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Precision that Powers Performance Marketing

Franklin Madison Direct, formerly SeQuel Response, is a leading direct response advertising agency that provides performance-driven marketing solutions to help consumer and insurance brands reach their best audience and achieve exceptional growth.

 

 

 

 

  • Min project size
    $50,000+
  • Hourly rate
    Undisclosed
  • Employees
    10 - 49
  • Locations
    Eden Prairie, MN
  • Year founded
    Founded 2010
  • Timezones

4 Timezones that we service

CST
Central Standard Time (CST)
EST
Eastern Standard Time (EST)
MST
Mountain Standard Time (MST)
PST
Pacific Standard Time (PST)

1 Locations

  • Eden Prairie , MN

No have been added yet...

    Pricing Snapshot

    Min. project size $50,000+
    Avg. hourly rate Undisclosed
    Rating for cost 4.7 /5

    What Clients Have Said

    Franklin Madison Direct's pricing reflects significant investments by clients, ranging from $1.5 million to $15 million annually, indicating a perception of high value for cost. Clients report reduced customer acquisition costs and effective project management, suggesting competitive pricing aligned with results.

    This summary is based on verified Clutch reviews.

    Most Common Project Size

    > $1,000,000 based on 5 reviews
    < $49,999 $50,000 - $199,999 $200,000 - $999,999 > $1,000,000
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    Franklin Madison Direct, formerly SeQuel Response Review Insights

    Overall Review Rating

    4.9
    • Quality 5.0
    • Schedule 5.0
    • Cost 4.7
    • Willing to Refer 5.0

    Top Mentions

    Review Highlights

    • Creative Services Need Improvement

      While their data and project management are highly regarded, some clients feel that their creative services could be improved to match the level of excellence in other areas.

    • Successful New Market Launches

      Franklin Madison Direct has effectively assisted clients in launching brands in new markets, demonstrating their ability to expand reach and diversify marketing channels.

    • Successful Digital Marketing Strategies

      The company has successfully managed and expanded clients' digital marketing efforts, including paid search, social media, and email marketing, leading to significant growth.

    • Strong Analytical Skills

      Franklin Madison Direct is recognized for their impressive data analysis skills, which help in targeting audiences effectively and optimizing marketing strategies.

    • Proactive and Flexible Approach

      The company is praised for their proactive approach and flexibility, adapting to changing client needs and market conditions, particularly during challenging times like the pandemic.

    • Reliable Project Management

      Clients commend Franklin Madison Direct for their reliable project management, meeting deadlines consistently and maintaining effective communication through various channels.

    Franklin Madison Direct, formerly SeQuel Response Reviews

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    Project cost

    Digital Marketing, SMM & Email Mktg for Meal Delivery Co

    • Digital Strategy Other Digital Marketing Social Media Marketing
    • $1,000,000 to $9,999,999
    • Aug. 2020 - Ongoing
    4.5
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.0
    Willing to Refer
    5.0

    “Franklin Madison Direct, (formerly SeQuel Response) has been collaborative and understands our company’s needs.”

    Executive, Meal Delivery Company
    Anonymous
    Verified
    • Food & Beverages
    • San Francisco, California
    • 201-500 Employees
    • Phone Interview 
    • Verified

    Franklin Madison Direct, (formerly SeQuel Response) manages the digital marketing efforts for a meal delivery company. They’ve created marketing campaigns on different channels and helped the client launch their brand in a new region.

    Direct Mailing for Data Security Software Company

    • Advertising Direct Marketing
    • $10,000,000 +
    • Apr. 2021 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    ''They lead an excellent partnership.''

    Executive, Data Security Software Company
    Anonymous
    Verified
    • Software
    • Boston, Massachusetts
    • 1,001-5,000 Employees
    • Phone Interview 
    • Verified

    A data security software company hired Franklin Madison Direct, (formerly SeQuel Response) to provide direct post mail for us. They also create material based on the client's creative assets to leverage their marketing campaigns.

    Marketing & Advertising for Higher Education Institute

    • Advertising Social Media Marketing
    • $1,000,000 to $9,999,999
    • Mar. 2017 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They’ve exceeded expectations many times and are willing to collaborate with us." 

    Vice President of Marketing, Northwestern Health Sciences
    Kathy Hagens
    Verified
    • Education
    • Bloomington, Minnesota
    • 201-500 Employees
    • Phone Interview 
    • Verified

    Franklin Madison Direct (formerly SeQuel Response) provides ongoing paid search, web development, and ad creation. They've built and tested landing pages and done copywriting and design. Their creative is based on visuals provided by the client. 

    Digital Marketing for Single-Line Insurance Company

    • Other Digital Marketing
    • $200,000 to $999,999
    • Apr. 2018 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Franklin Madison Direct (formerly SeQuel Response) was flexible in meeting our budget constraints. They suggested strategies to help us begin to scale back up."

    VP for Strategic Growth & Engagement, Insurance Company
    Anonymous
    Verified
    • Financial services
    • Stevens Point, Wisconsin
    • 51-200 Employees
    • Online Review 
    • Verified

    Franklin Madison Direct (formerly SeQuel Response) is tasked with improving a single-line insurance company's marketing plan. They help with paid search engine marketing, add content, manage SEO, and run paid social ads and videos.

    Direct Mail Marketing for Meal Service Startup

    • Advertising Market Research
    • $1,000,000 to $9,999,999
    • Aug. 2018 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.0
    Willing to Refer
    5.0

    "Franklin Madison Direct's (formerly SeQuel Response) team is buttoned up from a project management standpoint."

    Marketing Retention Manager, Meal Service Startup
    Anonymous
    Verified
    • Food & Beverages
    • Needham, Massachusetts
    • 51-200 Employees
    • Phone Interview 
    • Verified

    Franklin Madison Direct, (formerly SeQuel Response) helps a meal kit service startup with direct mail marketing efforts. They organize and provide data lists of potential customers. Also, they do monthly campaigns and reviews their performance.

    Showing 1-6 of 6 Reviews

    Services provided

    • SEO
    • Web Development
    • Pay Per click
    • Web design

    Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

    Learn More
    Verified Client Reviews
    6
    Overall Review Rating
    4.9
    Source
    Clutch
    Last Updated
    February 20, 2025

    Business Entity

    Business Entity Name SeQuel Response, LLC
    Source Minnesota Secretary of State
    Jurisdiction of Formation Minnesota
    Date of Formation January 25, 2010
    Status Active
    Last Updated February 22, 2022
    ID 3681812-2

    Credit Report Results

    International Credit Risk Assessment Very Low Risk
    Source Creditsafe
    Last Updated January 1, 2022
    Learn More About The Clutch Verification Process

    Locations (1)

    7480 Flying Cloud Drive, Suite 100 Eden PrairieMN, United States 55344

    31 - 40

    Contact Franklin Madison Direct, formerly SeQuel Response

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