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Good.Brand.

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One retainer. Every channel. Zero waste.

Slash your marketing costs 40% or double your output— with Fortune 500 quality at mid-market pricing. 

  • Min project size
    $5,000+
  • Hourly rate
    Undisclosed
  • Employees
    50 - 249
  • Year founded
    Founded 2016

Overview by:

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Patrick Kennedy
VP of Sales About the Team

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    Our Story

    We're GOOD.BRAND., a distributed team of designers, strategists and technologists from Seattle to Medellín. We handle execution — design, web, email,  social, video, content — delivered in 2–5 days under your brand.

    Our multidisciplinary generalists build global-ready strategies that boost audience engagement, measurement and impact. Clients span startups, nonprofits and major commercial brands; we focus on culture, collaboration and measurable brand growth.

    Meet the Team

    Patrick Kennedy

    Patrick KennedyVP of Sales

    Patrick Kennedy is Fractional VP of Sales at Good.Brand., connecting growth-stage and enterprise companies with Fortune 500-quality creative at mid-market pricing.

    What Sets Us Apart

    One Team. Every Channel. Half the Cost.

    1. One retainer. Every channel. 2–5 day turnarounds. No vendor chaos, no account manager layers. 2. Fortune 500 talent at 40–50% lower cost. Alumni from Wieden+Kennedy, R/GA, Amazon, and Facebook. 3. 82% client retention over 10 years. We work like part of your team, not above it.

    Quick Facts

    10 years in business

    Commonly Asked Questions

    We start small on purpose. The first engagement is scoped to something we can complete in 3-5 business days: a specific pain point, a real deliverable, something the client can see and feel. That first project does more than any proposal could. It shows the speed, the quality, and how the team operates. From there, we make introductions to the broader team, align on priorities, and move into a retainer structure. Every client gets a dedicated project manager as their single point of contact. No account manager layers, no junior staffers as the go-between. The goal in the first 30 days is simple: make the client look good internally. Make their job easier. If we do that, the relationship takes care of itself. Our 82% retention rate over 10 years is the proof.

    We comply with GDPR and HIPAA requirements. Client data is handled with full confidentiality, and NDAs are standard at the start of every engagement.

    Growth-stage to Enterprise companies that need creative output at scale: email, web, social, video, and content under one retainer. We're especially active in health tech, AI, enterprise software, and PropTech right now, but the sweet spot is any marketing team that's either overpaying for what they're getting or capped on what they can produce. Minimum $5K/month, no ceiling.

    Every client gets a dedicated project manager as their single point of contact. Requests come in, get scoped, and are matched to the right specialists on the team for that deliverable. No generalists on lead, no junior staffers running point. We work in 2-5 day turnaround cycles depending on tier. Growth clients get 3-day turnarounds on 5-8 projects per month. Enterprise clients get 2-day turnarounds on unlimited requests. Tools are Asana, Slack, and Google Suite. Morning syncs keep everything moving. The PM handles coordination, timelines, and quality control. The client handles approvals. That's the whole system.

    Our retention rate tells the story: 13 of our original 16 clients are still active after 10 years. Clients don't stay at $10K-$20K+/month if the work isn't performing. On the numbers side, clients typically choose one of three paths: cut marketing spend 40-50% while maintaining output, double creative output for the same budget, or meet in the middle and do both. Most land on the third option within 90 days. Specific results on file: Omada Health scaled to a $1.2M annual retainer while growing to a $1.1B valuation and going public. PURE Property Management runs a $130K annual retainer with their VP of Marketing calling us an extension of the internal team. Distyl AI got a Series B deck turned in 48 hours.

    Contact Good.Brand.

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