Contact Farvero
Get a custom proposalTurning paid ads into profitable growth.
Your ads are running. But can you say, with confidence, what every euro actually earns?
Farvero is a founder-led performance marketing consultancy for consumer businesses: eCommerce, marketplaces, apps and services. We turn paid advertising into profit, and fix the tracking underneath so the numbers finally match reality.
Most agencies stop at the campaign. We go a layer deeper, into the data where budget quietly leaks, because you cannot scale what you cannot measure.
How we work:
- Measurement first. GA4, GTM, server-side tracking and CRM, wired so every conversion is captured. Built in your accounts, so it stays yours.
- Paid media that pays. Google, Meta, TikTok and Microsoft, optimized for revenue and real leads, not vanity metrics.
- Live reporting. Real-time dashboards and full data ownership. No black boxes, no vendor lock-in.
- Senior and hands-on. You work directly with the people doing the work, never a rotating cast of juniors.
The receipts: ROAS +34% and CPA −80% on a new channel at GetYourGuide, and an ML bidding system that cut cost 54% and lifted ROAS 81%.
Built by an operator who ran multi-million-euro budgets in-house before founding Farvero.
Remote-first from Barcelona, working with consumer brands across Europe. We take on a small number of clients at a time, from 5.000€/mo in media.
If that is you, let's talk.
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Min project size
$5,000+
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Hourly rate
$100 - $149 / hr
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Employees
2 - 9
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Locations
Barcelona, Spain
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Year founded
Founded 2026
1 Locations
- Barcelona , Spain
Service Lines
- Performance Marketing
- 70%
No Focus Areas have been added yet…
Industries
- Consumer products & services
- 50%
- Hospitality & leisure
- 25%
- eCommerce
- 25%
Clients
- Small Business (<$10M)
- 60%
- Midmarket ($10M - $1B)
- 40%
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Our Story
Farvero is a founder-led performance marketing studio for consumer brands, including e-commerce, marketplaces, apps, and services.
We transform paid ads into profit and optimize tracking to ensure every euro is accounted for. We delve deeper into the data to identify where budget leaks occur because you cannot scale what you cannot measure.
Our team was built by an operator who managed multi-million-euro budgets at GetYourGuide and Glovo. Everything we build is yours: accounts and dashboards.
Meet the Team
Ilja ZonovFounder
Nine years in performance marketing: four at GetYourGuide in Berlin running multi-million-euro budgets, then Glovo, before founding Farvero. I build the paid media and the tracking underneath it, so the numbers match reality.
What Sets Us Apart
Clean tracking before you scale
First, we fix the tracking under your ads: We connect GA4, GTM, server-side, and CRM so that every conversion is captured and the numbers reflect reality. Most agencies only optimize campaigns. We start a layer deeper because you can't scale what you can't measure.Profit, not vanity metrics
We optimize paid media for revenue and real leads, not impressions or first-click ROAS. With value-based bidding integrated into your CRM, the algorithm learns to prioritize profit over clicks. On a new channel at GetYourGuide that meant ROAS +34% on 21% less spend.You own everything we build
From day one, the accounts, tracking setup, and dashboards are yours and built in your name, not ours. No black boxes, no vendor lock-in, no reports you cannot verify. If we ever part ways, nothing will be held hostage, and nothing will break. That is the whole point.Locations (1)
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