ExpandX

BACKGROUND

Introduce your business and what you do there.

I'm an accountant for an accounting firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ExpandX?

During the COVID-19 pandemic, our firm absorbed a few other companies, and we were expanding. We’re very proud of our company and the way we work with our clients, but that was hard for us to express with our website and branding. We wanted to present ourselves more professionally to our clients so they could find us online and trust us. 

We hired ExpandX to help us with website design and rebranding because we wanted to reach a younger audience.

SOLUTION

What was the scope of their involvement?

ExpandX is designing and developing our website and came up with the color scheme. The website is both mobile and desktop friendly. We are now working with them on additional functionalities. 

What is the team composition?

Our main point of contact is Temelko (CEO & Founder), but we’ve also worked with other people in the company. 

How did you come to work with ExpandX?

They were recommended to us. 

How much have you invested with them?

We invested around £9,000 (approximately $10,000 USD). 

What is the status of this engagement?

We started working with them in October 2022, and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve had very positive feedback so far about the website. Everything is easy to navigate, and we haven’t had any issues with it. 

How did ExpandX perform from a project management standpoint?

They are very responsive, and communication is effortless. They’re organized, and everything is being delivered on time and within our budget. We communicate via Zoom, phone calls, and email. 

What did you find most impressive about them?

They’ve been willing to answer any and all questions we’ve brought to them, and have been extremely patient throughout our partnership. They’ve been providing us with the highest quality work. They’ve acted as a real partner for us, and we collaborate very closely with them. If we have any feedback, they’re quick to respond to it. 

We use many different service providers, and very rarely do we get such excellent customer service as we do with ExpandX. They give us fantastic value for our money. 

Are there any areas they could improve?

There is nothing more they could be doing for us. 

Do you have any advice for potential customers?

When you work with any service provider, especially ExpandX — be kind, patient, and easy to work with.

BACKGROUND

Introduce your business and what you do there.

I’m a designer in the art industry, and I run a business where I create art pieces for homes, offices, and other spaces.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ExpandX?

We hired them to build our website.

SOLUTION

What was the scope of their involvement?

ExpandX is building my website from scratch. First, I explained everything I wanted from the site, and then they started development. I’m considering using their marketing services in the future. 

What is the team composition?

I’ve worked with 3–4 teammates from ExpandX, including the CEO. 

How did you come to work with ExpandX?

I found them through a Google search when looking for companies in Sofia. When I emailed ExpandX, they responded pretty fast; they listened to me and understood what I wanted, so I hired them. 

How much have you invested with them?

I’ve spent around 9,000 Bulgarian lev (approximately $4,500 USD).

What is the status of this engagement?

We started working together in May 2022, and our engagement is ongoing. They’re aiming to finish the site by the end of November.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The project is going well; ExpandX has achieved every goal so far and has met my vision for the site. We’re building something special together, and they’re helping in everything they can. Since the site isn’t finished, I can’t give any metrics. 

How did ExpandX perform from a project management standpoint?

Every communication with them is smooth, and we haven’t had any issues with any team members. We usually communicate through email and sometimes talk on the phone with the CEO. They’re very fast in responding to my emails; they reply within the hour. Although we’ve had a delay in the timeline, it was on my side. 

What did you find most impressive about them?

I emailed at least 10 big companies, and most didn’t give me the attention I wanted; it took them at least a week to respond to my inquiry, and some didn’t respond at all. To me, that showed me they weren’t serious. Meanwhile, the response I got from ExpandX was the best; they’re good to me and act professionally. 

Are there any areas they could improve?

I don’t see any ways they need to improve; everything’s perfect.

BACKGROUND

Please describe your company and your position there.

Airhosted is a property management service company operating on a Swiss market.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ExpandX?

We hired ExpandX to help us get a hold of our digital campaigns and establish social media presence.

SOLUTION

How did you select this vendor?

