Forthright Sofia - Out of Business

BACKGROUND

Please describe your company and your position there.

My consultancy company serves a few trade associations. I am MD of this consultancy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Forthright Sofia?

For one of our clients, a trade association, we developed a strategic plan to boost membership and image in the sector. Part of is was the creation of a new visual identity. This was done so well that it contributed to the process of revival.

What were your goals for this project?

The old visual identity did not evolve with the industry. A new identity should position the association as the thought leader of the sector.

SOLUTION

How did you select this vendor?

Via word of mouth.

Describe the project in detail.

Forthright Sofia was in regular contact with us throughout the process to understand the sector and the image that the associated needed. This lead to three proposals of which one was brilliant. It was then further developed with a brand book, visuals, corporate material, etc

What was the team composition?

The Forthright lead person was Nikoleta Teodiesieva, who had working contact with me and my team of 3. I then presented the different options to the association’s Board for approval.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The outcome of Forthright Sofia’s work can be seen online by Googling one of the 3 associations for which it did the rebranding and visual identity.

How effective was the workflow between your team and theirs?

Quick and result oriented; no long review processes as the work was quickly very satisfactory.

What did you find most impressive about this company?

In visual identity and corporate image? The creative result was a powerful identity that captures. Professionally presented and following a clear methodology.

Are there any areas for improvement?

No major improvements to suggest.

BACKGROUND

Please describe your company and your position there.

I am the owner and host of an online journalism video and podcast project.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Forthright Sofia?

We needed someone who could help us communicate visually our message and identity - what colours to use, fonts, to create from scratch our logo and overall brand.

What were your goals for this project?

To have a clear, original and sharp visual identity that will make our readers go "wow, that's cool, I remember those guys".

SOLUTION

How did you select this vendor?

I usually trust recommendations from friends and colleagues. I reviewed 10 different studios and designers before a former colleague of mine told me about Forthright Sofia. I contacted them and was impressed with the easy communication with them and the ideas that they came up with. At first I was not impressed, but then I quickly changed my mind. They don't talk a lot but let work speak for them.

Describe the scope of their work in detail.

Initially, they sent me some of their work so that I know what to expect, then asked me to e-mail them some more information about my project. We had our first meeting at which I was the one speaking mostly and describing my ideas. Then several days later they came back with some rough ideas which were really great - logos, colours, messages. Then we met one more time and discussed which one I prefer and after no time they came up with a whole brand package - for all kinds of social media platforms, websites, print media and so on. They helped a lot with advice on the meaning behind each of my ideas and explained theirs really well.

What was the team composition?

I worked directly with Nikoleta, their founder. I really liked that because it shows that they took the job seriously.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our new visual identity receives a lot of positive reviews from our audience and colleagues. Forthright Sofia finished their work for me not long ago so it is a bit early to give concrete numbers and data on the effects but I am positive they will be good.

How effective was the workflow between your team and theirs?

Very effective.

What did you find most impressive about this company?

It was like they were in my head. I was not capable of explaining what I was imagining in my head but they understood me anyways. Even better than I understood myself because in the end, the result was much better than I expected.

Are there any areas for improvement?

I cannot think of any, really. I see a lot of potential in them and I am happy that I managed to work with them before they become too big and expensive for me.

BACKGROUND

Introduce your business and what you do there.

I’m the public relations officer at the Natural History Museum of Plovdiv, a Bulgarian natural history museum.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Forthright Sofia?

We needed help with design for our print materials.

SOLUTION

What was the scope of their involvement?

Forthright Sofia provided design services for a range of print materials, including brochures. They also created some posters for a traveling exhibition about the biodiversity of one of our country’s rivers. In total, we had 10 different educational posters with photos and graphics. 

What is the team composition?

I worked with Nikoleta (Founder).

How did you come to work with Forthright Sofia?

The team was recommended by a friend.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

The engagement took place from October 2019-March 2020. 

The brochure took about a month, then we had a pause of about two months before Forthright Sofia got to work on the posters. Those were finished within two months.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’m very happy with the work they did for us. They even gave us additional ideas for future design work, which was the highlight of the engagement.

How did Forthright Sofia perform from a project management standpoint?

Forthright Sofia managed the project really well. Everything was done on time and we had very clear communication.

What did you find most impressive about them?

The communication with them is very easy. They gave good, professional ideas.

Are there any areas they could improve?

There’s nothing they could improve.

Do you have any advice for potential customers?

Talk to Forthright Sofia often and discuss every detail of the project. Try to clarify everything at the beginning. Keep in touch all the time.

BACKGROUND

Please describe your company and your position there.

Travel company, I’m the manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Forthright Sofia?

Creating visual identity.

What were your goals for this project?

To create something recognizable, pleasant looking and clear.

SOLUTION

How did you select this vendor?

I received perfect recommendations from close friends.

Describe the project in detail.

We worked together on creating the visual identity for my travel agency. Their approach to work was responsible, the communication was smooth and clear, and we're more than happy with the results! Thank you!

What was the team composition?

I spoke to the project manager and she took care of managing it all with the team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had increase in enquirers and new customers.

How effective was the workflow between your team and theirs?

Vet effective.

What did you find most impressive about this company?

Their knowledge and creativity.

Are there any areas for improvement?

Everything was perfect.

BACKGROUND

Please describe your company and your position there.

Bregahim LTD is a Bulgaria-based producer of detergents for professional and domestic use. As with any start-up defining the company vision and communication strategy is one of our priorities. This was the reason we contacted Forthright Sofia and so far our mutual work has been a success. We always get creative ideas and solutions, relevant to our industry. We'd like to recommend Forthright Sofia as a reliable and trusted business partner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Forthright Sofia?

The main challenge was to create a recognizable brand and consistent visual language and design. So far, our work has been a success.

What were your goals for this project?

To create logo design, visual language and consistent packaging for the detergent we produce.

SOLUTION

How did you select this vendor?

I selected Forthright based on their portfolio and responsive initial communication.

Describe the project in detail.

We've been working since the beginning of 2020 and we have managed to create the visual language for Azur - the detergent barand we'll be launching very soon.

What was the team composition?

We communicated and discussed the issues with Nikoleta - tha brand strategist and lead designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are very happy with the logo anf package designs we developed together.

How effective was the workflow between your team and theirs?

Easy communication.

What did you find most impressive about this company?

The creative output, reliablity and design quality.

Are there any areas for improvement?

No