Great Ads Dijital Pazarlama Ajansı

BACKGROUND

Introduce your business and what you do there.

I’m the general manager of Mira Blue Hotel, a hotel in Mersin providing accommodation and hospitality services to our guests.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Great Ads Dijital Pazarlama Ajansı to accomplish for Mira Blue Hotel?

Our main goal was to increase direct bookings and qualified inquiries for Mira Blue Hotel through Google and Meta ads. We also wanted to improve our online visibility, manage the advertising budget more efficiently, and have clearer tracking of where bookings and leads were coming from.

SOLUTION

Can you describe the scope of work Great Ads Dijital Pazarlama Ajansı handled for this project at Mira Blue Hotel?

Great Ads Dijital Pazarlama Ajansı manages our Google Ads and Meta Ads campaigns from planning to ongoing optimization. They handle campaign setup, audience and keyword targeting, budget management, conversion tracking, and regular performance reporting. They also review the results with us and make adjustments based on bookings, inquiries, and overall campaign performance.In addition, they support us with ad creatives for Meta campaigns and make recommendations for improving the landing pages used in our campaigns. They also help with tracking setup and other materials needed to support the advertising campaigns.

What is the team composition?

We work with 2–5 teammates from Great Ads Dijital Pazarlama Ajansı.

How did you come to work with Great Ads Dijital Pazarlama Ajansı?

We found them through an online search. Their pricing fit our budget, and they offered good value for the cost. In addition, someone referred them to me.

How much have you invested with them?

We’ve spent around $8,000.

What is the status of this engagement?

We started working with them in December 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a clear increase in qualified booking inquiries and better overall performance from our Google and Meta campaigns. Our advertising costs have become more controlled, and we can track where bookings and inquiries are coming from much more clearly. Overall, the campaigns have become more efficient and consistent over time.We’ve started tracking our performance more accurately, and we’ve seen a clear increase in the number of conversions. We’ve also been able to reduce our cost per lead to as low as ₺570 (approximately $30 USD). Currently, we’re generating around 100 leads with approximately ₺60,000 (approximately $3,000 USD) in ad spend, which is an average cost of around ₺600 (approximately $30 USD) per lead.Moreover, we’re satisfied with the quality of the leads. They’re all from the regions we’re targeting and mainly consist of families and people who genuinely have an accommodation need. We’ve also seen a positive impact on our overall revenue and occupancy rates since starting the campaigns with Great Ads Dijital Pazarlama Ajansı. The campaigns have clearly contributed to generating more booking inquiries and reservations.One of the biggest improvements for us has been having clear and reliable data. We can now see exactly how many leads we generate, what they cost, and which campaigns perform best. This has made it much easier to manage our advertising budget and make better decisions.

How did Great Ads Dijital Pazarlama Ajansı perform from a project management standpoint?

They’re very transparent in their project management and explain each step of the process clearly. They respond to our requests with reasonable explanations and ensure we understand why certain decisions are made. Overall, the process has been well managed, and deliverables have been handled on time.

What did you find most impressive about them?

Their reporting methods are very strong and easy to understand. Before launching the campaigns, they take the time to build a clear brand identity and structure for the project. They also respond to all of our requests very clearly, whether the answer is positive or negative, and always explain the reasoning behind their decisions.

Are there any areas they could improve?

Overall, we’ve been satisfied with the project, and there hasn’t been any major issue.