We reached out to quite a few companies and ExpandX checked all boxes: knowledgable in our field, familiar with our market, easy to communicate with and very reasonably priced.

Describe the scope of their work in detail.

We had several kick-off calls before the start to outline the needs and pains and kept a very open communication process with the team further into the project. ExpandX team kept track of our ideas and was always very open for feedback.

What was the team composition?

We were introduced to an account manager as well as digital marketing specialists for daily operations. Strategy calls we took directly with the CEO and since he has so much experience in the field we truly felt heard and understood.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

ExpanX team helped us establish social media presence almost from 0, so we did see growth on all the channels.

How effective was the workflow between your team and theirs?

ExpandX team always met the deadlines. We even found it challenging to keep up with their speed of providing us with posts and creatives.

What did you find most impressive about this company?

The team really impressed us with their high professional standard and experience in our area. This used to be really hard to find.

Is there any area for improvement or anything that could have been done differently?

Since there was quite a high load of incoming creatives and texts from ExpandX team we did realise that we need a dedicated person to focus on those tasks and approvals. Had we realised this from the very beginning, perhaps we could have done even more with the ExpandX team.

BACKGROUND

Please describe your company and your position there.

I am Director of Conscious Products Ltd managing the commercial activities and marketing of a new brand we recently launched - Blessedmama.net

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ExpandX, and what were your goals?

We needed a complex solution. We needed someone to build our brand identity as per the framework and goals we have established, then to build our phase 1.0 for our new Website (development, design, IT, etc.) and also to set the Marketing strategy for the Digital Marketing activities that will be following. We have hired ExpandX for all of those.

SOLUTION

How did you select ExpandX and what were the deciding factors?

We found them over the web, found very good testimonials and set up a meeting with them. Initial communication was very good, as well as the offer terms. The vendor stood up among other in the final decision making process we had. So we initiated the firs stages of Brand Design, Brand Identity and Website Development with ExpandX

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We have had a very structured framework provided for the stages of the Branding and the Brand design.

We were provided few creative options, we discussed them during few video calls, we provided feedback and after a month of work with the design team we have had our logo and brand identity ready. So we proceed with building up the website from 0.

Everything was managed by Ellie, the project manager for the project. Very smooth communication. Regular project updates provided each week, as per the milestones we have set. So the project was completed on time, as per the plan we have set for phase 1.0.

How many people from the ExpandX team worked with you, and what were their positions?

I believe 1 web-designer, 1 project manager, 1 creative marketing expert - that was for the Brand Creation. And we have had a project manager that lead the web development team working on the project development.

The team there involved a web developer, web designer, IT admin, UX/UI and an SEO specialist. Very well composed team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

All projects so far were deliver on time and as per the budgets set. This is very important for us. We are very happy with the final results as they fully reflect on the project brief we have internally prepared.

Very good project management from ExpandX and quality work delivered at all times!

Describe their project management style, including communication tools and timeliness.

We have had weekly meeting to comment on the project progress and to provide feedback. We have also got regular weekly updated form the PM by e-mail, reporting on the milestones, project progress, work done by the team members, etc.

Very transparent and very effective communication, management and reporting.

What did you find most impressive or unique about this company?

Their ability to deliver quality work and go the extra mile is impressive. The team of ExpandX was always a step ahead while planing our projects, helped us better to understand the opportunities we could work on. So we finally had what we aimed at.

They will always come and provide resourceful feedback. Elaborate more in order the client to have the results wanted. Their separate team members and teams work in great synergy. Thank you for that!

Are there any areas for improvement or something they could have done differently?

None we can think of.

BACKGROUND

Please describe your company and your position there.

I'm a paid acquisition marketing manager in the SaaS space. Our company is focused on B2B and the product is a platform for supply chain sustainability management.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ExpandX Marketing & Web, and what were your goals?

We have a lot of prospects in Europe, and after speaking to our account executives, there was a tremendous need for multilingual campaigns in certain regions. Considering we are a North American firm, it was essential for us to work with an agency that specializes in multi-lingual campaigns.

