Gabriela

Senior UX/UI Designer based in The Netherlands, captivated by the intersection of methodical research and human engagement with technology. I firmly hold the belief that exceptional circumstances call for exceptional designs. In light of this, I place my confidence in the potency of aesthetics and information architecture. These elements synergize to bolster distinctive digital products that embody significance, inclusivity, memorability, approachability, and iconic status. Centralizing people within the realm of experience, I strive to steer transformative behavioral shifts and achieve tangible outcomes.

My guiding principle revolves around pioneering innovation while maintaining meticulous execution. Employing a blend of quantitative and qualitative methodologies, deeply embedded within the framework of design thinking, I propel concepts towards fruition. This process entails a comprehensive comprehension of human conduct and the acquisition of actionable insights, facilitated by psychology and data science integration. This arsenal of tools contributes to the triumphant formulation of experiential strategies, extending to digital products and campaigns.

With an ardent enthusiasm for ethnography, my expeditions span across more than 40 countries, with ongoing exploration. This worldly exposure has furnished me with a nuanced cultural insight, proving invaluable in deciphering behavioral nuances and requisites. In summation, my unwavering intrigue lies in the astute observation of behaviors, continually uncovering novel avenues to enhance the holistic user experience through the facets of usability, accessibility, and desirability.