GLO

BACKGROUND

Please describe your company and position.

I am the Managing Director of Blue Hat Teambuilding

Describe what your company does in a single sentence.

We design and deliver team building experiences and corporate events for companies.  

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GLO to accomplish?

• Design and run our PPC campaigns
• Write and send regular emails to our database
• Support our online and digital marketing and lead generation
• Build a new SEO based website
• Run our Social Media campaigns

SOLUTION

How did you find GLO?

Clutch Site

Why did you select GLO over others?

• High ratings
• Great culture fit

How many teammates from GLO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. To build a new website based around keyword research, with a view to it performing better in SEO search and also converting people who found it.
2. To develop our PPC adword campaigns and align them to our new web landing pages.
3. To write regular email marketing emails and send them to our database.
4. To write, schedule and post to our 4x social media accounts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. The new website was created and went live within agreed timescale (fixed date for launch)
2. The new website position increased on google search for key words (ongoing)
3. New PPC campaign set up and running within agreed timescale (fixed date)
4. PPC campaign achieved the following (ongoing):
   1. Drive more people to new website
   2. Drive more people to place a specific enquiry for our services
   3. Drive down cost per click and cost per conversion
5. Increase engagment levels and followers on social channels
6. Increase engagement levels on email marketing (open rates, click through rates)

Ultimately, each of the above is to drive an increase in qualified enquiries.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

GLO were very responsive. Communication was via phone, email and Google Meet video conference. I was not based particularly close to their offices, so in-person wouldn't have been particularly practical for me, but actually, I don't think it would have been necessary either. If I had a query, they always responded quickly to it. 
They were also proactive in highlighting observations and ideas for improvement in our campaigns. They have a team of experts to whom I'm able to speak based on my needs. They also assigned me a project manager to oversee everything. Most actions were performed on the expected timescale.

What was your primary form of communication with GLO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are a small team of experts, which shows through as a very dedicated and passionate group of people who take pleasure in solving their clients problems. Something that you don't get with large agencies. They are very approachable and nothings too much trouble. 
They have a great brand themselves (which is kind of important when you are looking for an agency to help you develop your brand). You can add as many services as you like, from one item to many within the area of branding and digital marketing services. The more you include, the better you can then have them all aligned and working in sync with each other.

Are there any areas for improvement or something GLO could have done differently?

Nothing I can think of.