Frontal

BACKGROUND

Please describe your company and position.

I am the VP of Sales at an engineering firm.

Describe what your company does in a single sentence.

• Our team offers professional engineering, architectural, environmental, and infrastructural services to both public and private sector customers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Frontal to accomplish?

• We needed to enhance our targeting and qualification process, as well as develop an ongoing process for growing our pipeline.

SOLUTION

How did you find Frontal?

Online Search

Why did you select Frontal over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Frontal were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Demand Generation Marketing, Account-Based Marketing, and Marketing Strategy was supported by Frontal. This work entailed enhancing our customer profile, structuring target accounts, buying signals identification, prospect qualification, and recommendation of outreach workflows, which aligned with our sales goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The outcome of this project included a 30% increase in qualified opportunities, a 40% reduction in prospect research time, and greater visibility into our sales pipeline. These improvements helped us evaluate our prospecting efficiency and identify areas where additional sales efforts could generate more opportunities.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• The team provided weekly progress updates, answered our comments via email and scheduled video meetings, and completed the CRM workflow setup, lead qualification criteria, and sales pipeline reporting milestones by the agreed deadlines.

What was your primary form of communication with Frontal?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Frontal made connections between go-to-market strategy and sales execution. Its approach to account prioritization, buying signals and lead qualification made it possible to align our sales goals into more structured processes.

Are there any areas for improvement or something Frontal could have done differently?

Having a detailed onboarding checklist in terms of the required data, account criteria, and stakeholders' responsibilities would make it easier for us to collect internal data.

BACKGROUND

Please describe your company and position.

I am the Co- Founder of an AI platform

Describe what your company does in a single sentence.

• We were looking for ways to enhance our market strategy implementation and find appropriate B2B leads to create a more reliable lead qualification process.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Frontal to accomplish?

• We wanted to improve our go-to-market execution, identify better-fit B2B prospects, and establish a more consistent lead qualification process that would help us focus on promising opportunities.

SOLUTION

How did you find Frontal?

• Online Search
• Clutch Site

Why did you select Frontal over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Frontal were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Frontal assisted with our Demand Generation Marketing, Account-Based Marketing, and Marketing Strategy projects. They helped us define criteria for target accounts, conduct market research, detect buying signals, and prioritize our prospects.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We assessed results with the help of 25% increase in qualified leads 30% reduction in prospect research time, and 20% increase in qualified pipeline opportunities. We managed to evaluate our leads' quality in a more systematic way and understand where we need to improve our prospecting process.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• The team delivered the agreed items on schedule. Communication was held via email and scheduled video meetings, and the team responded to our feedback by refining prospect qualification criteria and adjusting the outreach workflow to better align with our security and software foundations services.

What was your primary form of communication with Frontal?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• The most valuable thing is that we got help in aligning our go-to-market strategy with its implementation. Instead of working with lead generation alone, the work touched upon account fit, buying signals, and lead qualification considering our sales goals.

Are there any areas for improvement or something Frontal could have done differently?

• Having a more detailed onboarding checklist regarding data required, target-account information, and responsibilities inside our organization would help in the preparation stage.

BACKGROUND

Please describe your company and position.

I am the Marketing Strategist of ATTN Agency

Describe what your company does in a single sentence.

Customized end-to-end campaign planning, creative direction, and quick testing methodologies to achieve customer acquisition and increase retention.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Frontal to accomplish?

• Frontal was hired to help us grow and optimize our performance in paid media campaigns. We particularly needed them to help us improve our ad targeting and optimize our conversion rates within the campaign funnels while increasing our ad budget per day.

SOLUTION

How did you find Frontal?

• Online Search
• Referral

Why did you select Frontal over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Frontal were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Frontal was responsible for the strategy, setup, and execution of our paid growth campaigns on Meta and Google Search platforms. The ultimate objective was improving the quality of our leads, reducing the cost of acquisition, and scaling the advertising budget efficiently.

The project kicked off with an analysis of the performance and targeting of our existing campaigns. Further, they came up with a comprehensive campaign strategy, revamped our advertising accounts, and implemented event tracking to get all the necessary conversion data. They were constantly testing various creatives, different headlines, and landing page design to find out what works.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

There has been a significant change in the effectiveness of our campaign during the first two months. Cost-per-acquisition (CPA) dropped by almost 22% while we gained 18% more conversion rate on our primary landing pages.

As a result of more targeted audience and ad creatives, we could raise our daily advertising budget on Meta and Google without impacting our profit margins. Additionally, they offered us the chance to monitor which channels were bringing us revenue.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management process was excellent and organized all the way through the campaign. We were kept abreast through periodic Slack messages and weekly performance calls where they discussed performance metrics and future testing plans.

All deliverables such as ad copy, creative direction, and campaign setup were completed on schedule. They did not hesitate to make changes to the strategy whenever a certain ad set was not performing as required.

What was your primary form of communication with Frontal?

Email or Messaging App

What did you find most impressive or unique about this company?

One thing that made them stand out from the rest was their strategy of campaign optimization. They didn't just set up campaigns and let them run, but were constantly tracking them, experimenting on different target audiences and trying to come up with new ideas to improve performance. They took our money as their own and made sure we knew everything.

