F20

BACKGROUND

Please describe your company and position.

I am the CEO of Turazo

Describe what your company does in a single sentence.

Turazo is a SaaS platform that helps Talent Acquisition teams recruit through 1:1 conversations with real employees.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire F20 to accomplish?

• Create new strategy around messaging, positioning, and brand narrative
• Drive top of funnel lead generation through organic content marketing on Linkedin
• Create collateral to enable partnerships and sales funnel effectiveness

SOLUTION

How did you find F20?

Met at a meetup in SF

Why did you select F20 over others?

• Close to my geographic location
• Company values aligned
• Other

How many teammates from F20 were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Objective: 

Bring in a fractional CMO to refine our messaging, tell our story on LinkedIn, gather customer insights, and build sales/partner collateral to improve brand alignment and sales funnel performance.

Responsibilities & deliverables: 

1. Messaging overhaul: Develop V2 messaging that resonates with customer needs and pain points, ensuring consistency across all platforms
2. Linkedin strategy: Create a compelling brand story for LinkedIn. Build executive thought leadership and increasing engagement
3. Customer insights: Conduct customer interviews to refine messaging and ensure alignment with their worldview
4. Enablement collateral: Develop sales and partner materials (pitch decks, brochures) aligned with updated messaging
5. Sales funnel support: Provide content and messaging that enables each stage of the sales funnel

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• $385k in new sales pipeline
• 15,800 Linkedin members reached and 51,000 impressions over 90 days
• Multiple customers revealed previously-opaque pricing insights
• Feedback on our website after F20's overhaul: "I finally understand what Turazo does. This is so cool!"

Describe their project management. Did they deliver items on time? How did they respond to your needs?

F20 is awesome to work with. We're a startup, and things change fast. Working with F20 helped us accelerate the pace of our learnings. They helped turn customer learnings into clear messaging, ultimately helping us fill the top of the sales funnel. They are extremely responsive to new insights and continually work with us to update strategy & collateral.

What was your primary form of communication with F20?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Unlike a lot of marketing proposals, they came on without a "marketing prescription". Instead, they took a deep inventory of our strengths (and customers) before building a strategy and proposing about how to invest resources.

That requires a lot of dedication, clever thinking, and continual updates. I feel like F20 amplifies our strengths, helping us win new sales and forge close customer relationsips. That's a really powerful force to have on our team.

Are there any areas for improvement or something F20 could have done differently?

No. Isaac is very thorough without being slow, and makes clear recommendations we can act on immediately.