SOLUTION

How did you select this vendor and what were the deciding factors?

It was a combination of things. Price, the statement of work, and overall transparency. We felt that working with a boutique firm would be better to ensure we get effective communication.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The major key deliverables are gathering MQL data from our paid search campaigns. We provided the vendor landing pages and we tracked performance within our database. The vendor helped with the multi-lingual keyword research and overall campaign execution through paid search channels.

How many people from the vendor's team worked with you, and what were their positions?

3 individuals worked with us. The company founder, their marketing representative, and translator.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We had some tremendous success within a short time frame. Our pipeline is looking solid so far with enterprise and strategic accounts.

Describe their project management style, including communication tools and timeliness.

They communicate with us often by providing the key deliverables and optimization tactics to ensure we continue to see success.

What did you find most impressive or unique about this company?

The communication and overall results are impressive.

Are there any areas for improvement or something they could have done differently?

So far they're doing a great job!

BACKGROUND

Please describe your company and your position there.

I am the owner and the leading doctor at "Active" Dental Practice

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ExpandX Marketing & Web, and what were your goals?

We needed a new website, brand identity and strategic digital marketing consulting.Our goal was to have more patients know about our newly opened dental office and make appointments from an online platform

SOLUTION

How did you select this vendor and what were the deciding factors?

They were one of the companies that I liked when searching on the internet. From the very first conversation with them, I realized that their expertise and vision of the work is exactly what I am looking for. The communication was smooth and they immediately grasped my needs and made a very clear plan how to achieve every single goal that I wanted

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

First, we went through my goals for the dental office. ExpandX then told me their vison of how to achieve my main goals and how their company could add value to my business.I liked a lot of their ideas. They understood exactly what I needed to achieve and we agreed on the goals of the digital marketing strategy.

Next, we went over the website's design, listing pages that would work well for my dental office. They delivered a multi-paged website with very useful options built-in, which patients like very much. I appreciate the time ExpandX has spent to make sure my project went smoothly.

How many people from the vendor's team worked with you, and what were their positions?

I worked with Temelko (CEO), Atanas (Dev Lead), and Ellie (Digital Marketing Lead).

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The marketing strategy was delivered in the agreed timeframes and exceeded expectations The website was developed in time, at very good quality, and very cost-effective compared to other providers that I talked to. Our dental practice has about 20% more new patients coming to us after we started working with ExpandX

Describe their project management style, including communication tools and timeliness.

In the beginning, we had called almost every day with their team to see if we were on the right track. After that, I got informed via email about every step they have done, and they waited for my feedback before going on. They took my criticism and concerns seriously and enhanced the product every time.

What did you find most impressive or unique about this company?

I'm impressed by their efforts to deliver the best solution for my dental office. They were always ready in case I needed them to fix something. All I had to do was email them, and they'd get right on it.

Also, the way their team explained every single step and strategy to me made me feel they know what they are doing and made me feel that I was in safe hands. The communication with their team is very easy and pleasant

Are there any areas for improvement or something they could have done differently?

No.I don't think something could have been done better or differently.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a small lady clothing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ExpandX Marketing & Web?

I started this company as an experiment, with the idea of having my own business in the clothing industry to create pieces on my own. However, I didn’t know if there would be demand for my products, so I decided to launch a small collection through an e-commerce site to test the market.

For this project, I needed a partner that could help me create a functional e-commerce website at a competitive price so that I could start my business. I was already working on my website design with another person, so I initially contacted ExpandX for help with my marketing activities once my site was finished. However, I had some issues with my previous web designer, so they ended up helping me with that part of the project as well.

SOLUTION

What was the scope of their involvement?

ExpandX created my whole e-commerce website. I only provided them with the content, but they were in charge of creating the whole platform from scratch on WooCommerce. I also showed them examples of websites that I liked for inspiration, and I gave them some insight into how I imagined my site.

