Glowin Brands Co., Ltd.

BACKGROUND

Please describe your company and your position there.

I am the Co-Managing Director of Talaypu Natural Products Co., Ltd. We were fonuded to acquire and operate high potential Thai FMCG brands in the 'Healthy Natural' customer segment

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Glowin Brands Co., Ltd.?

We are looking to expand our brand portfolio into several product categories. Where we cannot acquire a brand, we explore launching a new brand as a Greenfield project. During this process, we engaged Glowin to

• sharpen our proposed brand proposition
• Create core brand identity elements (Logo, Name, Colours, Fonts) and
• Create a PK Design template for various consumer testing activities,

SOLUTION

How did you select this vendor and what were the deciding factors?

Glowin offered a MNC-level, internationally-informed lens on both the quality of project deliverables and and advice on brand positioning/strategy. Especially where we were looking to export our products, we felt confident Glowin would help us identify important global trends and adopt best practice in the brand and PK designs.

In addition, their team was highly flexible and responsive where timelines were often affected by production partners. They were simply a joy to work with

Describe the project in detail and walk through the stages of the project.

1. Listed 3 projects for Greenfield development in 2021
2. Our company provided consumer insight work and initial brand positioning
3. Glowin sharpened the positioning with a meeting on potential options based on the shared materials
4. 1-2 positions were then developed into a basic brand and PK design, often with 2-3 variants per position. The output was a rough 1 page key visual for concept tests or CPTs with end users

How many resources from the vendor's team worked with you, and what were their positions?

Timi, the founder led the projects herself personally Janet Kuan was onboard as a strategic advisor Further there were 2 local designers present at every meeting In short, we were extremely well taken care of.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Whilst we have not launched any of the projects Glowin helped to develop, what is certain is that

1. The quality of work is much higher than what we could have done in house or with other freelancers. This is mainly because Glowin's team has experience working with MNC brands and therefore the basic level of quality was consistently very high
2. Glowin was able to handle delays from our production team (e.g. on product claims / concepts) and react quickly once information was ready. This meant all projects moved as quickly as possible from their side - Glowin was never a bottleneck.

How effective was the workflow between your team and theirs?

The workflow was relatively simple and we sent their team materials as required by email. We had virtual meetings to discuss each round of output

What did you find most impressive or unique about this company?

Their commitment to delivering a high quality output Strong and useful opinions on brand direction and variants on a given brand positionoing / strategy. They were very flexible and patient with the client.

Are there any areas for improvement or something they could have done differently?

In my opinion they did a great job overall, and I would happily recommend them and work with them again and again

BACKGROUND

Please describe your company and your position there.

Swivel Software provides IT software solution for the freight and logistics market. Swivel Software is renamed from the company called Paradigm Corp Ltd in 2017 to reflect the market expectation on agile and flexible software solution to solve complicated logistics IT problems.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Glowin Brands Co., Ltd., and what were your goals?

Swivel carries a different image than "Paradigm" as the latter implies standard and works within a set of rule. We want to be more "Swivel" and flexible. Glowin Brands helps us to formulate the marketing strategy on how we can evolve from a brand image of Paradigm to Swivel. The experts from Glowin Brands create a framework to our marketing and product team so that our brand image can be clean, clear and consistent. New web sites and marketing materials are prepared and a series of digital marketing activities are implemented. We have extended our customer layers from traditional well established forwarders to new generation logistics providers.

SOLUTION

How did you select this vendor?

We search the vendors from google and referrals from friends and customers. Branding is an art and the price difference in every vendor is different. We select Glowin Brands because the team are professional and flexible. They have wide range of experience in web site development, digital marketing, event handling and we find that they can be our external marketing arm for the company.

Describe the scope of their work in detail, including any steps and the final deliverables.

To start, they study our current web site and marketing material and interview with us on the reason for the change and the expectation of the project. They also help us to list out the factors we need to consider and guide us from color theme and brand structure and how we can use the framework and grow. Finally new web site and new marketing material for different products are created.

How many people from the vendor's team worked with you, and what were their positions?

A delegated personnel is our main contact point and she is the person in charge of the project. We find that it is easier as we have a single contact points and she understand 100% on what we need and guide on the process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This is a success and we receive positive feedback from current customers. Most important of all, it helps to generate new sales lead and enquiries and boost our sales.

Describe their project management style, including communication tools and timeliness.

We use google meet, WhatsApp and shared drive to communicate and exchange documents. The schedule and events are clearly defined after couple of meeting and we work according to the schedule.

What did you find most impressive or unique about this company?

We find that we learn a lot from Glowin Brand because branding is a complete different territories from our technical and product team. To protect and reinforce a brand image is an ongoing exercise and understanding the objective and implant the culture allows the brand image more sustainable.

Are there any areas for improvement or something they could have done differently?

I think they were perfect in all areas.

BACKGROUND

Please describe your company and your position there.

I represent a hospitality IT company specializing in software as a service. My position is to present our service and our products into regions where the company has no market share and to grow the company revenues by 50% in 3 years.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Glowin Brands Co., Ltd., and what were your goals?

Branding Refreshment, creating a compelling story, and present the company as a global player with best in class systems and service.

SOLUTION

How did you select this vendor?

This provider was recommended to me by a trusted colleague.

Describe the scope of their work in detail, including any steps and the final deliverables.

