Fatboy Studios

Fatboy Studios is an AI Marketing Studio and AI Innovation Studio. Founded by Kyle du Randt, a multi-startup operator with CMO-level experience across fintech, SaaS, gaming, and consumer.

13 services across the full stack:

GEO and AIEO: get your brand cited by ChatGPT, Claude, Perplexity, and Google AI Overviews. Your buyers ask AI before they Google anything. If you are not cited, you do not exist.

Paid media on Google, Meta, and TikTok with weekly audits and weekly reallocation. Budget follows data, not a plan written six weeks ago.

AI content production across 7 engines. UGC, photography, video, illustration, infographics, and people content. All brand-matched. Delivered every week.

Custom automation pipelines. Self-hosted. Built around your logic. Blog pipelines, lead pipelines, competitor monitoring, citation tracking, and reporting all run without touching them.

Brand identity system in four weeks. Logo suite, colour system, type, voice, and a Figma library. Ongoing AI design production covers ad creative, social, and illustrations.

Programmatic SEO. One template, one data pipeline, thousands of ranked pages.

Full-stack development from idea to production. Next.js, Supabase, Vercel. Daily deploys. The code is yours on handover.

Ops audit in 5 days. P0/P1/P2 severity, revenue impact estimated, fix included.

What it looks like in practice:

ApeFX went from a bullet-point brief to a live AI platform in 10 months. New domain, zero authority, zero ad spend. ChatGPT was the number one traffic source by Day 3. 48% of AI-referred visitors converted to waitlist signups in week one.

Max 10 clients. Founder-direct. Retainers from $3,500 a month.