GDA Insights

Gala Amoroso has helped companies understand the needs of their consumers and customers for over 25 years. Working at consumer packaged goods companies such as Kraft Foods, McCormick, DelMonte Foods and Clorox, Gala was trained in the classical methods of market research. She has led hundreds of projects to support new product development, advertising, brand loyalty and shopper marketing on categories such as pet nutrition, seafood, canned goods, spices, cleaning products, lunch snacks and soup.

Leading the Customer Insights team for five years at Giant Eagle, a supermarket chain in the mid-west, Gala thrived in this fast pace and very action-oriented environment which pushed her to become agile and creative to gather customer experience insights with smaller budgets and shorter timelines.