• Creative Concept
• Design & Layout
• Printing/ Production Specification
• Artwork Output
• Branding Refreshment Design
• Identity System and Brand Architecture
• Logo Refreshment (Based on existing logo)
• Brand Story & Architecture (Relationship between Master Brand and products)
• Graphics Element: Color Coding System, Typography Style, Photography Style,  E-Brochure, Product Catalog, Powerpoint Template

How many people from the vendor's team worked with you, and what were their positions?

I worked with the owner Timi and Khun Nop, they were with me from start to finish.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Timi and Khun Nop, worked tirelessly with me to understand this hospitality related company. The final product was much better than I could have hoped for. Glow in Brands with Timi's leadership took a tired old logo and story about a 1980's company and made it into a 21st century corporation with Global reach and an updated look and feel that represents the aspirations of our clients.

Describe their project management style, including communication tools and timeliness.

In the beginning we had weekly meetings and then as the work progressed we would typically converse by chat in unscheduled meetings. I found this to be perfect for me and my schedule.

What did you find most impressive or unique about this company?

They wanted to understand not only my business but also how my business can make or break my clients. They focused on Key details that represent success to my clients.

Are there any areas for improvement or something they could have done differently?

I would not hesitate to recommend Glow In Brands to any company!

BACKGROUND

Please describe your company and position.

 I am the Director, Thailand & South Asia of a non-profit company 

Describe what your company does in a single sentence.

Trade promotion

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Glowin Brands Co., Ltd. to accomplish?

• Promote products from Hong Kong
• Promote Design Gallery Online

SOLUTION

How did you find Glowin Brands Co., Ltd.?

Referral

Why did you select Glowin Brands Co., Ltd. over others?

Pricing fit our budget

How many teammates from Glowin Brands Co., Ltd. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Select the shopping mall for pop up, Showcase varies products from Hong Kong, run the marketing campaign and prepare props and materials.
Generated online publicity and offline visitor traffic to the booth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Met the KPI set for number of followers, visitors to the pop up

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They put a lot of effort on design, we like the design. They work extra miles on post-event video production.

What was your primary form of communication with Glowin Brands Co., Ltd.?

In-Person Meeting

What did you find most impressive or unique about this company?

They understand both Hong Kong and Thailand culture

Are there any areas for improvement or something Glowin Brands Co., Ltd. could have done differently?

On this project they are doing good

BACKGROUND

Please describe your company and position.

 I am the CEO of a food & beverages company 

Describe what your company does in a single sentence.

Beverage Manufacturer 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Glowin Brands Co., Ltd. to accomplish?

• TVC and branding

SOLUTION

How did you find Glowin Brands Co., Ltd.?

Referral

Why did you select Glowin Brands Co., Ltd. over others?

Company values aligned

How many teammates from Glowin Brands Co., Ltd. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Supported branding, logo and packaging designs, video production; and other marketing aspects.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Good branding and successful projects. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes very prompt response and on projects on time.

What was your primary form of communication with Glowin Brands Co., Ltd.?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have good communication and are friendly.

Are there any areas for improvement or something Glowin Brands Co., Ltd. could have done differently?

Expand service offerings.

BACKGROUND

Please describe your company and position.

I am the Co-founder of Fander Helvetic Thai Ltd.

Describe what your company does in a single sentence.

Designing homes with refined simplicity.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Glowin Brands Co., Ltd. to accomplish?

• Create wow factor
• Create brand awareness different from others

SOLUTION

How did you find Glowin Brands Co., Ltd.?

Referral

Why did you select Glowin Brands Co., Ltd. over others?

• Referred to me
• Company values aligned

How many teammates from Glowin Brands Co., Ltd. were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create & deliver key message of rebranding - make it softer & more emotional.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivery on time, great writing & wording

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Team was flexible & delivery on time, within short working period.

What was your primary form of communication with Glowin Brands Co., Ltd.?

In-Person Meeting

What did you find most impressive or unique about this company?

They were always friendly and willing to walk the extra mile to make things happen for us.

Are there any areas for improvement or something Glowin Brands Co., Ltd. could have done differently?

The entire team & their partners performed well.

BACKGROUND

Please describe your company and your position there.

I'm the CMO for Ampere Development, an EV charging solution company in Thailand. We provided charging solution, technology and pure EV Charging Station.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Glowin Brands Co., Ltd., and what were your goals?

Our company has recently expanded from its parent company, TC Renewable. Glowin Brands was hired to create Ampere's brand identity. We see branding as a critical driver of our company's success. Glowin Brands has done an excellent job in providing us with the brand voice we needs to appeal to our target audience.

SOLUTION

How did you select Glowin Brands Co., Ltd?

We've worked with Glowin Brands on various social media projects and they are very professional with their working approach.

Describe the scope of their work in detail, including any steps and the final deliverables.

The scope of work includes branding guide book, brand elements and application icons design.

How many people from the Glowin Brands Co., Ltd. team worked with you, and what were their positions?

I worked directly with the PM and Timi the owner of the company.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Glowin Brands did an excellent job, going above and beyond by conducting a detailed competitor and macro external factor analysis for our company. It provides us with a new perspective on our approach.

Describe their project management style, including communication tools and timeliness.

Active communication, meeting all the objectives and complete all the deliverables on time.

What did you find most impressive or unique about this company?

Glowin Brand has completed the job within a very short period of time.

Are there any areas for improvement or something they could have done differently?

We are pleased with the results and outcomes; the only thing that could be improved is the ability to maintain good communication after the project has completed. Customer after-care could be a good value added for the business.