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Gila Primak

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Senior Brand & Editorial Writer

I help teams fix language that isn’t clear, consistent, or landing. Editing, rewriting, UX copy, brand voice, naming, and long-form editorial work.

I’m a senior writer and editor with experience in branding, editorial, institutional (nonprofits, museums), product (IT, Fintech, Pharma, Medical), and retail. I work on language in situations where clarity matters, refining text, creating a usable voice, naming a product or initiative, or shaping longer-form writing.

I regularly work on
– Editing and rewriting
– Brand and product naming
– Brand voice guidelines
– Website and UX copy
– Long-form editorial, institutional, and educational writing
– Translation and English-language refinement (French, Italian, Spanish, Hebrew, Russian → English)

My approach is design-conscious, precise and collaborative. I focus on clarity, tone, and structure so the writing can stand on its own once delivered.
If you have text that isn’t working yet, I can help you get it there.

  • Min project size
    $1,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    Freelancer
  • Year founded
    Founded 2020

Service Lines
Branding
60%
Content Writing Services
40%
Select Focus Area
Branding Focus
Corporate identity
35%
Naming
20%
Brand messaging
15%
Brand strategy
15%
Product branding
15%
Content Writing Services Focus
Editing and Proofreading Services
40%
Case Study Writing
30%
Product Description Writing
30%
Industries

No Industries have been added yet…

Clients
Midmarket ($10M - $1B)
35%
Small Business (<$10M)
35%
Enterprise (>$1B)
30%

Pricing Snapshot

Min. project size $1,000+
Avg. hourly rate $100 - $149 /hr
Rating for cost 4.5 /5

Most Common Project Size

Confidential based on 2 reviews
< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000
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Brand Packages

starting at $1,200/total

Highly Rated Similar Providers

Overall Review Rating

5.0

  • Quality

    5.0 /5

  • Schedule

    4.8 /5

  • Cost

    4.5 /5

  • Willing to Refer

    5.0 /5
See all 2 Reviews

Gila Primak Reviews

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Branding for Healthcare Company

  • Branding
  • Brand messaging
    +1
  • Confidential
  • Nov. 2025 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"Gila Primak's judgment, clarity, and precision have been impressive."

Jan 23, 2026
CEO, Healthcare Company
Ali Mostashari
Verified
  • Other industries
  • New York, United States
  • 11-50 Employees
  • Online Review
  • Verified

Gila Primak provides branding services for a healthcare company. The team has helped the client develop a brand narrative and messaging system for product, investor, and customer-facing communication.

Branding Services for Design Firm

  • Advertising Branding Content Writing Services
  • Brand strategy
    +2
  • Confidential
  • Mar. 2014 - Ongoing
5.0
Quality
5.0
Schedule
4.5
Cost
4.0
Willing to Refer
5.0

"Gila Primak's thinking, creativity, and responsibility are impressive."

Jan 22, 2026
Creative Director, TMR design
Eugene Timerman
  • Advertising & marketing
  • New York, United States
  • 1-10 Employees
  • Online Review

Gila Primak provides concept development and branding services for a design firm. The team works on the client's brand strategy, naming, and branding guidelines.

Showing 1-2 of 2 Reviews

Language & Writing Packages

Editing and rewriting of existing content Tone, clarity, and structure refinement Websites, reports, or internal docs Delivered as clean, publishable English Brand or institutional voice definition Tone principles + applied examples Alignment across key pages or materials Naming exploration (product, initiative, brand) Rationale and positioning

Small

Teams with text that exists but isn’t working yet

$1,200 /total
  • Number of Revisions: 2

Medium

Projects where language needs consistency

$3,000 /total
  • Number of Revisions: 3
  • Tagline
  • Values Statement

Large

Early-stage brands or new initiatives

$4,500 /total
  • Number of Revisions: 4
  • Tagline
  • Values Statement
  • Vision Statement
  • Mission Statement
Features

Small

$1,200

/total

Medium

$3,000

/total

Large

$4,500

/total

Number of Revisions

2

3

4

Tagline

–

Values Statement

–

Vision Statement

–

–

Mission Statement

–

–

Small

$1,200

/total

Number of Revisions

2

Tagline

–

Values Statement

–

Vision Statement

–

Mission Statement

–

Medium

$3,000

/total

Number of Revisions

3

Tagline

Values Statement

Vision Statement

–

Mission Statement

–

Large

$4,500

/total

Number of Revisions

4

Tagline

Values Statement

Vision Statement

Mission Statement

Our Story

Gila Primak builds tone systems for brands with a point of view.

She works on writing and voice for cultural institutions, fashion and luxury brands, and technology clients.

She grew up in San Francisco and holds a JD from Brooklyn Law School, an MFA in Comparative Literature from the University of Iowa, and has completed additional graduate-level work in contemporary art practice.

She is based in New York City.

What Sets Us Apart

Verbal Identity & Voice Systems

I define a brand’s voice through clear principles, tone guidelines, narrative anchors, and applied examples. The result is a usable system that supports design and keeps language consistent across contexts.

Naming & Lexical Direction

I develop naming territories, longlists and shortlists with rationale, plus optional story or contextual language. The process includes an early-stage availability scan and aims for clarity, distinctiveness, and linguistic precision.

Website & Product Copy

I apply the voice to the pages that define the brand, including home, about, product, and other key pages. I specialize in clear hierarchy, precise tone, and copy that says what it means. The writing is clean, consistent, and aligned with the brand’s personality.

Contact Gila Primak

If you’re not seeing exactly what you need here, send this company a custom message. You can talk about your project needs, price, and timeline to get started on your project.

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