Firelight Creative Co

BACKGROUND

Please describe your company and position.

I am the Owner and Financial Planner of Steady Ground Fiduciary

Describe what your company does in a single sentence.

Giving every dollar a job. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Firelight Creative Co to accomplish?

• Build a specific tone and messaging for a fiduciary that clients can readily trust.
• Give Beth one consistent set of materials for referral conversations. The website, brochure, and photography needed to look and sound like the same firm, so a referred prospect sees the same Steady Ground everywhere they land.
• Build organic search visibility in the Treasure Valley. Steady Ground needed to be findable by people searching for fee-only financial advice in Boise and Meridian, not only by prospects who already knew Beth's name.
• Keep everything compliant without slowing the work down. As a Registered Investment Adviser, every published page and printed piece had to clear compliance review before going live.

SOLUTION

How did you find Firelight Creative Co?

Online Search

Why did you select Firelight Creative Co over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Firelight Creative Co were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I came to Ben completely overwhelmed with the need to rebrand. The very thought of new fonts, logos, website, etc. was just beyond me. Ben did it all - he took the vision I had and brought it to life. He went WAY beyond what he was paid for - making pivots as needed. He was kind, attentive, responsive, and brought a calm, listening ear to the process. He did everything in less than 30 days: a VERY refined website, logo, colors, email set ups, signature lines, headshots, editing, documents design, brochures, business cards, an entire book design (and launch), video work, and was on top of it with so many plates in the air!! He took a personal brand and turned it into a gorgeous business in an incredibly short amount of time. 10000% recommend. I will never use anyone else again.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Steady Ground now surfaces in organic search for fiduciary and fee-only advisory terms in the Boise and Meridian market, competing against far larger commission-based firms.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered above and beyond - VERY responsive, detailed and proactive. 

What was your primary form of communication with Firelight Creative Co?

In-Person Meeting

What did you find most impressive or unique about this company?

Firelight Creative Co's strategic messaging, the scope of abilities, and a truly caring heart stood out.

Are there any areas for improvement or something Firelight Creative Co could have done differently?

No!