The Fractional CMO

Adam Taylor, MSc, FCIM, CDMP, is a fractional CMO and marketing strategy consultant based in Dubai. He works with founders, chief executives and boards of SMEs and established businesses in the UAE and the UK, and leads marketing from inside the business on a fractional, interim, advisory or project basis.

He has worked in marketing and events in the UAE for more than 20 years, as Group Director of Marketing & Events at Emaar, Director of Events & Entertainment at Expo 2020 Dubai and Director of Marketing & Events at IFZA, and at Al Tayer Group. Results he was responsible for include 750% marketing return on investment at The Dubai Mall, USD 275 million of additional revenue through The Dubai Mall and Emirates Skywards loyalty programme, 773% marketing return on investment at IFZA in 2024, and more than 5,000 events delivered.

Services include fractional and interim CMO roles, marketing strategy and annual planning, marketing audits and diagnostics, brand positioning and strategy, UAE market entry for UK and overseas companies, event management consultancy for brand launches and major events, loyalty programmes and partnerships, and business consultancy and market reports.

Fees are published on ataylorcmo.com. Contact adam@ataylorcmo.com.