Name: Foundation
Address: 77 East Road, London, England, N1 6AH, GB
Telephone: 020 7993 6799
Price range: $150 - $199
Rating: 5.0

We create brands that change the future

You’re changing the world. We change how it sees you. The branding and design studio for advanced industries and emerging technologies – Working with innovators and industry-shapers to create dynamic and distinctive brand experiences. Need a brand as innovative as your ideas? Let’s talk.

Min project size
$10,000+
Hourly rate
$150 - $199 / hr
Employees
2 - 9
Locations
London, England
Year founded
Founded 2017
Languages
Timezones

Service Lines

Branding: 40%
Graphic Design: 20%
Web Design: 20%
Web Development: 20%

Select Focus Area

Branding Focus

Brand strategy: 35%
Corporate identity: 35%
Brand messaging: 10%
Naming: 10%
Product branding: 10%

Industries

Energy & natural resources: 15%
Financial services: 15%
Information technology: 15%
Other industries: 15%
Automotive: 10%
Manufacturing: 10%
Medical: 10%
Telecommunications: 10%

Clients

Small Business (<$10M): 70%
Midmarket ($10M - $1B): 30%

Branding Graphic Design Brand strategy Corporate identity Brand messaging

Pricing Snapshot

Min. project size $10,000+

Avg. hourly rate $150 - $199 /hr

Rating for cost 4.9 /5

What Clients Have Said

Foundation offers good value for cost, with project investments typically ranging from $10,000 to $55,000. Clients appreciate their collaborative approach and timely delivery, often highlighting alignment with budget constraints and overall quality of work.

This summary is based on verified Clutch reviews.

Most Common Project Size

$10,000 - $49,999 based on 9 reviews

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

Learn more about SEO pricing

Select a service to see pricing information

Brand Packages

starting at $10,000/total

Foundation Review Insights

Overall Review Rating

5.0

Quality 5.0
Schedule 4.9
Cost 4.9
Willing to Refer 5.0

Top Mentions

Review Highlights

Expertise in Digital Marketing and SEO

Foundation's expertise in digital marketing and SEO has led to measurable improvements in domain authority, keyword rankings, and organic traffic for clients. Their strategic approach to content and digital presence is recognized as a strong asset.
Successful Branding and Rebranding Projects

Foundation has demonstrated success in branding and rebranding projects across diverse industries, improving brand identity, market positioning, and client confidence. Several clients reported increased traffic, new customer acquisition, and enhanced brand recognition after working with Foundation.
Room for Proactive Recommendations

While generally satisfied, one client suggested that Foundation could improve by offering more proactive expert recommendations earlier in the project. This feedback highlights an opportunity for the company to enhance its advisory role.
Impressive Creative and Visual Solutions

Foundation's creative thinking and visual components have been commended by clients, who appreciated the team's ability to transform ideas into compelling visual identities and branding assets. Their work often exceeded client expectations in creativity and impact.
Positive Client Feedback and Internal Approval

Foundation's work has consistently received positive feedback from both clients and their internal teams, indicating satisfaction with the results and the process of collaboration.
Guidance Through Complex Challenges

Clients noted Foundation's ability to quickly understand complex challenges and provide effective guidance, especially in industries requiring specialized knowledge. This capability sets them apart from other providers.

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Foundation Reviews

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Content Marketing Marketing Strategy Search Engine Optimization
$10,000 to $49,999
June - Oct. 2024

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Their experience and how they guided us through the project process impressed us."

Nov 21, 2024

Global Head of Demand Generation, Sitetracker

Micah Strand

Other industries
Montclair, New Jersey
201-500 Employees
Online Review
Verified

Foundation conducted an SEO strategy for a software company. The team created a competitor page audit and strategy and wrote six articles to increase the client's organic traffic.

Foundation's copywriting met the client's expectations. The team was punctual, managed the project well, and delivered milestones on time. Moreover, the team responded to the client's inquiries. Overall, the team's experience and how they guided the client through the project process stood out.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Global Head of Demand Generation of Sitetracker

Describe what your company does in a single sentence.

Intelligent deployment operations software which makes it faster to manage repeatable infrastructure projects.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Foundation to accomplish?

Drive website traffic
Convert website visitors at a higher rate
Increase search volume

SOLUTION

How did you find Foundation?

Referral

Why did you select Foundation over others?

Pricing fit our budget
Great culture fit
Good value for cost
Referred to me

How many teammates from Foundation were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Foundation assisted Sitetracker with creating a Competitor Page Audit & Strategy and Competitor Comparison Page Development to support Sitetracker in achieving an increase in organic traffic. Deliverables include final recommendations on page layout and approach, as well as 6 authored competitive articles to kick off the initiative.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Copywriting was completed to satisfaction. Pages havn't been launched quite yet, so no hard success metrics to share at this point.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Foundation did a great job project managing this initiaitve. They were punctual and delivered on-time. They were also extremely responsive to our requests and questions.

What was your primary form of communication with Foundation?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Their experience and how they guided us through the project process impressed us.

Are there any areas for improvement or something Foundation could have done differently?

Not really - very pleased with the collaboration to-date.

RATINGS

5.0

"Highly recommended"

Branding Logo
Less than $10,000
Mar. - Apr. 2023

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"We enjoyed our partnership with Foundation."

Apr 5, 2023

Managing Director, London Web Design Agency

Greg Macdonald

Other industries
London, England
11-50 Employees
Online Review
Verified

Foundation was hired to develop a logo and brand strategy for a web development and design agency. They were tasked with creating several logos and implementing branding guidelines for the client's customer.

