G-W Studios

BACKGROUND

Please describe your company and position.

I am the Senior Director Brand & Concept Development of Strawberry

Describe what your company does in a single sentence.

Strawberry Hospitality group has +200 hotels, as many restaurants and 20 spas across the Nordics 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire G-W Studios to accomplish?

• Build visID, incl brand toolkit for a new brand (Home Hotel)
• Build visID for a new brand (Stopover)
• Pitch decks for various projects

SOLUTION

How did you find G-W Studios?

Referral

Why did you select G-W Studios over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from G-W Studios were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I've been using G-W as my go to design agency over the last year.
Including: developing visID (incl logo, fonts, colors, photo style, copywriting, messaging, brand toolkits etc) for the crafting of two new hotel brands. I've also used them as brand strategy partner, to develop pitch decks for internal use etc etc. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Final visID for two brands, that will launch during 2025.  

Final brand toolkits, that will be implemented during 2025.

Pitch decks that has led to internal approvals. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

always delivering on time, being pro-active, easy to communicate with, very humble and with great craftmanship. 

What was your primary form of communication with G-W Studios?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I'm impressed by how easy they are to work with! 

Are there any areas for improvement or something G-W Studios could have done differently?

I honestly can't think of a single thing they could improve in the porjects I've used them for. 

BACKGROUND

Please describe your company and position.

I am the Co-founder and CEO of DREV

Describe what your company does in a single sentence.

We are a cleantech hardware company, safely and efficiently collecting critical metals that are currently wasted from advanced manufacturing facilities. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire G-W Studios to accomplish?

• Build brand identity
• Copy writing, design for website

SOLUTION

How did you find G-W Studios?

Referral

Why did you select G-W Studios over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Referred to me

How many teammates from G-W Studios were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A. Visual identity
● Brand exercise
● Logotype
● Animated logo
● Color palette
● Typography
● Graphic elements
● Photography/Video direction
● Application mockups
● Visual identity guideline (PDF)
● Presentation template
● Social media assets

B. Brand foundation
● Brand platform (mission, vision, brand idea)
● Messaging to different target groups
● Headlines to the website (<10)
● Manifesto
● Brand film based on manifesto
● Boilerplate and elevator pitch

C. Website design & development
● Website exercise
● Information architecture & wireframes
● Final design for > 8 pages, for example:
○ Landing
○ Case studies
○ Services
○ Pre-book
○ About
○ Careers
○ Contact
● Copy edits of text drafts delivered by Drev
● Web development and CMS implementation for the entire site (mobile & desktop)
● Design check-ins & quality assurance
● Uploading of content (text, images)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Regular meeting checking and approval.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was professional, and delivered on time. 

What was your primary form of communication with G-W Studios?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Their team, experience, and David!

Are there any areas for improvement or something G-W Studios could have done differently?

They were highly professional at all times.

BACKGROUND

Please describe your company and position.

I am the Digital strategist of a museum

Describe what your company does in a single sentence.

We are a digital museum. We preserve, develop, and communicate knowledge about the county's cultural heritage and public art.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire G-W Studios to accomplish?

• Cutting edge design
• Best practice UX
• Inspiration

SOLUTION

How did you find G-W Studios?

Knew a former employe

Why did you select G-W Studios over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Best in show

How many teammates from G-W Studios were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

G-W Studios has worked with us on a number of projects during the last years. The projects have been both desktop and app-centered. Some of the projects have been full servixe with design, UX and tech and some only UX. If we could have chosen freely we would have used G-Ws services to all our digital project. The common denominator have always been a final product resulting in cutting edge design. stellar UX, brilliantly executed tech solutions - always on time. To quote my boss when talking about our last projekct, "please call them again".  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

G-W has helped us raising the bar when it comes to design and user experience. Being a NGO, a great online experience helps building our brand and trust. This is crucial in times of missinformation. When being government funded, it's important to use all means wisely. G-W was time efficient, professional and delivered amazing results (both web-projects, app-projects, several stand alone UX-projects etc.) in time. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I have several agencies delivering different projects but none has had the same time and money efficiency as G-W. Maria has been a very valuable resource to us, not only has she managed to lead project sucessfully but also managing some of the tricker workshop I've been to. When stakeholders need to be on the same page but aren't, its's not easy. Maria delivered great results AND kept everyone happy! 

What was your primary form of communication with G-W Studios?

Virtual Meeting

What did you find most impressive or unique about this company?

Their level of execution, their ambition and care for the clients. We are a small organization with a limited budget and still get star treatment. Particularly our UX project; they are often knowledge based, with many aspects and G-W has so far always presented great solutions. 

Are there any areas for improvement or something G-W Studios could have done differently?

I've been in the tech business a long time, worked with many agencies, and I wish we could use them for all projects.

BACKGROUND

Please describe your company and position.

