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Get a custom proposalInfinite Insights, Amplifying Impact
Focal Point, founded in Saudi Arabia, is an insights-driven marketing and digital transformation consultancy with a strong regional foothold.
Our philosophy is deeply rooted in innovation, insight, agility, collaboration, and result-oriented. These guiding principles not only shape our approach to client service but also drive our contributions to the community, in alignment with the visionary goals outlined in KSA's Vision 2030.
Our aim is to empower our clients to identify, understand, and optimize opportunities for growth. By combining our expertise with a commitment to excellence, we strive to be your trusted partner in achieving exceptional business outcomes.
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Min project size
$1,000+
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Hourly rate
$100 - $149 / hr
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Employees
10 - 49
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Year founded
Founded 2011
Service Lines
- Event Management
- 40%
- Market Research
- 40%
No Focus Areas have been added yet…
Industries
- Automotive
- 10%
- Consumer products & services
- 10%
- Beauty
- 5%
- Business services
- 5%
- Education
- 5%
- Energy & natural resources
- 5%
- Financial services
- 5%
- Food & Beverage
- 5%
- Franchises
- 5%
- Gaming
- 5%
- Government
- 5%
- Hospitality & leisure
- 5%
- Insurance
- 5%
- Medical
- 5%
- Real estate
- 5%
- Retail
- 5%
- Telecommunications
- 5%
- eCommerce
- 5%
Clients
- Enterprise (>$1B)
- 60%
- Midmarket ($10M - $1B)
- 35%
- Small Business (<$10M)
- 5%
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Our Story
At Focal Point, we are strategic marketing and research experts since 2011. With over 20 years of experience in market research and field operations, our mission is to empower clients to capitalize on growth opportunities by translating complex insights into actionable strategies. We are driven by our core values: Innovation, Collaboration, Credibility, and delivering Sustainable, Result-Oriented impact aligned with Vision 203
Meet the Team
Essam MohammadQualitative Research Manager
Essam is an expert qualitative research strategist with 20+ years of experience leading focus groups, in-depth interviews and sessions that uncover the deep-seated motivations driving consumer behavior. Known for his ability to create rapport quickly
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