ExpandX

BACKGROUND

Please describe your company and your position there.

I am Director at Firma Eins Enterprises GmbH. Munich based company with subsidiaries across other EU member sates running business operations in the fields of accounting, finance and business services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ExpandX Marketing & Web, and what were your goals?

We needed a new website, brand identity and digital marketing services for one of our new subsidiary business operations.

SOLUTION

How did you select this vendor and what were the deciding factors?

They appeared with quite good rating and customer reviews on the internet and in this platform particularly. We also liked their projects portfolio a lot as it quite matched what we were looking for. The communication was smooth and they immediately grasped our needs and level or professionalism required, which made them stand out against other companies we also contacted.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We first work on the branding aspects of the new website which already had some foundations based on other similar projects we had in other EU countries. Once work was completed we moved on the website development services. We were given a very precise overview of the steps, status quo updates, timelines, and deliverable.

All timelines were met and the team that got engages in the work was extremely communicative and throughout in their explanations on what, why and how we process the tasks. We felt we are in secure hands. The projects had delivery cycles. After each cycle we submitted our review and comments. After re-work was processed we moved on until we got the final results set.

Once the website was completed we also moved into video marketing serves that we have to say are absolutely great! We are fascinated by the approach, creativity, professionalism, and quality of the team. We look forward to working with ExpandX in other projects of ours too!

How many people from the vendor's team worked with you, and what were their positions?

Mainly communication was with a project manager, Ellie, that handled all processes, details and coordination among us and other team members but we also got in direct communication with design team, web development team, IT, and also video marketing team. They all work in perfect synergy. We are very satisfied.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The website we got converts absolutely great all the visitors we gradually attracted via all the marketing activities processed after the launch. This was the most important for us. In general the website followed all the crucial factors that the team advised on in terms of design, front-end, back-end, CMS, technical details, UX,UI and others we were not the experts on.

Same applies to the video ads created with the first pack of this services order. They convert really well when put in the ads environment and our marketing mix. Lead gen is super important for us so we are satisfied we managed to tune in the right process of attracting those with the right web assets (website, branding and video ads).

Describe their project management style, including communication tools and timeliness.

Communication was mainly via email, and when needed via Zoom. Also rarely by telephone. It was very well planned, organized and smooth. Also effective which was great.

What did you find most impressive or unique about this company?

The level of professionalism, organization and quality work delivered. Its a rare commodity nowadays.

Are there any areas for improvement or something they could have done differently?

None I can think of

BACKGROUND

Please describe your company and your position there.

My company manufactures and sells clothing for women online

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ExpandX Marketing & Web, and what were your goals?

1. To develop a master marketing strategy
2. To build a company e-commerce website
3. To create digital designs of my clothing range and upload onto the website

SOLUTION

How did you select this vendor and what were the deciding factors?

• I selected this vendor from an online list of best digital marketing companies of 2020.
• I had discussions with 6 companies on the list.
• ExpandX convinced me to hire them because they understood the problems I had been trying to solve and gave me viable solutions to the problems. ExpandX offered me a cost effective solution compared to other companies. The timeframes offered by ExpandX were more appealing than those offered by other companies.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we went through the company's goals and business model. ExpandX then advised me on how they could add value to the company operations, based on our business model. They understood what we needed to achieve and we agreed on the goals of the marketing strategy. ExpandX then carried out an audit of our social media and online assets. They developed the master marketing strategy, including pricing and other aspects. They then developed the e-commerce website as a vehicle for the marketing strategy and finally, to save time in sample production, they advised that they could develop digital designs of my products to aid in pre-sales marketing. This has helped me to save a lot of money and time.

How many resources from the vendor's team worked with you, and what were their positions?

1. The CEO: To establish the company's needs and advise on best way forward. And to coordinate the marketing strategy development
2. The administrator: To coordinate my requests with different teams and to manage finance matters
3. The website development head: To discuss in-depth website development requirements and lead his team to implementation
4. The digital design team head: To lead his team in digitising the company's fashion line

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

1. The marketing strategy was delivered in the agreed timeframes and exceeded expectations
2. The website was developed in time, at very good quality and very cost effectively compared to other providers that I talked to.
3. The digital designs were developed in time and very cost effectively. The team was resourceful even when I did not give them adequate information, they worked with the little information I gave to make a great product.

