First Media is a performance marketing, creative, commerce, and media company helping DTC, subscription, and CPG brands acquire customers and scale through paid social, high-volume creative production, shoppable content, and owned-media distribution.
We operate at the intersection of creative production, media buying, and owned distribution. We produce 100% original content in-house and distribute it across our owned social brands - So Yummy, Blossom, and Blusher - reaching more than 250 million engaged followers across food, lifestyle, and beauty.
Our four lines of business give brand partners a complete growth stack:
Branded Content: Original, platform-native storytelling distributed through So Yummy, Blossom, and Blusher, delivering guaranteed reach and authentic brand integration without the unpredictability of influencer programs.
Shoppable Commerce and Affiliate Marketing: Custom shoppable content with API integrations that drive consumers directly from social to retail carts on Amazon, Walmart, and Target. In a single month we tracked 31.1 million clicks and delivered over $100 million in Amazon-attributed revenue with a 12.3% conversion rate.
Performance Marketing: A full-service acquisition engine that integrates high-volume creative production with cross-platform media buying across Meta, TikTok, Snapchat, and YouTube. We optimize for customer lifetime value rather than just clicks, and have managed over $300 million in North American media spend, including a seven-year continuous partnership scaling HelloFresh Group across 8 brands and 12+ markets.
Publisher Development: A fully passive revenue stream for digital publishers through our proprietary quiz platform. We build the interactive content, fund 100% of the traffic acquisition from our 250 million social followers, and handle all monetization through the publisher's existing ad stack. Our partners generate hundreds of thousands in monthly passive revenue with zero operational lift required.
First Media offers competitive pricing that aligns well with client budgets, providing good value for cost. Clients appreciate their responsiveness and project management, with successful outcomes leading to increased brand visibility and sales.
While generally positive, clients suggest that First Media could enhance their services by providing more proactive updates and recommendations during campaigns to further strengthen partnerships.
Responsive and Reliable Communication
Clients praise First Media for their clear communication, responsiveness, and reliability. They are quick to address questions or changes, ensuring smooth project execution and delivery.
Strong Partnership and Collaboration
Clients view First Media as a collaborative partner, appreciating their willingness to work together on solutions and adjustments. Their partnership approach enhances campaign success.
Significant Impact on Sales and Reach
First Media's efforts have led to increased impressions, sales, and product visibility, contributing positively to clients' overall growth. Their campaigns often result in high engagement and successful outcomes.
Effective Campaign Management
First Media is recognized for effectively managing campaigns, meeting deadlines, and optimizing performance to maximize reach and efficiency. Their project management skills are highly valued by clients.
Impressive Creative Talent
The creative team at First Media is highlighted for its talent and ability to execute clients' visions. Their work, particularly in video content creation, is considered outstanding and impactful.
"What stands out the most is First Media's combination of in-house creative production."
Sep 24, 2026
Marketing, Food Company
Anonymous
Advertising & marketing
New York, United States
1,001-5,000 Employees
Online Review
First Media provides media buying and performance creative for a food company. The goal is to increase customer acquisition at an efficient CPA while reducing costs.
First Media has helped increase new customers and ROI. The team is extremely fast and reliable when it comes to timelines. They have a unique combination of in-house creative production, owned social audiences, and media buying under one team.
BACKGROUND
Introduce your business and what you do there.
I’m a marketing executive in the food (incl. pet food) space.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with First Media?
We needed help accelerating customer and subscriber acquisition through performance marketing, paid social advertising, and scalable DTC marketing campaigns. A key focus was acquiring new subscribers at an efficient CPA, reducing acquisition costs, and reaching incremental audiences that we couldn’t effectively reach through our existing media channels.
SOLUTION
What was the scope of their involvement?
First Media combines media buying with performance creative and in-house creative production across platforms, including Meta, TikTok, Snapchat, and YouTube. Another important objective is increasing creative testing and creative volume to identify new concepts, audiences, and conversion opportunities to increase CLV. Overall, the focus is on generating measurable performance results, improving conversion and acquisition efficiency, and creating a scalable customer acquisition engine that can support continued growth while improving the quality and long-term value of acquired customers. First Media manages performance-based marketing across paid social, including Meta, TikTok, Snapchat, and YouTube. The scope covers media buying, performance creative, creative testing, and campaign optimization focused on customer and subscriber acquisition. They also leverage their owned social channels, including SoYummy, to reach incremental audiences we can’t access through our existing channels (incremental reach extension). This integrated creative and media-buying approach allows us to continuously test, optimize, and scale campaigns based on CPA and performance results.
