GKDesign

GKDesign is the creative practice of Ger Kenny, an independent graphic designer with a primary focus on brand identity and editorial design.

Crafting authentic, impactful brand identities and design solutions that tell powerful stories and resonate with your audience. 

With 30 years experience working in the design industry and more than a decade as an independent graphic designer I work with a broad range of clients. Whether I'm helping a start-up to get their brand identity off the ground or working with an established client to better communicate their message my approach remains the same: be curious, think strategically and creatively, push boundaries, and deliver on quality and service.

Every project is different and requires a custom approach to make sure that the solution is the right fit and that the result will shine. Having said that, working within a well defined process is essential to ensuring a successful result.

Discovery

Asking relevant questions and using your responses to help in understanding the brand's purpose, values, personality and the general requirements of the project.

Definition

This is where we create a brief to map out the challenges of the project and define the key deliverables ensuring your project has a framework to keep it on track. 

Creation

With the brief agreed the creative phase can start. The brief provides guidance and structure  but the ideation and concept building can more free-flowing allowing for creativity solutions to form.

Refinement

Taking the insights gained from your feedback on the initial concepts the creative solution is fine tuned and developed to ensure quality and that it aligns with your vision.

Delivery

The approved concept is taken to the final process. Toolkits, guidelines, artwork and any other deliverables are prepared and supplied. 

Collaboration

Beyond project completion I continue to work with clients to help evolve their brands so they are in the best position to head off future challenges.