How effective was the workflow between your team and theirs?

The work flow was mainly over email. The team communicates frequently and gives regular updates of the project status. We also had zoom calls when they were required.

What did you find most impressive or unique about this company?

The company is superb at finding innovative cost-effective solutions for clients. The company values customer loyalty by offering some bonuses.

Are there any areas for improvement or something they could have done differently?

The company exceeded my expectations by far. No areas for improvement.

BACKGROUND

Introduce your business and what you do there.

General Manager at COMPUTER 2000 Bulgaria – the leading Cybersecurity distributor in SEE region. We are on the market since 1995 and we have always marked an annual growth and market expansion.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with the ExpandX Marketing & Web?

New Corporate Website Development, IT Admin, Web design, Video Marketing Services and Video Ads, Digital Ads/Campaigns in Facebook, LinkedIn and Google, Corporate PR services, Event Management and Marketing Support for InfoSec Conference 2020 and 2021, Copywriting/Blog Management, General Marketing Consulting for the leading Cybersecurity distributor in SEE region.

SOLUTION

What was the scope of their involvement?

As specified, we initially needed a company to grasp and understand the project brief we had for our new corporate website. This was very specific as we work with leading world-wide Cybersecurity vendors. ExpandX team took quite a detailed initial approach toward the Web Dev project, starting with Design, IT architecture, UX/UI, and other details.

The project management and the regular status quo updates were a great ease of communication. With their help, everything turned from a vision into reality. We now work with clients from more than 10 countries and the new website we have deliver great results for us.

All the other services executed by ExpandX were also delivered in the same professional pattern and style - Video Marketing Services and Video Ads, Digital Ads/Campaigns in Facebook, LinkedIn and Google, Corporate PR services, Event Management and Marketing Support for InfoSec Conference 2020 and 2021, Copywriting/Blog Management, E-mail marketing.

What is the team composition?

For the last two years we basically managed to work with almost all departments of ExpandX. Each team has a team lead and there is a Project Manager on top of all of them. E-mail communication is great. We worked with the Web Dev team, Design team, Marketing Team, Digital Ads Team, Copywriting Team, and Video Marketing Team.

How did you come to work with ExpandX Marketing & Web?

After substantial market research of several months, followed by meetings in our HQ offices, we have chosen to work with ExpandX starting with a services contract for our new corporate website (https://computer2000.bg/).

We were very happy to see great progress with this service in all possible means – expertise by the web dev team, communication, project management, consulting, attention to details, design, creativity, IT support, etc. The project was successfully completed but we started working with ExpandX on other service lines as well.

Described above. We now work with them for more than two years and our services agreement is currently ongoing with other marketing, web and IT services.

How much have you invested with them?

Approx up to $49,000 (all time)

What is the status of this engagement?

Active

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

All the work was done on time and at top professional level. All minor tasks and major projects we worked on. Everything was completed in detail, after each phase there was feedback and status quo update. The new website we have is performing really well – minimalistic, fast, easy to navigate and use, engaging.

The promo videos and video ads we have received from ExpandX are indeed of a great quality too. The digital ads (all the campaigns we have run with the team) have proven to form amazing KPIs. We actually got the leads we needed out of the complex strategies built. It takes time but the team of ExpandX know how to approach sophisticated project with long-term goals.

For all the time we work together with ExpandX we were always carefully consulted with useful practices, examples and arguments that definitely help us get better decisions and have a positive impact on the business.

How did the vendor perform from a project management standpoint?

Outstanding! As mentioned our communication was clear, fast and time-efficient. We managed to have a cooperative manner on all issues and details of all the projects we worked on and keep working on.

What did you find most impressive about them?

Their vast expertise, professionalism, communication, flexibility, and understanding of our vision are impressive. They know how to put it all in practice. Temelko, the CEO adds great value in the management, the execution and the expertise of the agency. Excellent team and great synergy between them all.

Are there any areas they could improve?

None

BACKGROUND

Please describe your company and your position there.

Founder & CEO StartUp Advisory.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ExpandX Marketing & Web?

