Grape

BACKGROUND

Introduce your business and what you do there.

I’m the owner of 64 Audio and what we do is produce universally-fit earphones for the high-end market of audiophiles and musicians.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Grape?

We had been going with the same branding for over 10 years, so we were looking to do a brand refresh for something more modern and current.

SOLUTION

What was the scope of their involvement?

We hired Grape to come up with a new look for the branding, including a refined logo and market messaging strategies.

What is the team composition?

We’ve worked with about 3–5 people from their creative team.

How did you come to work with Grape?

I came across Grape through a friend who had previously worked with them on a campaign for a construction company.

How much have you invested with them?

We’ve spent about $50,000.

What is the status of this engagement?

This project started in July 2019. The bulk of the work is complete, but we’re still in contact and have been doing several projects since then.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I like how they were able to encapsulate the history and heritage of our brand and produce a logo that’s forward-looking and sophisticated. Our customers love the new look and they could understand what we’re trying to communicate.

Furthermore, the branding fits our product much better than the old one, so their work has given us a tremendous upside in terms of a brand refresh.

How did Grape perform from a project management standpoint?

I know how to speak Ukrainian so it’s easy for me to communicate with them, but my team members don’t, so we’ve experienced some miscommunications. However, they manage the project well and they’re very dedicated to accomplishing tasks quickly.

We typically interact through emails and Zoom calls.

What did you find most impressive about them?

What differentiates them from other providers is that they’re not afraid to enter into new markets. They’ve never worked with an audio brand before, but they really studied the market and got in-depth about who we are and what we do.

Moreover, they’re competitively priced compared to hiring someone here in the US.

Are there any areas they could improve?

As remote workers, maybe they should learn a little bit more about our customers. We’re in such a niche market that it would take a lot of in-depth studying to really understand how our customers think.

Do you have any advice for potential customers?

I advise you to have a very clear scope of what you’re trying to achieve because in the creative space, it has the potential to be misinterpreted to mean something else.

BACKGROUND

Please describe your company and your position there.

I’m CEO and co-founder of Unit Development (construction company focusing on country real estate)

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Grape?

We were looking for an experienced marketing partner to launch a new project in the country real estate market

SOLUTION

How did you select this vendor?

My partners had a positive experience and good references about the Grape Agency: their rich experience and portfolio, professional team and high quality projects in the field of brand development and marketing services. Especially important was the rich experience of working with brands in real estate

Describe the scope of their work in detail.

We held the first meeting and briefing with the founder of the agency, discussed possible scenarios and features of our project development - from the features of development of the territory and architecture to the channels of promotion. The agency team scouted the area, they came to explore the features of the site. We were presented market research and behavior of brands of country villages, on the basis of this the vision of positioning of the village was proposed.

On the basis of positioning we were offered the idea of naming from which we chose the name Pleskit. A series of design concepts were developed for the chosen name, and we chose one brand identity for which the guide was designed. The agency team presented communication strategy and ideas for the promotion of the village. Based on the chosen concept, brand videos, materials for promotion in digital channels, brand community standards in social media and landing page were developed. With these materials we have successfully launched sales.

What was the team composition?

On the client’s side, the project partners took part in the project. In the agency we worked directly with the founder of the agency. Our team included:

• Director of Customer Service
• Customer Service Manager
• Director of Strategy
• Strategist
• Creative Director
• Copywriter
• Art Director
• Designer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

At the start of the project we received an impressive number of potential clients interested in buying the idea of life in the village of Pleskit, who appreciated the concept and qualitative approach to all elements of the project implementation - from territory and architecture to all marketing materials and concepts. tc

How effective was the workflow between your team and theirs?

The work of the team was organized through live chat in telegram, which was convenient for all participants and via email. For the presentation of key stages, we held face-to-face meetings at the agency’s office. To solve any operational issues, you could write or call the project manager or personally the founder of the agency.

What did you find most impressive about this company?

The agency team knows business developers well, and not only the creative process and marketing. The result of the work is immediately focused on selling more expensive and faster ideas of life, not just a property.

Is there any area for improvement or anything that could have been done differently?

I’d like to see more speed on the project, though I understand it could damage the quality of the project