They provided me with a lot of advice and input throughout the process, making decisions that they thought made sense to attract more clients. They brought their expertise into the project to make my site suitable for selling, which I ultimately wanted.

We’ve already finished my website, and we’re now about to start marketing efforts. The idea is to start with social media campaigns on Facebook and Instagram in February 2022. However, we’re still in talks because I’m now leaning towards advertising through Google Ads.

What is the team composition?

I communicate directly with one person from ExpandX, who I believe is the project manager. Additionally, I’ve had a few interactions with the owner. In total, I estimate that 4–5 people have been involved in the project.

How did you come to work with ExpandX Marketing & Web?

I started discussions with my previous web designer around May 2021, but two months passed by, and nothing happened. Then, this person delivered a very poor-quality website. It was almost July, and I wanted to go live by August, but I didn’t have a site.

In the meantime, I found ExpandX through Clutch when I was looking at different providers to help me with my marketing efforts. I found out that the reviews that ExpandX had were very impressive, so I contacted them. From day one, they were very attentive, responsive, and engaged, so I just stayed with them — I didn’t seek further.

We agreed to start the marketing campaigns once my site was finished, but this situation happened, so I asked ExpandX if they could help me launch. They accepted the project with very short notice.

How much have you invested with them?

Overall, I’ve spent around $10,000–$15,000.

What is the status of this engagement?

We started communicating around June 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

It’s hard to provide any metrics on the success of this project because we’re just starting with sales activities and marketing. However, the people I’ve shown the website say that it is nice-looking, highly functional, and very suitable for e-commerce. I’ve also noticed a lot of visitors coming to my site, but converting traffic into sales is going to take more work.

How did ExpandX Marketing & Web perform from a project management standpoint?

ExpandX has kept me posted every step of the way, and their communication has been clear and open from the beginning. Initially, they broke the project into phases, and they’ve constantly ensured to keep me aware of which phase we are working on. From that perspective, they’ve always been very timely.

When I started this journey, I thought that building a website was a matter of one month. However, it turned out to be much longer than that; it took almost six months of work. Breaking the project into phases helped me see that this would be a long process. Of course, I wanted my site to be ready much earlier, but I wouldn’t say that ExpandX can’t meet deadlines; all I can say is that my expectations were wrong from the start.

We communicate via email, and they’re always very responsive. Whenever I send them an email, I get a response within 2–3 hours. Usually, their answers are very comprehensive.

What did you find most impressive about them?

For ExpandX, a project is much more than just a job. They take their work as a personal objective, and they’re very passionate about it. They don’t work for the money; they take their work as a mission and do whatever it takes to accomplish that mission.

Additionally, they have a very strong team spirit, and they seem to be almost obsessed with delivering a quality product. That’s one of ExpandX’s differentiating factors compared to the other companies I talked to.

Are there any areas they could improve?

It is hard to provide constructive criticism because they’re very good at what they do. If anything, the fact that they’re so passionate about what they do makes them very attached to their work. It would be great if they could step back to be able to assess the output from a neutral perspective.

Do you have any advice for potential customers?

If you decide to go with ExpandX, you’ll get the best of them as long as you’re as responsive and dedicated as they are. They work fast, so you have to keep up the pace to get what you need in the end.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of SIMPLEMENTESOI, an online organic clothing brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ExpandX Marketing & Web?

We needed help with marketing and advertising.

SOLUTION

What was the scope of their involvement?

We’d created our own website, so we told ExpandX Marketing & Web we might need to redevelop it. However, they said we didn’t need to invest in that right now. Instead, they’ve helped us with blogs and Facebook campaigns. We give them the blog ideas, and they write them.

Also, we’ve recorded videos, and they’ve changed them for us and posted them on Facebook.

What is the team composition?

We’re in contact with an admin who’s kind, professional, and patient. We also work with the CEO, an advertising person, a video marketer, and an email marketing person.