Website Development, IT Admin, Web design, Logo and Branding concept creation, and key visuals, Copywriting, Marketing Consulting for a Management Consulting Company.

SOLUTION

How did you select this vendor and what were the deciding factors?

After long market research for eight months, I found the most suitable partner for the implementation of my project. From the very first conversation, I realized that their expertise and vision of the work is exactly what I am looking for. They made this process very easy and effective for me.

Describe the project in detail and walk through their service package.

This ambitious startup needed people who understand what they are doing. We were able to implement all the project parameters together, taking care of Website Development, IT Admin, Web design, Logo and Branding concept creation, and key visuals, Copywriting, Marketing Consulting for a Management Consulting Company. With their help, everything turned from a vision into reality.

How many resources from the vendor's team worked with you, and what were their positions?

The whole team was in constant contact with me during the project. From the smallest details to the last moment of the project, they were always ready for my questions. The team took care of all the details of the project and exceeded my expectations of implementation.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

All the work was done on time. Everything was completed in detail, after each phase there was feedback. All this time, I was consulted with useful practices that would have a positive impact on the brand in the future.

How effective was the workflow between your team and theirs?

Our communication was clear, fast and timely. We managed to have a cooperative manner on all issues and details of the project.

What did you find most impressive or unique about this company?

Their flexibility and full understanding of my idea and vision were outstanding. Excellent communication.

Are there any areas for improvement or something they could have done differently?

They know what they are doing, and their development achieves results.

BACKGROUND

Please describe your company and your position there.

I am the CEO of ArnoldCode Academy. Driving the way of online education to the next level. I do this by weaving complex coding topics, like learning a programming language into a humorous and thrilling adventure. Instead of taking a list of topics and teaching it, my courses bring a story, references to well-known games, movies and series, and create fun and emotion.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ExpandX Marketing & Web, and what were your goals?

I hired ExpandX to review my current online marketing strategy. The CEO, Temelko D., took more time than initially scheduled to consult me on many levels since I was using the wrong techniques. I then got an entire brand identity, a website, and a marketing strategy to reach my company goals.

SOLUTION

How did you select this vendor?

I searched online for marketing agencies to schedule an appointment for reviewing my ideas for marketing. After going through several review pages, I found ExpandX, and this one was the only agency with credible interviews on YouTube.

Describe the scope of their work in detail, including any steps and the final deliverables.

They interviewed me about my current company situation, what makes my approach so different and how I want to be seen. After answering many questions and providing material to work with, they created a brand identity and suggested many logos, which I picked the best.

The next step was to discuss what pages are suitable for my brand and how to put it into the right perspective. The website was then built successively, and I got involved in many review rounds, so I could influence the direction the design will go.

The final delivery is a multi-paged website with extra pages that truly value my brand. I am satisfied with the extra effort ExpandX has invested in satisfying my needs.

How many people from the vendor's team worked with you, and what were their positions?

The CEO, Temelko D., corresponded with me. The leader of the Web Development Team Atanas and Ellie from the Digital Marketing Team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We haven't set up any measurement tools, and once the marketing campaign is ready, I am sure the sales will increase because of the skilled work about the brand identity and exaggerating my USPs.

Describe their project management style, including communication tools and timeliness.

We had several meetings every time they achieved a new milestone. We didn't set up weekly appointments because the outcome was obvious, and the project wasn't such big to incrementally involve feedback on a scheduled basis.

Instead, I got informed via email about every change, and they waited for my feedback before going on. They took my criticism and concerns seriously and enhanced the product every time.

What did you find most impressive or unique about this company?

I am impressed with their commitment to really make me happy by giving me the best product they can deliver. Immediately fixes after I've emailed, and 2 hours later, it has been fixed.

The way Temelko D. explains strategies and proving them with his experience and other customers' success stories. He could have said: "Trust us, we do this!" Instead, he took overtime and explained to me exactly why and how they apply certain strategies. I feel in safe hands.

Are there any areas for improvement or something they could have done differently?

There was nothing, they've could have done better.

BACKGROUND

Please describe your company and your position there.