What is the team composition?
We work with 6-10 members from First Media.
How did you come to work with First Media?
We found them through referrals. We chose them over other options because they had high ratings, great creative ideas, their pricing fit our budget, they had a great culture fit, and their company values aligned with ours.
What is the status of this engagement?
We started working in January 2021.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
First Media has helped us increase new customer acquisition.
How did First Media perform from a project management standpoint?
They’re extremely fast and reliable when it comes to timelines. We communicate via in-person meetings, virtual meetings, and emails or messaging apps.
What did you find most impressive about them?
What stands out the most is First Media’s combination of in-house creative production, owned social audiences, and media buying under one team. Their channels, including their own websites such as SoYummy, give us access to incremental audiences we can’t reach on our own, while their performance creative team continuously tests new concepts and formats. Having creative and media managed together makes it easier to quickly identify what’s working, optimize campaigns, and scale customer and subscriber acquisition.
Are there any areas they could improve?
No, there aren’t any.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Media Planning & Buying for Performance Marketing Agency
Media Planning & Buying
TV Media Buying
Confidential
July 2025 - Sep. 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The team felt like a true partner and was always willing to work with us to find solutions."
Sep 29, 2026
Media Investment Associate Buyer, Tinuiti
Renat Lifshitz
Verified
Advertising & marketing
New York City, New York
501-1,000 Employees
Online Review
Verified
First Media was hired by a performance marketing agency for their media planning and buying services. The team was tasked with executing the client's linear TV campaigns to expand their brand reach.
First Media successfully launched the client's campaign, helping them expand their reach and maintain consistent brand exposure. The team was responsive, reliable, and collaborative. They communicated clearly and were quick to address any questions or changes that came up.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Media Investment Associate Buyer of Tinuiti
Describe what your company does in a single sentence.
Tinuiti is a full-service performance marketing agency that helps brands grow through integrated media strategy, planning, buying, measurement, and optimization across digital and traditional channels.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire First Media to accomplish?
Partner with First Media on Home Chef’s linear TV campaigns to expand brand reach and awareness.
Effectively execute and manage linear media buys to reach Home Chef’s target audience.
Drive efficient campaign performance through ongoing collaboration, planning, and optimization.
SOLUTION
How did you find First Media?
Other
Why did you select First Media over others?
High ratings
Pricing fit our budget
Great culture fit
Good value for cost
Referred to me
Company values aligned
How many teammates from First Media were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
First Media partnered with us on Home Chef’s linear TV campaigns, supporting media planning, buying, and campaign execution. The scope of work included identifying relevant networks and programming, managing media placements, coordinating campaign launches, monitoring delivery and performance, and making optimizations as needed to help maximize reach and efficiency.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The campaign successfully launched and delivered across the planned linear TV placements, helping Home Chef expand its reach and maintain consistent brand exposure among its target audience. First Media was a strong partner in ensuring campaigns ran smoothly, delivered as planned, and were optimized throughout the flight based on performance and delivery.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
First Media was very responsive and easy to work with throughout the campaign. The team communicated clearly, met deadlines, and was quick to address any questions or changes that came up. They were reliable and helped ensure campaigns launched and ran smoothly.
What was your primary form of communication with First Media?
Email or Messaging App
What did you find most impressive or unique about this company?
What stood out most was their responsiveness, reliability, and collaborative approach. The team felt like a true partner and was always willing to work with us to find solutions, make adjustments, and keep campaigns running smoothly.
Are there any areas for improvement or something First Media could have done differently?
There weren’t any major areas for improvement. Overall, we had a very positive experience working with First Media. If anything, continuing to provide proactive updates and recommendations throughout campaigns would make an already strong partnership even better.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Video & Static Images Production for Consumer Electronics Co
Media Planning & BuyingSocial Media MarketingVideo Production
Branded Video Production
Confidential
Jan. 2026 - Ongoing
4.5
Quality
4.5
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
“Everything’s been good.”
Sep 9, 2026
Senior Affiliate Mktg Specialist, Consumer Electronics Co
Anonymous
Verified
Consumer products & services
Chongqing, China
1,001-5,000 Employees
Online Review
Verified
First Media has produced 20 branded videos and 240 static images for a consumer electronics company. They have also distributed the content across relevant social channels and amplified it through paid media.
