Good Sports Creative

BACKGROUND

Please describe your company and position.

I am a department head at MLB

Describe what your company does in a single sentence.

Major sports league for baseball, housing all 30 professional clubs

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Good Sports Creative to accomplish?

• Increase traffic to MLBshop.com
• Make MLB.com the ultimate destination for official MLB gear

SOLUTION

How did you find Good Sports Creative?

Referral

Why did you select Good Sports Creative over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Good Sports Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Come up with 3 concept territories, develop scripts, outline production needs, conduct a shoot, and assist in post-production to create a 30 and 15 second spot 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

On time production process and delivery, successful internal (MLB) and client (Shop + Fanatics) relations, and identified production efficiencies to save on cost

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Good Sports (big shoutout to Ash!), kept every step of the process on track. If there were any delays it was due to MLB feedback and internal stakeholder review. They handled any change in timeline with grace and always had efficient backup plans in place. 

What was your primary form of communication with Good Sports Creative?

Virtual Meeting

What did you find most impressive or unique about this company?

They were able to outline a production process between MLB and MLB Network that can be replicated for other projects. This has already made current and future work much more efficient and cost effective. On top of it all, they were such a pleasure and joy to work with day to day which made it fun the entire step of the way.

Are there any areas for improvement or something Good Sports Creative could have done differently?

None, I am looking forward to continuing to grow and sharpen this process together!

BACKGROUND

Introduce your business and what you do there.

I am the Former Creative Director at a company in the eCommerce industry, which is the largest marketplace for all things endurance sports.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Good Sports Creative?

We hired Good Sports Creative to develop a TV campaign for us.

SOLUTION

What was the scope of their involvement?

Good Sports Creative handled big ideas for the TV campaign, developed scripts, and executed across different consumer touch points including digital, TV, and connected TV.

How did you find Good Sports Creative?

I found Good Sports Creative through the Clutch site.

Why did you select Good Sports Creative over others?

We chose Good Sports Creative because of their background in sports.

What is the status of this engagement?

The project started in February 2026 and ended in April 2026.

How many teammates from Good Sports Creative were assigned to your project?

There were 2-5 teammates from Good Sports Creative assigned to our project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Good Sports Creative provided great ideas and demonstrated great flexibility. We needed a bunch of new ideas for kickoff, and their work led the direction and made a clear path forward. There were no specific quantitative results to share.

What was your primary form of communication with Good Sports Creative?

Our primary forms of communication were virtual meetings and email or messaging apps.

How did Good Sports Creative perform from a project management standpoint?

Their project management was world class and they delivered on time.

What did you find most impressive about them?

The most impressive aspect was their communication.

Are there any areas they could improve?

No, there is nothing I think they could have done better or differently during the project.