I am the Managing Director of AV Apartments Development Inc. A company operating in the Real Estate and Holiday Lettings industry. We run investment projects in various locations around the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ExpandX Marketing & Web, and what were your goals?

We needed a new website, web and graphic design and digital marketing services for a new investment project of ours related to the holiday lettings and real estate.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched the web, we found them via Clutch, we checked the reviews, did a more thorough research on the company and send them an inquiry. Then we were nicely surprised with the initial approach, the briefs and info we covered for our needs, business and marketing.

We were sent two separate questionnaires to fill in which gave us more context of what exactly we need, how to plan it and execute it. All this along with the very good communication we established with them was a definite decision factor.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We started with the website. This was the first project. Later on once this was completed we moved on the the promotion of the business which covered the design and the digital marketing services which both were packed in project no.2. Both projects had been lead by a project manager and a team working on them. Planing was excellent. Reporting, updates, suggestions, coordination.

We were given few key deliverables for the website at the beginning based on the info we gathered via the brief and focus meetings. Once we decided the direction the work process was very smooth and effective. We used project management tools to coordinate everything. Same was the approach used in the other project related to design and digital marketing services which we initiated once we completed the website.

How many resources from the vendor's team worked with you, and what were their positions?

We had two project managers assigned - one for each of the projects - website development and digital marketing. They respectful managed a team for each of those - web developers, designers, marketing specialists, content and creative experts, UX/UI specialists, etc. The whole process was also managed by the CEO. I think this management process helps a lot for the success of the project delivery. Both for the clients and the vendor.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The website we got is great and our clients love it. It is fast, modern, minimalist, easy to navigate and browse, have great design and content structure. We see that our clients are using it properly and stay on it more than the usual time set for that. It is also very easy for us to run it from the back end, do updates, change info when and where needed. We are quite happy with the results.

As per the digital marketing services I can say that the same standard of work and professional approach was set for this side of the project too. The team has designed very well-thought creatives, copy and delivered a year-round strategy, separated in yearly quarters each of three months periods. Estimations on reach, KPIs and goals was set.

The technical setting of the communication platforms we agreed to advertise on was delivered with extremely great know-how by ExpandX. Results which we measure at the end by number of leads generated started increasing gradually month by month and continue in that direction now.

How effective was the workflow between your team and theirs?

Excellent. As mentioned above.

What did you find most impressive or unique about this company?

The project management, the communication on one side and the professionalism, creativity and expertise on the other. Those combined together allow us to have great overall results.

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Please describe your company and your position there.

I am a Brand & Marketing Manager at K-express Ltd, the company that operates the brands RepEat, RepEat Home Daily and K-express.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ExpandX Marketing & Web, and what were your goals?

We hired ExpandX Marketing & Web, for the assignments of building first one of our websites operating under the RepEat brand and then for the subsidiary: RepEat Home Daily. The goals were to have digital exposure and take market share in the industry we operating in.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were introduced to ExpandX via another company we have worked with before. Deciding factors are related to the strategy meetings we had in advance when we submitted the brief and also the additional consulting we have worked on prior starting the services execution. The team was very professional at all steps – prior and during the project execution.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We approached them initially with the task of building a website for our main brand – RepEat. We were consulted and presented everything top – to bottom, as we had some specific and custom requests for this project – we were assured how those will be build and what the timeline for those will be.

Once we successfully completed project No.1 with the first website we have also initiated a 2nd one. We have also worked with their copywriters from the USA who delivered engaging and creative texts for our main website.

How many people from the vendor's team worked with you, and what were their positions?

Web development team, designers team and a project lead. The communication and work processes were smooth and all requests we had were delivered accordingly.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have two smoothly operating, modern, engaging, responsive, easy to manage and beautiful websites. That is our digital business card we are very happy with. The best part is that we can easily update and upgrade them.

Describe their project management style, including communication tools and timeliness.

Timelines were properly set before they begun work on the projects. We constantly received updates on the work progress. Cooperation was great and the project lead managed and coordinated everything. Communication was mainly via e-mail and when needed via phone/virtual meetings. Main strategy meeting at the beginning was with all stakeholders at our main office building.

What did you find most impressive or unique about this company?

