That Film Company

BACKGROUND

Please describe your company and your position there.

As the Marketing Manager, I am responsible for developing and executing marketing strategies to increase brand awareness, drive sales, and build customer loyalty. This includes overseeing all advertising, public relations, and promotional efforts, as well as managing the restaurant's social media presence and email marketing campaigns.

I work closely with the management team to understand their vision for the restaurant and ensure that all marketing initiatives align with and support their goals. My ultimate goal is to create a seamless and impactful customer experience that enhances the restaurant's reputation and supports its growth.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire That Film Company, and what were your goals?

We had hired That Film Company to produce a branding video for us as well as a series of short films for social media purposes.

SOLUTION

How did you select this vendor?

We were referred to them by another vendor and having seen their previous work, we felt they were a good fit for what we were looking for.

Describe the scope of their work in detail, including any steps and the final deliverables.

First, That Film Company conducted a thorough research and analysis of our restaurant, including the menu, interior design, and customer demographics. This research helped them understand the key elements that make our restaurant unique and what aspects to focus on in the video.

Next, That Film Company planned and executed a series of on-location shoots, capturing footage of our restaurant in action. They utilized a combination of stationary shots and movement to capture the energy and atmosphere of our restaurant. The shots were carefully planned to highlight specific aspects of our restaurant, such as the open kitchen, the bar, and the dining room.

Once the footage was captured, That Film Company went through an extensive post-production process. This involved editing the footage, adding special effects, and incorporating music and sound design to create an engaging and visually-compelling video. They also added text overlays and call-to-action elements to help convey the message we wanted to communicate about our restaurant.

Finally, they delivered the final video, along with promotional materials such as social media graphics and advertisements. The video was optimized for online viewing and was made available on our restaurant's website and social media channels. In summary, That Film Company provided a comprehensive video solution for our restaurant business.

The final deliverables included a high-quality, engaging video showcasing the essence of our restaurant and promotional materials to support its distribution and reach.

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with their production mananger and a small team of their videographers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The videos helped us to grow our business by introducing new customers to what we offer, and has furthered our online engagement on social media.

Describe their project management style, including communication tools and timeliness.

We mainly communicated over email and phone, and they provided us almost daily updates on the status of the project which gave us a better timeline and any adjustments we needed to make on our end.

What did you find most impressive or unique about this company?

I was impressed by how detailed they were, and how much dedication they put into learning about our business and how to better utilize our current materials and create new ones.

Are there any areas for improvement or something they could have done differently?

None, they were completely amazing to work with and cannot recommend them enough.