Thanks to Foundation's efforts, the client garnered positive feedback from their customers. The team was highly responsive and efficient, and internal stakeholders were particularly impressed with the vendor's quality of deliverables and design prowess.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Managing Director of London Web Design Agency

Describe what your company does in a single sentence.

We provide web design & development services, specialising in WordPress websites.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Foundation to accomplish?

Branding
Logo Design

SOLUTION

How did you find Foundation?

Other

Why did you select Foundation over others?

Good value for cost, Referred to me

What was your primary form of communication with Foundation?

Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand evolution for a Private Equity Fund management company that focuses on digital transformation. Requiring multiple logo variants and topline brand guidelines (fonts, colour palette, etc)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Positive feedback from the end client
Positive feedback from our internal team
Overall project pace was kept on track

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fast response to queries via email. Available via phone when required and interpreted requests without error.

What did you find most impressive or unique about this company?

The quality of design ideas produced within the tight timeframes was impressive.

Are there any areas for improvement or something Foundation could have done differently?

We enjoyed our partnership with Foundation, so there was nothing they needed to improve on.

RATINGS

5.0

"Zero stress and great deliverables."

Showing 11-12 of 12 Reviews

Brand identity package

Small

A brand sprint for startup businesses

$10,000 /total

Logo Design
Number of Concepts: Two
Number of Revisions: Two
Letterhead Design
Visual Design Guide
2 week delivery

Medium

Our rebrand package for scale-up businesses

$20,000 /total

Logo Design
Number of Concepts: Three
Number of Revisions: Two
Business Card Design
Letterhead Design
6 week delivery

Large

The ultimate package for established businesses

$30,000 /total

Logo Design
Number of Concepts: Three
Number of Revisions: Two
Stationary Design
Business Card Design
10 week delivery

Features	Small $10,000 /total	Medium $20,000 /total	Large $30,000 /total
Logo Design
Number of Concepts	Two	Three	Three
Number of Revisions	Two	Two	Two
Stationary Design	–	–
Business Card Design	–
Letterhead Design
Visual Design Guide
Color Palette
Tagline	–
Mission Statement	–
Vision Statement	–
Values Statement	–
Brand Font Family & Font Files
Curated Stock Photography Library	–
Presentation Template
Social Media Banner Design
Email Signature
Email Marketing Template	–	–
Brand Icons and Illustrations	–	–

Small $10,000 /total
Logo Design
Number of Concepts	Two
Number of Revisions	Two
Stationary Design	–
Business Card Design	–
Letterhead Design
Visual Design Guide
Color Palette
Tagline	–
Mission Statement	–
Vision Statement	–
Values Statement	–
Brand Font Family & Font Files
Curated Stock Photography Library	–
Presentation Template
Social Media Banner Design
Email Signature
Email Marketing Template	–
Brand Icons and Illustrations	–

Medium $20,000 /total
Logo Design
Number of Concepts	Three
Number of Revisions	Two
Stationary Design	–
Business Card Design
Letterhead Design
Visual Design Guide
Color Palette
Tagline
Mission Statement
Vision Statement
Values Statement
Brand Font Family & Font Files
Curated Stock Photography Library
Presentation Template
Social Media Banner Design
Email Signature
Email Marketing Template	–
Brand Icons and Illustrations	–

Large $30,000 /total
Logo Design
Number of Concepts	Three
Number of Revisions	Two
Stationary Design
Business Card Design
Letterhead Design
Visual Design Guide
Color Palette
Tagline
Mission Statement
Vision Statement
Values Statement
Brand Font Family & Font Files
Curated Stock Photography Library
Presentation Template
Social Media Banner Design
Email Signature
Email Marketing Template
Brand Icons and Illustrations

Premier Verified means Clutch independently confirmed Foundation is a legally registered business,
financially sound (Creditsafe: Low Risk), and backed by 11 verified client reviews averaging 5.0 stars.

Learn More

Verified Client Reviews: 11

Overall Review Rating: 5

Source: Clutch

Last Updated: September 17, 2026

Business Entity

Business Entity Name	FDN LDN LTD
Source	Companies House
Jurisdiction of Formation	United Kingdom
Date of Formation	May 6, 2016
Status	Active
Last Updated	July 2, 2025
ID	10167877

Credit Report Results

International Credit Risk Assessment	Low Risk
Source	Creditsafe
Last Updated	July 2, 2025

Learn More About The Clutch Verification Process

Locations (1)

77 East Road London, England N1 6AH

2 - 5

Contact Foundation

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CASCON

(1)

João Carvalho

Deep Optica

(1)

Ziheng Xiang

Foundation London

(1)

Keith Davie

Gadre Infotech Pvt. Ltd.

(1)

Shalaka Teli

Thor Companies

(1)

JENNY Godbold

Foundation

We create brands that change the future

1 Language that we service

1 Timezone that we service

1 Locations

Services

Focus

Industries

Clients

Pricing Snapshot

What Clients Have Said

Most Common Project Size

Select a service to see pricing information

Reviews

Foundation Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Expertise in Digital Marketing and SEO

Successful Branding and Rebranding Projects

Room for Proactive Recommendations

Impressive Creative and Visual Solutions

Positive Client Feedback and Internal Approval

Guidance Through Complex Challenges

Reviews mentioning:

Foundation Reviews

SEO & Content Marketing for Software Co

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding & Design for Web Development & Design Agency

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Portfolio & Awards

Packages

Brand identity package

Small

Medium

Large

Verification

Business Entity

Credit Report Results

Location

Locations (1)

Contact

Connect with Foundation on Social

Connections

CASCON

Deep Optica

Foundation London

Gadre Infotech Pvt. Ltd.

Thor Companies