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Gila Primak

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Senior Brand & Editorial Writer

I help teams fix language that isn’t clear, consistent, or landing. Editing, rewriting, UX copy, brand voice, naming, and long-form editorial work.

I’m a senior writer and editor with experience in branding, editorial, institutional (nonprofits, museums), product (IT, Fintech, Pharma, Medical), and retail. I work on language in situations where clarity matters, refining text, creating a usable voice, naming a product or initiative, or shaping longer-form writing.

I regularly work on
– Editing and rewriting
– Brand and product naming
– Brand voice guidelines
– Website and UX copy
– Long-form editorial, institutional, and educational writing
– Translation and English-language refinement (French, Italian, Spanish, Hebrew, Russian → English)

My approach is design-conscious, precise and collaborative. I focus on clarity, tone, and structure so the writing can stand on its own once delivered.
If you have text that isn’t working yet, I can help you get it there.

  • Min project size
    $1,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    Freelancer
  • Year founded
    Founded 2020

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    Pricing Snapshot

    Min. project size $1,000+
    Avg. hourly rate $100 - $149 /hr
    Rating for cost 4 /5

    Most Common Project Size

    Confidential based on 1 review
    < $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000
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    Brand Packages

    starting at $1,200/total

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    Overall Review Rating

    5.0

    • Quality

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    • Schedule

      4.5 /5

    • Cost

      4.0 /5

    • Willing to Refer

      5.0 /5
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    Gila Primak Reviews

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    Branding Services for Design Firm

    • Advertising Branding Content Writing Services
    • Confidential
    • Mar. 2014 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    4.5
    Cost
    4.0
    Willing to Refer
    5.0

    "Gila Primak's thinking, creativity, and responsibility are impressive."

    Jan 22, 2026
    Creative Director, TMR design
    Eugene Timerman
    • Advertising & marketing
    • New York, United States
    • 1-10 Employees
    • Online Review

    Gila Primak provides concept development and branding services for a design firm. The team works on the client's brand strategy, naming, and branding guidelines.

    Showing 1-1 of 1 Reviews

    Our Story

    Gila Primak builds tone systems for brands with a point of view.

    She works on writing and voice for cultural institutions, fashion and luxury brands, and technology clients.

    She grew up in San Francisco and holds a JD from Brooklyn Law School, an MFA in Comparative Literature from the University of Iowa, and has completed additional graduate-level work in contemporary art practice.

    She is based in New York City.

    What Sets Us Apart

    Verbal Identity & Voice Systems

    I define a brand’s voice through clear principles, tone guidelines, narrative anchors, and applied examples. The result is a usable system that supports design and keeps language consistent across contexts.

    Naming & Lexical Direction

    I develop naming territories, longlists and shortlists with rationale, plus optional story or contextual language. The process includes an early-stage availability scan and aims for clarity, distinctiveness, and linguistic precision.

    Website & Product Copy

    I apply the voice to the pages that define the brand, including home, about, product, and other key pages. I specialize in clear hierarchy, precise tone, and copy that says what it means. The writing is clean, consistent, and aligned with the brand’s personality.

    Contact Gila Primak

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