Are there any areas for improvement or something Frontal could have done differently?

It was a good overall experience. In the initial phase of onboarding, communication could have been a bit quicker on the creative side, but from there on, it has worked like clockwork.

BACKGROUND

Please describe your company and position.

I am the Head of GTM of Monad

Describe what your company does in a single sentence.

• Products include office products, warehouse tools, safety products, furniture, packaging, and facilities supplies for companies in North Carolina.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Frontal to accomplish?

• Our objective was to enhance our GTM (Go To Market) approach, target best fit companies for our product line, and develop a process that would help us prioritize and qualify sales leads.

SOLUTION

How did you find Frontal?

Referral

Why did you select Frontal over others?

• Pricing fit our budget
• Referred to me

How many teammates from Frontal were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• This engagement involved efforts around Marketing Strategy, Account-Based Marketing, and Demand Generation Marketing. This entailed crafting target-account criteria, researching potential businesses, detecting buying signals, refining account prioritization, and creating outbound workflows. The aim was to align our sales efforts with businesses that will require recurring supplies and equipment.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We achieved a 25% increase in qualified prospects and a 20% improvement in target-account engagement through the engagement. We also measured a 30% reduction in manual research time and a 20% increase in qualified sales opportunities to determine whether the targeting process improved pipeline quality.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• The engagement was managed by Frontal through regular email updates, scheduled video meetings, and shared project documents. Their response time was quick, with the team addressing questions and feedback promptly. The deliverables were completed on time and aligned with the agreed project milestones.

What was your primary form of communication with Frontal?

Email or Messaging App

What did you find most impressive or unique about this company?

• Most useful was the emphasis on the conversion of account research and purchase indicators into sales activity instead of simply using prospect lists.

Are there any areas for improvement or something Frontal could have done differently?

• It would have been useful to have had a more comprehensive list of items we should be ready to assess for our target accounts at onboarding.

BACKGROUND

Please describe your company and position.

I am the Head of Revenue Operations of a business solutions company

Describe what your company does in a single sentence.

• Our company emphasizes business solutions geared toward increasing efficiency in operations and commercial processes as well as ensuring sustainable business growth.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Frontal to accomplish?

• We were looking for ways to enhance GTM execution, standardize lead qualification, and reduce the labor-intensive process of conducting research on prospective customers and revenue-generating activities.

SOLUTION

How did you find Frontal?

• Online Search
• Clutch Site

Why did you select Frontal over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Frontal were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Revenue Operations, Demand Generation Marketing, and Account-Based Marketing served as the key focus areas for this engagement. Specifically, we addressed the following: account prioritization, buying signal determination, qualification of prospects, workflow examination, and recommendation regarding lead routing improvement and pipeline management.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Among the primary results to be expected, the following can be mentioned: decreased time spent on prospect research, increased visibility of qualified opportunities, and improved pipeline management. These results can be measured based on workflow data, qualification data, and sales activities data.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Cooperation within the project was organized with regard to existing processes and revenue strategy. Reviewing the progress and receiving feedback allowed identifying the areas that required adjustment. Proper timeline, responsibility distribution, and communication played an essential role in keeping the project aligned with our operational goals.

What was your primary form of communication with Frontal?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Frontal ties revenue strategy with its implementation. The focus of Frontal on account prioritization, buying signals, and workflow design is why this solution is relevant to teams interested in increasing the efficiency of sales rather than the number of leads generated.

Are there any areas for improvement or something Frontal could have done differently?

More comprehensive checklist regarding data and stakeholders' responsibilities that should be completed before the project start will speed up the onboarding process.

BACKGROUND

Please describe your company and position.

I am the CGO of an advertising agency.

Describe what your company does in a single sentence.
full-service marketing and advertising agency offering services in digital marketing, strategic planning, creative branding, advertising campaigns, content creation, and analytics.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Frontal to accomplish?

• We wanted to streamline the process of go-to-market execution, qualify better prospects, and make sure our marketing is revenue-focused. We needed to streamline prospect research activities and create a more organized process of prospecting and prioritization.

SOLUTION

How did you find Frontal?

Online Search

Why did you select Frontal over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Frontal were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• The engagement focused on Demand Generation Marketing and Marketing Strategy. The scope of work included the review of prospecting processes, target accounts definition, buying signals identification, and marketing/sales contribution to pipeline generation. We aimed at developing an organized process of opportunity discovery.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Our primary KPIs were time saved on prospect research, better lead qualification, and qualified opportunities generated.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Communication was done through continuous updates and dialogue sessions. Frontal worked closely with us to determine our priorities, needs, and improve their recommendations in light of our growth goals.

What was your primary form of communication with Frontal?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• I valued the clear linkage between growth strategy and execution. Frontal concentrated on target account identification, lead qualifying, and sales process design instead of treating demand generation as an isolated marketing task.

Are there any areas for improvement or something Frontal could have done differently?

• An elaborate onboarding checklist for data needs, internal preparation, and project milestones would make it easier to conduct the initial assessment. This would assist our team in collecting data prior to implementation.