I am the CEO / Co-founder of Bistro Bike

Describe what your company does in a single sentence.

Enjoy a tasteful mobile coffee experience in Stockholm with our Bistro Bikes. Savor espresso, affogato, and art at parks, offices, and events.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire G-W Studios to accomplish?

• Establish a brand presence
• Generate partners
• Create a framework for every asset created

SOLUTION

How did you find G-W Studios?

Referral

Why did you select G-W Studios over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from G-W Studios were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

G–W successfully developed a lightweight and cohesive visual identity for our upcoming launch in 2024. The deliverables were crafted to clearly communicate who we are and to establish a strong foundation for our brand presence.

The project began with the creation of a lightweight visual identity, including our logotype, graphic elements, photography style, color palette, and typography. These elements were thoughtfully designed to reflect our values and connect with our audience.

Additionally, G–W worked on specific applications to bring the identity to life. This included designing five hero screens based on our wireframes and creating 2–3 application mockups to showcase how the visual identity works in context.

All designs were documented and delivered in Figma, providing us with a seamless and practical framework for implementation. The result is a distinctive and functional visual identity that perfectly captures who we are and sets the stage for our successful launch.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

–Developed a lightweight visual identity, including a logotype, graphic elements, photography style, color palette, and typography, ensuring a cohesive brand representation.
–Designed 5 hero screens based on our provided wireframes, aligning visuals with user flow and messaging goals.
–Created 2–3 detailed application mockups to illustrate how the identity would be applied across various contexts.
–Delivered all assets in Figma, providing a scalable and organized framework for seamless future implementation.
–Established a distinctive and functional visual identity, setting the foundation for a successful 2024 launch and future brand growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

G–W demonstrated excellent project management throughout the entire process. They consistently delivered items on time and maintained clear communication to ensure alignment with our goals. Their responsiveness to our needs was exceptional—any feedback or adjustments we requested were handled promptly and effectively. The team’s collaborative approach and attention to detail gave us confidence at every stage, resulting in a seamless and satisfying experience.

What was your primary form of communication with G-W Studios?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

G-W Studios helped me craft a visual identity that truly made me unique and stood out from competitors. At the same time, it's a design system that is scalable and easy to work with.

Are there any areas for improvement or something G-W Studios could have done differently?

G–W Studios performed exceptionally well, and there were no major areas of concern. If anything, additional check-ins during key project milestones could have provided even more opportunities for collaboration and refinement, but overall, their process was thorough and effective.

BACKGROUND

Please describe your company and position.

I am an executive of Hardware Inc

Describe what your company does in a single sentence.

Making the world’s most advanced manufacturing facilities run safer, cleaner, and more profitably with DREV.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire G-W Studios to accomplish?

• Establish a brand presence
• Attract capital and partners
• Introduce our products to the market

SOLUTION

How did you find G-W Studios?

Referral

Why did you select G-W Studios over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from G-W Studios were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

G–W successfully developed a compelling new visual identity and website for us, aligning with our mission to revolutionize contamination removal in battery factories with sustainable, cutting-edge technology. The deliverables effectively highlight the urgency of addressing conventional cleaning methods while positioning our solution as the industry leader and preparing for future growth.

The project began with a comprehensive brand exercise workshop to align on our ambition and strategy. This workshop provided the foundation for the visual identity, which included two initial creative directions. One direction was selected and refined into a complete visual identity package. The final deliverables included a detailed visual guideline and application mockups, showcasing how the identity can be effectively implemented across various contexts.

Simultaneously, G–W executed a website redesign. The process began with a website exercise, leading to the development of information architecture and wireframes. After approvals, the team moved into detailed design, refining messaging headlines and layouts for all pages. Following design sign-off, G–W's developers collaborated closely with designers to ensure seamless translation of the design into code. Regular check-ins and feedback rounds were integral to maintaining alignment and achieving a polished final product.

The result is a scalable and impactful visual identity and website that effectively communicates our innovative solutions and positions us as leaders in our field.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Went from pre-seed to seed valuation and grew the valuation multiple
Recieved a grant
Aquired several new partners

Describe their project management. Did they deliver items on time? How did they respond to your needs?

G-W Studios built our hardware company's brand identity, including a logo, color palette, typography, graphic items, and brand platform. The team also built an eight-page website, wrote copy, and handled QA. They were highly professional at all times and delivered everything on time. They even participated in the pre-seed round alongside our lead investor.

What was your primary form of communication with G-W Studios?

Virtual Meeting

What did you find most impressive or unique about this company?

The most impressive aspect of this studio is its ability to scale seamlessly, leveraging capital, design, and development resources to grow from a small pre-seed stage to a thriving organization. Their adaptability and strategic approach have ensured that their solutions and infrastructure evolve in lockstep with their expanding team and increasingly complex needs.

Are there any areas for improvement or something G-W Studios could have done differently?

Nothing I can think of