Fractional CMO

Fractional CMO gives growing businesses access to experienced, executive-level marketing leadership without the cost or commitment of hiring a full-time Chief Marketing Officer.

Founded by Draye Redfern, we help companies move from reactive marketing to a clear plan for sustainable growth. As your strategic partner, we evaluate what is working, uncover bottlenecks, align sales and marketing, and build a roadmap tied to your business goals.

Our approach starts with a Marketing Diagnostic that examines the full customer acquisition journey, from awareness and lead generation to conversion, retention, and revenue optimization. We then apply our ANCHOR Method™ Framework to strengthen your marketing foundation and connect strategy, execution, and measurement so every channel works toward shared business outcomes.
We support businesses with marketing strategy, audits, Answer Engine Optimization (AEO), lead generation, conversion optimization, and scalable revenue systems. Our recommendations are grounded in data, practical experience, and your company's priorities.

We work with startups, founder-led companies, service-based businesses, and small to mid-sized organizations ready to scale. Clients often come to us when marketing feels inconsistent, vendors operate in silos, acquisition costs are rising, or the founder has become the bottleneck for every marketing decision.

With Fractional CMO, you gain an executive advisor who helps you make informed decisions, prioritize opportunities, and use your marketing resources more effectively. We bring strategic direction and accountability to help your team build a repeatable system for growth.

Ready to replace marketing guesswork with a clear path forward? Let's build a strategy that scales with your business.