First Media's work has generated substantial sales, strong traffic, and conversion performance. The team has increased product visibility and helped the client reach a broader audience. The client is impressed by First Media's ability to combine creative production with extensive audience reach.
BACKGROUND
Introduce your business and what you do there.
I’m a senior affiliate marketing specialist at a company that designs and sells innovative, user-friendly home improvement, consumer electronics, and outdoor products. We serve a global e-commerce market with a focus on convenience, practicality, and value.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with First Media?
We needed help promoting our brands and products, expanding our audience reach through engaging social content, increasing product visibility, and driving qualified traffic and sales across our e-commerce channels.
SOLUTION
What was the scope of their involvement?
First Media has handled the end-to-end creative production and distribution for the project. The main deliverables have included 20 branded videos and 240 static images. The team has also provided organic distribution across relevant social channels and paid media amplification to expand reach and support traffic and conversions.
What is the team composition?
We’ve worked with an unknown number of teammates from First Media.
How did you come to work with First Media?
We found them through an online search and an affiliate. We chose them over other options because they had high ratings, their pricing fit our budget, and they were a great culture fit.
What is the status of this engagement?
We started working together in January 2026, and the engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
First Media’s work has generated substantial attributable sales, along with strong traffic and conversion performance. The team has also increased product visibility and helped us reach a broader audience, contributing positively to our overall e-commerce growth.Moreover, several individual videos have generated exceptionally strong sales. Overall, the project has had a clear positive impact on product traffic, conversions, and attributable revenue. In addition, several of our product videos have gone viral across First Media’s social channels. The strong reach and engagement generated by these videos have translated into excellent sales performance, making them some of our most successful campaigns together.
How did First Media perform from a project management standpoint?
First Media’s project management has been very good. They always deliver on time. We primarily communicate with them via email and messaging apps.
What did you find most impressive about them?
We’ve been most impressed by First Media’s ability to combine strong creative production with extensive audience reach and measurable sales impact. Their team is highly responsive and accountable.
Are there any areas they could improve?
No, everything’s been good.
Do you have any advice for potential customers?
I would highly recommend First Media.
RATINGS
4.5
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
5.0
NPS
Marketing Video Production for Social Media Platform
Media Planning & BuyingVideo MarketingVideo Production
$10,000 to $49,999
Jan. 2023 - Sep. 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They think like performance marketers, not just content creators."
Sep 29, 2026
VP, Ads & Performance, Flip
Yuval Rechter
Consumer products & services
Los Angeles, California
51-200 Employees
Online Review
First Media produced videos for a social media platform's paid acquisition campaigns. The team developed the creative strategy and produced mobile-optimized videos to generate app downloads.
First Media delivered performance-optimized video assets that helped the client scale app installs. The team was organized, set clear expectations, and was responsive to the client's feedback. Their ability to combine strong creative instincts with a performance-driven approach stood out.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the VP, Ads & Performance of Flip
Describe what your company does in a single sentence.
Flip isn't just an app, it's a community powered platform where creativity thrives and trust fuels every interaction. Real people share their honest stories about experiences and products they love (or don't). Here, you don't just scroll; you get rewarded for it, you create, connect, and earn. And when you're ready, you can shop the products you love, right when you love them - all in a community you trust.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire First Media to accomplish?
Drive app downloads for Flip through high-performing video creative across paid social channels.
SOLUTION
How did you find First Media?
Referral
Why did you select First Media over others?
Good value for cost
Referred to me
How many teammates from First Media were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
First Media developed and produced video creative for Flip's paid social acquisition campaigns. Scope included creative strategy, end-to-end video production, and delivery of mobile-optimized assets designed to drive app downloads. First Media handled the full creative process, producing short-form video ads aligned with Flip's brand and built for direct response performance.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Delivered performance-optimized video assets across paid social placements designed to drive app installs at scale.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Working with First Media was straightforward from a project management standpoint. They came in organized, set clear expectations on timelines, and delivered on them. In a performance marketing context, timing matters — creative needs to be ready when campaigns are ready to go — and they understood that without us having to spell it out. When we had feedback or needed to make adjustments, they were responsive and didn't make the revision process painful. They were easy to get a hold of and didn't drop the ball between check-ins. For a team moving as fast as we were, that reliability mattered more than almost anything else.