How did you come to work with ExpandX Marketing & Web?

I searched online; I liked their bio and contacted them. When I sent an email, they responded that their CEO wanted to have a video call with me, which was great. Then, I had the video conference with him — he said he hadn’t seen any idea like mine. I knew it to be true because I’m a visionary.

In the end, they said they wanted to work with me because they loved my idea. ExpandX Marketing & Web knew my situation and didn’t want me to stress out about the money, so they said we’d get it made.

How much have you invested with them?

We’ve spent less than $10,000.

What is the status of this engagement?

We started working together in October 2021, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The blog posts are really amazing. The contract said 500 words, but they write 1,000 words per blog. The team has exceeded our expectations, and they genuinely care about us.

ExpandX Marketing & Web sends us a Facebook Ads report at the beginning of each month — it’s 2,300% better than the last ads we had. Now, we’re at 30 cents per click, which is excellent because we don’t have much money to invest right now. We’re investing a fixed pound per day, and the ideal would be £20 (approximately $27 USD) a day.

Moreover, the website’s pixel is now ready to create campaigns based on the look alike. It takes patience, but it’s going well. Overall, we’re happy with it.

How did ExpandX Marketing & Web perform from a project management standpoint?

Project management is fantastic. They treat us well, and communication is good. We use email and Zoom.

What did you find most impressive about them?

We like their human approach. Everything is going well with them; the blogs they write are amazing.

Are there any areas they could improve?

We don’t have any complaints; there’s nothing they need to improve. Their work is excellent.

Do you have any advice for potential customers?

Hire them.

BACKGROUND

Please describe your company and your position there.

CEO of a NYC based company, Little 1 Commerce LLC, that runs a number of e-commerce websites in various locations, offering baby/infant-related products and apparel.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ExpandX Marketing & Web, and what were your goals?

We are launching a new business line - bebeliso.com. For this specific project we decided to work with an established marketing professionals or agency to set up the brand, website and digital marketing activities of the e-commerce. So we decided to contract ExpandX for all that.

SOLUTION

How did you select this vendor and what were the deciding factors?

We browsed the web and went over a list of recommended agencies. We checked the portfolio of ExpandX and got into contact with them. They offered quite professional and smooth initial process of discovering our pain points, goals and expectations which ultimately made us choose them as our services provider.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We started with the logo, branding and brand identity creation. We extensively worked with the design team of ExpandX. We are absolutely happy with the final results also with the overall process of creation of that. We started from 0 and it was not easy to begin but we were guided all the time which made the process really easy and effective. We passed through several project cycles and revisions.

Everything was planned well and executed flawlessly. We also developed a sophisticated Digital Marketing Strategy assembling all types of activities needed for the initial 2 years of operations, we did budged planning and marketing mix drilled down to the very specifics needed. We now started work on the website and the project management patterns and standards of ExpandX show again.

How many resources from the vendor's team worked with you, and what were their positions?

We work with close to 8-9 team members (design, marketing, strategy, IT and web dev teams) but all the e-mail communication wish channeled down by and managed by 1 project manager which makes it all really smooth and easy for us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The logo and branding we have managed to form is of really high-class international quality, which was extremely important for us, starting and aiming at positioning an intentional e-commerce business. We have been also provided a very detailed brand book that we actually never thought of being set as an instrument that will allow us to coordinate and ensure equal brand presence from now onward. Definitely great value for money as well considering we did not initially go for a budged solution when selecting the vendor.

As per the digital marketing strategy developed and delivered we have to say that we are not happy we also ordered that service since during the development process we saw how many important points we have actually been missing with our other activities and it is great that we now have those well and properly aligned, planned and set in the right places.

How effective was the workflow between your team and theirs?

Extremely effective!

What did you find most impressive or unique about this company?

Their planning and execution of  activities and the quality of work really stands out.

Are there any areas for improvement or something they could have done differently?

None