They possess resources and capacity to deliver professionally on the services they specialize in. We felt we are in the hands of professionals who know where we are going and how we going to get there. This is extremely important and allows better planning and business growth.

Are there any areas for improvement or something they could have done differently?

No. All is good!

BACKGROUND

Please describe your company and your position there.

I am the owner of a B2C e-commerce shop that provides smart devices.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ExpandX Marketing & Web, and what were your goals?

We urgently needed to be visible online via our own website. ExpandX helped us quickly do that in a very professional way. Basically we asked them for: - E-commerce website development and full customization - Marketing and Sales strategy - Business strategy for market entry

SOLUTION

How did you select ExpandX Marketing & Web and what were the deciding factors?

I was referred to them by a friend of mine again in the same industry who was also very pleased from the work with ExpandX.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The agenda I put for them was: - E-commerce website development and full customization - Marketing and Sales strategy - Business strategy for market entry All those bullet points were fulfilled in timely manner. The team of ExpandX put a lot of effort for the small amount of time we had in front of us.

How many people from the vendor's team worked with you, and what were their positions?

Temelko Dechev - CEO Atanas - IT Team lead

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

- Online e-commerce shop -> End to end prepared by their team for about a week in total after our discovery call + some corrections. - Market entry & Business strategy consultation -> It was well prepared by Temelko via individual online meetings where we targeted specific pain points and unique selling points ahead.

Describe their project management style, including communication tools and timelines.

The collaboration with the team of ExpandX was smooth throughout the whole process. Temelko (the CEO) is fully available for any additional discussions. The whole process was exactly as initially presented on his agenda. The timelines were kept as promised.

What did you find most impressive or unique about this company?

Their impressive personal touch is beyond what I am expecting in the workflow. It felt more like boutique experience for me than just to be the next regular client for them. I will definitely approach them again for any future projects!!

Are there any areas for improvement?

I did not observe any negative aspects to be honest. Keep up the good work!

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and one of the three co-founders of Innov8. I and my schoolmates followed through on the idea for this company after I got my PhD in a university in Switzerland. We’re in the automotive industry and provide niche-orientated services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ExpandX Marketing & Web?

We were dormant for a year and a half, but because of the COVID-19 situation, we’ve had more time to push our ideas forward. We’ve decided to look for a marketing and web development company that could also offer consulting services, and that’s how we ended up working with ExpandX.

SOLUTION

What was the scope of their involvement?

We are innovating microchips that help optimize data reception for all the verticals and horizontals of car manufacturers. If stakeholders want to improve the quality of the brake system, for example, they could use our IoT solution to transmit data from the vehicle computer to a central point. Since we’re only in the research and development phase, we are working to get more investors and gain wider brand awareness.

After an initial marketing consultation with ExpandX, they sent us a proposal and we started working on the development of our website, which is still ongoing. To further establish our digital presence, we’ve also created social media pages on Twitter, LinkedIn, and Facebook. 

Their team has helped define our company’s complex mission, products, and services, and produced a video presentation that encapsulates all of these, which we use as part of our digital strategy.

We’ve since moved on to contacting potential investors and collaborators who could join our initiative and help grow our idea. We’ve also reached out to prospective clients in Germany, Bavaria, Austria, and Switzerland. 

This particular project is set for six months. At the end of July 2021, we will be revising our strategy based on how the website, social media pages, and overall digital marketing are performing.

What is the team composition?

The owner of ExpandX is my key contact. I also communicate with the project manager on a day-to-day basis, but I believe there are more people involved who cover web development and the technical aspects of our digital marketing campaigns. 

How did you come to work with ExpandX Marketing & Web?

At the beginning of 2021, we were looking for service providers within Switzerland but found them super expensive. We searched for other agencies in Germany, and a friend of mine recommended ExpandX. 

We approached the team with questions about how we could take on our marketing in terms of building the website, managing social media pages, and PR. I was a bit skeptical at first since I only knew them through a personal reference, but after that consultation, ExpandX presented a professional offer that made us decide to work with them.

How much have you invested with them?

Our current contract costs between $50,000–$200,000. This covers the one-off web development project as well as the monthly consultation and implementation services that we receive from them.

What is the status of this engagement?

