Forge Collective

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and founder of mommy complex. We’re the industry’s first line of CBD for moms by moms. We have a line of products including soft gels that target pain points to provide sleep support, inflammation support, and general daily wellness.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Instacollective?

I wanted to develop my Instagram presence. I knew that Instagram was really important, but it’s hard to do everything in the day.

SOLUTION

What was the scope of their involvement?

Instacollective manages my Instagram accounts, creating and curating content. They have taken my vision for the brand and molded it to fit the Instagram look and feel. Their team develops content in a layout for Instagram stories, creating nice visual pieces. They have partnered with influencers in my respective space and have worked with them to develop a launch plan, which is currently on hold because of market processing issues. Their team has also written a fair amount of content to post on my blog and advertise the collateral on Instagram. Their team also direct messages followers and responds to messages for me.

What is the team composition?

I’ve interfaced with Vincent (Marketing Manager, Instacollective) but there might be more than one person at the agency.

How did you come to work with Instacollective?

I found Instacollective online. We had a conversation, which I enjoyed. It’s challenging to find a service provider that supports work in the CBD space because of the legalities. Liking their work and ideas, I partnered with Instacollective to grow my Instagram audience and I’ve been really happy.

How much have you invested with them?

So far, I’ve spent about $5,000–$10,000 on their services.

What is the status of this engagement?

We started working together in June 2019, and the engagement’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Instacollective’s doing a great job. On one account, he’s increased followers from zero to 1,000 legitimate followers. On the other account, we’re close to 500 followers. The engagement with the content that he’s drafting for my blog has been really good too. One of the articles got picked up by a popular media outlet. He’s building engagement and it’s getting better all the time.

Vincent’s blends the content with my brand well. Both the content others produce and the original content, he follows the right tone for the brand and our audience. If there’s something where the tone was a little off, he fixes it and turns it around quickly. He has been a quick study, learning my voice and the brand’s voice.

How did Instacollective perform from a project management standpoint?

Let’s put it this way: Vincent has managed me well. He has reminded me to look at the content he’s curated in the Google Drive. He has also been responsive.

What did you find most impressive about them?

Vincent’s a smart and kind person. He’s also an expert that’s open to feedback. He’ll have an idea then I’ll tweak it. Together, we collaborate and build a product that works really well for the brand. I appreciate how accommodating Instacollective has been.

Are there any areas they could improve?

No, when something has come up, Instacollective has been responsive and turned it around. Vincent has been doing great.

Do you have any advice for potential customers?

Be transparent and let him know what your needs are because he wants to know. If there’s content that you want to approach in a new way, say it because he wants to do excellent work and does excellent work. In an engagement, you have to provide feedback and guidance to enable a long term, successful engagement.