Fingerprints Creative

BACKGROUND

Introduce your business and what you do there.

I’m the AVP of brand and strategic communications at Enago, a business services company. We provide innovative publishing solutions and services for authors and academic publishers, helping them connect with stakeholders across multiple countries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fingerprints Creative?

We wanted to evolve our brand to effectively reflect what it stood for today and serve us into the future. We also wanted a brand that worked across multiple cultures and geographies where we were present - a rather challenging ask of Fingerprints.

SOLUTION

What was the scope of their involvement?

We collaborated with Fingerprints Creative on our rebranding project. It was a collaborative project from the beginning, with Karan and his team taking over after I built my brief and initial research. They asked me difficult questions, handled brand discovery, rebrand positioning, logo redesign, and produced a full, extensive creative brand kit. This included website design direction, font sets, color systems, logo systems, sub-brand logos, collateral, layouts, slide templates, backgrounds, and patterns.

What is the team composition?

We worked with 2 teammates from Fingerprints Creative.

How did you come to work with Fingerprints Creative?

I knew them from an earlier project. We chose them over other options because they had high ratings, were a great culture fit, delivered great value for the cost, and their values aligned with mine.

What is the status of this engagement?

This project was executed from March to June 2026 and is now complete.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had regular reviews and worked towards launching the rebrand at a trade event. Fingerprints met the timelines and deliverables required. We received excellent feedback from the publishing community. Senior-level leaders at publishers were impressed with the new branding, video and collateral. We were the talk of the town at the trade event! Our internal stakeholders and employees were also excited about it. We saw an improvement in our social media engagement and our brand recognition. Our customers appreciated the message, simplicity, and beauty of the rebrand. O

How did Fingerprints Creative perform from a project management standpoint?

Fingerprints Creative's project management was excellent. They were flexible, professional, on time, and collaborative. We communicated via virtual meetings, emails, and WhatsApp.

What did you find most impressive about them?

Fingerprints Creative brought a unique blend of strategic thinking and creative delivery - this is rare to find with branding agencies.

Are there any areas they could improve?

There's nothing they could have done better or differently.