What was your primary form of communication with First Media?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
The thing that stood out most was that they think like performance marketers, not just content creators. A lot of video production companies will hand you beautiful work that doesn't convert. First Media understood that the creative had to do a job — drive downloads — and that shaped every decision they made. If something needed to change based on how it was performing, they were on it. That combination of strong creative instincts and a performance mindset is genuinely hard to find.
Are there any areas for improvement or something First Media could have done differently?
Nothing that significantly impacted the work.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Performance Mktg & Creative Prod for Cybersecurity Company
Affiliate MarketingPerformance MarketingVideo Production
$10,000 to $49,999
July 2024 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"What stood out most was how completely they own their performance."
Sep 26, 2026
CEO, Cybersecurity Company
Anonymous
Information technology
New York City, New York
51-200 Employees
Online Review
First Media provides performance marketing and creative production services for a cybersecurity company. The team manages media buying and ads across platforms such as Meta, TikTok, Snapchat, and YouTube.
First Media has helped the client reach incremental audiences and achieve efficient ROI through integrated creative and media buying. The team delivers on time, meets the client's needs, and communicates via in-person and virtual meetings, email, and phone calls.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of a cybersecurity company.
Describe what your company does in a single sentence.
Cyber Security Company
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire First Media to accomplish?
How many teammates from First Media were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We used First Media for the following initiatives; Performance marketing, paid social advertising, customer acquisition, subscriber acquisition, DTC marketing, performance creative, creative production, media buying, cross-platform campaigns, Meta advertising, TikTok advertising, Snapchat campaigns, YouTube advertising, agreed-CPA model, CPA-based partnership.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
In-house creative production, owned social channels, So Yummy, Blossom, incremental audiences the brand could not reach on its own, integrated creative and media buying in a very efficient ROI and all of this through a single team managing creative and media.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Everything was delivered on time and met our needs
What was your primary form of communication with First Media?
In-Person Meeting
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
What stood out most was how completely they own their performance. Most agencies bill for their time and hope the results follow. This team works on an agreed-CPA model, so they only win when we acquire customers at the cost we signed off on. That CPA-based partnership kept everyone focused on outcomes, not activity. They're also strong at both creative and media, which is rare. Their performance creative and in-house creative production are built for paid social from the start: fast, native to each platform, and constantly tested. On the media buying side, they run cross-platform campaigns across Meta, TikTok, Snapchat and YouTube, and they move budget quickly to whatever is driving customer and subscriber acquisition. They clearly know DTC marketing. They understand unit economics, not just clicks and impressions, and they treat our acquisition targets as their own.
Are there any areas for improvement or something First Media could have done differently?
No
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Video Production Services for Creative Agency
Corporate PhotographyVideo Production
Branded Video Production
Confidential
Sep. 2024 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The people are great."
Sep 11, 2026
Creative, Creative Agency
Anonymous
Verified
Advertising & marketing
New York, United States
10,001+ Employees
Online Review
Verified
First Media provides video production services for a creative agency. The team has produced bespoke brand content for social media videos and photography for use on owned media platforms.
First Media's work has increased the client's impressions and sales. The team is very timely and communicative, using email and messaging apps as tools. They've also worked on-site with the client, providing excellent services. First Media's talent and creativity have been outstanding.
BACKGROUND
Introduce your business and what you do there.
I’m a creative at a global creative agency offering integrated brand, customer experience, and commerce solutions. We leverage data and technology to help clients grow.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with First Media?
We needed help creating video content.
SOLUTION
What was the scope of their involvement?
We’ve worked with the So Yummy division of First Media on numerous programs across various brands like Coca-Cola, Sprite, Minute Maid, Gold Peak, and Simply. They’ve created bespoke brand content for social media videos. They’ve also done photography for use on owned media platforms.
What is the team composition?
Aerin and Josh have been our main points of contact, but we have worked with many members of their creative team.
How did you come to work with First Media?
We found them through a referral. Their pricing fit our budget.
What is the status of this engagement?
We started working with them in late 2024, and our engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We’ve seen an increase in impressions and sales.
How did First Media perform from a project management standpoint?
They’re very timely and communicative. We primarily communicate via email and messaging apps, but have worked on-site with them. The service has been incredible.
What did you find most impressive about them?
The people are great. They have a very talented and creative team that strives to execute the vision we have.
Are there any areas they could improve?
No, there aren’t any.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
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6 Reviews
Premier Verified means Clutch independently confirmed First Media is a legally registered business, has had its financial risk status checked (Creditsafe: Moderate Risk), and is backed by 3 verified client reviews averaging 4.9 stars.
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