately, and we’ve seen a clear increase in the number of conversions. We’ve also been able to reduce our cost per lead to as low as ₺570 (approximately $30 USD). Currently, we’re generating around 100 leads with approximately ₺60,000 (approximately $3,000 USD) in ad spend, which is an average cost of around ₺600 (approximately $30 USD) per lead.Moreover, we’re satisfied with the quality of the leads. They’re all from the regions we’re targeting and mainly consist of families and people who genuinely have an accommodation need. We’ve also seen a positive impact on our overall revenue and occupancy rates since starting the campaigns with Great Ads Dijital Pazarlama Ajansı. The campaigns have clearly contributed to generating more booking inquiries and reservations.One of the biggest improvements for us has been having clear and reliable data. We can now see exactly how many leads we generate, what they cost, and which campaigns perform best. This has made it much easier to manage our advertising budget and make better decisions.

How did Great Ads Dijital Pazarlama Ajansı perform from a project management standpoint?

They’re very transparent in their project management and explain each step of the process clearly. They respond to our requests with reasonable explanations and ensure we understand why certain decisions are made. Overall, the process has been well managed, and deliverables have been handled on time.

What did you find most impressive about them?

Their reporting methods are very strong and easy to understand. Before launching the campaigns, they take the time to build a clear brand identity and structure for the project. They also respond to all of our requests very clearly, whether the answer is positive or negative, and always explain the reasoning behind their decisions.

Are there any areas they could improve?

Overall, we’ve been satisfied with the project, and there hasn’t been any major issue.