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Get a real-time quoteWebsites and search visibility for homebuilders
Formbreak is a digital marketing agency that helps homebuilders and service businesses get found online and turn that attention into qualified leads. Buyers now research on Google, in AI tools like ChatGPT and Google's AI Overviews, and on YouTube before they ever pick up the phone. We build the websites, search presence and video content that answer their questions and bring them to you.
Our services cover website design and development, SEO, local SEO, Google Business Profile optimization, AI search visibility (also called answer engine optimization), content strategy, YouTube strategy and conversion rate optimization. Every site we build is designed for lead generation: clear calls to action, fast mobile pages, online booking and lead forms that send inquiries straight to your team. For homebuilders and new construction communities, that means community and floor plan pages that rank in search, answer buyer questions and turn website visitors into scheduled appointments.
Our content strategy starts with the real questions your customers ask. We map them to search demand, then plan the pages, articles and videos that earn visibility in Google, AI answers and YouTube, and we track which content produces leads, not just traffic.
Founder Jacob Peistrup has spent years building YouTube channels and websites that turn search traffic into real leads, and he works directly with every client on strategy, content and results. Formbreak is based in St. Louis, Missouri, and works with clients nationwide.
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Min project size
Undisclosed
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Hourly rate
Undisclosed
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Employees
2 - 9
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Locations
Chesterfield, MO
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Year founded
Founded 2026
1 Locations
- Chesterfield , MO
Service Lines
- Web Design
- 40%
- Video Marketing
- 20%
Select Focus Area
- Frameworks and CMS
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- Other frameworks and CMS
- 100%
- SEO Focus
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- Technical SEO
- 25%
- Local search
- 20%
Industries
- Construction
- 60%
- Real estate
- 40%
Clients
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Our Story
Formbreak is led by founder Jacob Peistrup and supported by a small remote team. Jacob has spent years building YouTube channels and websites that turn search traffic into real leads. We bring that practical experience to homebuilder websites, SEO, AI search visibility, content strategy and YouTube strategy, with clear communication and work scoped to each business.
What Sets Us Apart
Homebuilder website focus
We build around the questions buyers ask about communities, floor plans, available homes and the next step toward an inquiry. Scope follows the builder’s actual business and available content.Founder-led strategy
Founder Jacob Peistrup leads the work, drawing on his experience building Living St. Louis and real estate lead-generation websites. A small remote team supports delivery.Websites, search and content
Website design, SEO, AI search visibility and YouTube strategy are available within a coordinated plan. Live work and clearly labeled concepts help buyers evaluate the approach before a conversation.Locations (1)
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