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From story telling to story selling.
It’s in the Luxury industry in the USA, where Jeremy Dahan, CEO & Chairman of Globe Groupe, learned his trade, notably with LVMH in the late 90’s. At this time, Shopper Marketing was a hot topic everywhere in the States, but basically unknown in France.
Now the market-leader and one of the fastest-growing agencies on the segment, Globe keeps on spreading the word about Shopper Marketing in France and in Europe by expanding its footprint to Germany in 2014 and Switzerland in 2018.