We’ve been working with ExpandX for four months now. We started working with them in January 2021 and will continue to engage their services until July 2021, depending on our marketing needs.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our campaigns are still due to launch, so we don’t know yet how ExpandX’s efforts will reflect on our goals. All of our measures for success are quite subjective at the moment, but we’ve become active in the digital world, and everyone whom I’ve shown our website to has given positive feedback. Lately, we’ve also been receiving a lot of attention and interest on LinkedIn because of our posts. This, to me, is an indication that we are definitely doing the right thing. 

How did ExpandX Marketing & Web perform from a project management standpoint?

The owner of ExpadX is always there to answer any questions I might have. The team communicates superbly and gives me advice day after day. 

They push back on our ideas instead of just jumping into everything that we ask of them. I’ve found value in their suggestions when it comes to design, structure, value proposition, and how we could approach potential collaborators.

What did you find most impressive about them?

If we had gone with an agency in Switzerland, we would’ve been paying ten times the amount for far less collaboration. ExpandX, however, has been delivering world-class service for the past four months.

Are there any areas they could improve?

There’s nothing I can think of at the moment.

Do you have any advice for potential customers?

You definitely need to know what you want not just in the short-term but in the long term as well. Establish concrete goals, like how you want to be positioned in the market within a one-year time frame, or how you want to be recognized by competitors, clients, and partners. 

ExpandX will surely provide you with a strategy and a valuable digital presence, but you will find more success if you go into a project knowing what results you want to achieve. The more you give them, the more they can give back. 

BACKGROUND

Please describe your company and your position there.

We’re a distributor in the retail industry, selling eyewear products in shopping malls in countries CEE region. I’m the Marketing Director of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ExpandX Marketing & Web, and what were your goals?

We needed a fresh and more innovative approach in our overall marketing strategy = we needed to get people to visit our shops in the shopping malls where we sell our products, educate them about what USPs we offer, and engage with them in an effective way both online and offline. We needed a complex sales, lead gen, and marketing approach towards all that and also an improvement in our sales and marketing funnels - visuals, creative, offers, sales. We also needed optimization of our e-commerce tools on our website and more automation.

SOLUTION

How did you select ExpandX Marketing & Web and what were the deciding factors?

We have researched companies to contact and have shortlisted ExpandX. We have been surprised by the level of expertise and professionalism in the initial communication. We were very pleased with the strategy proposed and the offer and once we discussed the details were sure to start working with them. They have a team covering all aspects of web, digital and sales - everything our businesses needed in order to do the fresh restart we were looking for. Also they had a good knowledge of the markets we were operating at.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We started with a deep analysis of the market niche, buyer personas, and the competition. The results were very thought-provoking and led us to the key were looking for. Going back with ExpandX made us move forward. Super useful! The team was great with that.

Once we had the analysis of the marketing, sales, and e-commerce verticals, we proceeded with building up the marketing strategy. ExpandX offered two approaches and we were consulted how those may result in terms of goals set, time frame, KPIs, etc. We agreed to proceed with a mix of those two and so far the results are in place. We are very satisfied with the numbers and the progress.

How many people from the vendor's team worked with you, and what were their positions?

I think that the whole team got involved with the project as we worked on many service lines. Marketing specialists, designers, video marketing experts, digital ads experts, UX/UI and web developers, copywriters, etc. The whole project is managed by a project manager. Temelko who is the CEO is all over the project too. Extremely valuable!

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We managed to (in 3 months) change the brand perspective we had in the past - a bit rusty image of a discounts company. This was something we had to deal with. Also, the number of leads generated increased and keep increasing. We also manage to divert people visiting our online stores to also engage with our shops and vice-versa. This brings the engagement levels up and ultimately leads to sales growth.

Describe their project management style, including communication tools and timelines.

They were great. The team was very communicative and got any problems figured out. We used email to keep in touch.

What did you find most impressive or unique about this company?

ExpandX did what they said they would do within the timeframe they said they were going to do it - creative, key visuals, marketing strategy, marketing concepts, video marketing, website improvements, analysis, digital ads. We’re very happy that there weren’t any problems and that everything is running smoothly.

Are there any areas for improvement?

No, doing a great job!