First Steps Marketing

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of TreeCasa Hotel & Resort

Describe what your company does in a single sentence.

TreeCasa Hotel & Resort

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire First Steps Marketing to accomplish?

• Optimize SEO performance to improve our ranking on search engines, enhance organic traffic, and reach more potential guests online.
• Develop a brand-new website that is not only visually appealing but also functional, user-friendly, and capable of closing direct bookings effectively.
• Create and implement social media marketing strategies to increase brand visibility, engagement, and drive traffic to the website.

SOLUTION

How did you find First Steps Marketing?

Referral

Why did you select First Steps Marketing over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from First Steps Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work:

The project involved a comprehensive digital transformation across web, marketing, and SEO. The scope included:

1. Website Development
Planning & Strategy: Define user flow, content structure, and booking functionality.
Design: Create a fully responsive, visually appealing website that aligns with our brand identity.
Development: Build the website with an intuitive CMS, direct booking integration, and multi-device optimization.
Functionality Testing: Ensure speed, mobile compatibility, and user experience across all pages.
Launch & Maintenance Support: Deploy the site and resolve any post-launch issues.

2. Social Media Marketing Strategy
Audit & Analysis: Evaluate existing channels and identify growth opportunities.
Content Strategy: Develop a content calendar, tone of voice guidelines, and visual templates.
Campaign Development: Plan and execute seasonal promotions, brand awareness, and engagement campaigns.
Performance Tracking: Set KPIs and provide regular reports with insights and recommendations.

3. SEO Optimization
Technical SEO: Improve site speed, fix broken links, ensure proper indexing, and implement schema markup.
On-Page SEO: Optimize all page titles, meta descriptions, headings, and image alt text.
Keyword Strategy: Conduct keyword research relevant to our market and audience.
Content Recommendations: Suggest SEO-friendly blog topics and landing pages to boost organic traffic.
Tracking & Reporting: Monitor performance via Google Analytics and Search Console, with periodic updates.
 
Key Deliverables:

Fully functional, mobile-optimized website with booking capabilities
Strategic social media content plan and branded visual assets
SEO audit and implementation report with keyword mapping
Monthly performance analytics and actionable insights

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website: Increased direct bookings, improved conversion rates, faster load times, and lower bounce rate.

Social Media: Gained more followers, higher engagement, and increased referral traffic from Instagram and Facebook.

SEO: Boosted organic traffic, achieved first-page rankings for key terms, and improved overall search visibility.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was organized and responsive. They delivered key milestones on time and maintained clear communication throughout the process. Any questions or feedback were addressed promptly, and they remained flexible and solution-oriented when adjustments were needed. Overall, their approach made the collaboration smooth and efficient.

What was your primary form of communication with First Steps Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their ability to combine creative vision with technical expertise. They didn’t just deliver a functional website, they crafted an experience that truly reflects our brand. Their attention to detail, proactive communication, and deep understanding of both marketing and hospitality made them stand out. It felt like they were genuinely invested in our success, not just completing a project.

Are there any areas for improvement or something First Steps Marketing could have done differently?

No, we were satisfied with the entire process and results.