Contact Evoke Ideation
Get a custom proposalFractional CMO and Brand Strategist
I help mid-sized companies compete with category leaders by bringing enterprise-level brand strategy without the agency overhead or full-time CMO cost. As a Fractional CMO, I partner with growth-focused companies who need strategic marketing leadership but don't need, or can't justify, a senior executive full-time hire. My approach is simple: Understand your customer deeply. Build a positioning that matters. Execute relentlessly.
Most consultants are either pure strategists or tacticians. I've lived on both sides:
12+ years in leading advertising agencies (from tea to watches)
Marketing leadership in banking, jewellery retail, infrastructure
7 years advising brands across retail, logistics, healthcare, skincare, education, pharma, fintech
This means you get someone who thinks like an agency strategist but executes like an in-house leader who owns the P&L.
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Min project size
$5,000+
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Hourly rate
$100 - $149 / hr
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Employees
Freelancer
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Locations
Kochi, India
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Year founded
Founded 2018
1 Locations
- Kochi , India
Service Lines
- Branding
- 15%
- Advertising
- 5%
Select Focus Area
- Branding Focus
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- Brand strategy
- 50%
- Brand messaging
- 20%
- Naming
- 15%
- Advertising Focus
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- Other advertising
- 10%
Industries
- Retail
- 30%
- Consumer products & services
- 20%
- Manufacturing
- 10%
- Real estate
- 10%
- Education
- 5%
- Financial services
- 5%
- Food & Beverage
- 5%
- Home Services
- 5%
- Medical
- 5%
- Other industries
- 5%
Clients
- Midmarket ($10M - $1B)
- 60%
- Small Business (<$10M)
- 40%
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Our Story
I help mid-sized companies compete with category leaders by bringing enterprise-level brand strategy without the agency overhead or full-time CMO cost. As a Fractional CMO, I partner with growth-focused companies who need strategic marketing leadership but don't need, or can't justify, a senior executive full-time hire. My approach is simple: Understand your customer deeply. Build a positioning that matters. Execute relentlessly.
Meet the Team
Pradip UnniFractional CMO and Brand Strategist
Locations (1)
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