Good Systems

BACKGROUND

Introduce your business and what you do there.

I’m the principal of Portland Residential Appraisals, a real estate company. We provide residential property appraisal services, leveraging a collaborative team approach to deliver expert, high-quality appraisals and superior client service.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Good Systems to accomplish for your business?

We hired Good Systems to set up a new website, manage SEO/SEM, and build out HubSpot.

SOLUTION

What was the scope of their involvement?

Good Systems has fully built out HubSpot and manages SEO/SEM as a separate service. Regarding HubSpot, the team has built out our custom deals, tickets, workflows, custom automations, and integrations with QuickBooks.

What is the team composition?

We work with 2–5 teammates from Good Systems.

How did you come to work with Good Systems?

We found Good Systems through an online search and a referral. We chose them over other options because they were close to our geographic location, their pricing fit our budget, they were a great culture fit, and they offered good value for the cost.

How much have you invested with them?

We’ve spent less than $10,000.

What is the status of this engagement?

We started working with Good Systems in August 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have weekly meetings to go over updates. We’ve had a lot more website traffic and better leads since we redid the SEO/SEM. We’re tracking these metrics with Google.

How did Good Systems perform from a project management standpoint?

Good Systems is pretty good at project management. They’re new to HubSpot, so they’ve implemented a website to create tickets for us to create change requests, which is cool and helpful. Overall, they’re knowledgeable and capable despite not dealing much with HubSpot.

What did you find most impressive about them?

Good Systems is local, which we like. Their pricing is good, and they have good knowledge of how these systems should work.

Are there any areas they could improve?

Our project is still ongoing, but so far, it has run smoothly.

BACKGROUND

Introduce your business and what you do there.

I'm the owner of an equine appraisal company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Good Systems?

We needed help renovating our HubSpot portal to add workflows, automations, and tasks.

SOLUTION

What was the scope of their involvement?

Good Systems helped us renovate our HubSpot portal to close the speed to lead gap of inquiries to responses, track referral buckets, and add automations. They created automations for when a quote email went out, which would auto-create a deal in the deal table that then synced with our QuickBooks invoicing. Good Systems also helped us re-do our website by building specific service and location pages.

What is the team composition?

We worked with 2–5 teammates from Good Systems.

How did you come to work with Good Systems?

We found them through a referral and chose them because we really liked their team and experience.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

We worked together from August–September 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

By tying QuickBooks to our HubSpot deals, we could better understand how much business we were losing to closed lost and then better determine the reasons and how to adapt our processes. Additionally, the new site has seen much more growth in organic placement, where we struggled previously. We've also seen revenue growth week over week from before, and our work is much easier to field and conclude with the changes.

How did Good Systems perform from a project management standpoint?

Good Systems was excellent to work with and always delivered on time. We communicated through virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

I really liked working with Justin (Founder) and Lindsey (Project Manager). They understood our business and were able to translate our processes into streamlined systems and automations to maximize our efficiency and outcomes. Good Systems had a portal where we could view our reports, submit change requests, and download our custom tutorials and documents, which allowed us to have a central area to track all of their work for us.

Are there any areas they could improve?

Before we had the portal, submitting and tracking changes was a bit difficult.