EverythingDesign

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of an online music school.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with EverythingDesign?

We needed help with branding. Our main goal was to create a design that differentiated us from the competition.

SOLUTION

What was the scope of their involvement?

EverythingDesign created the entire design palette, including the logo and brand guidelines. They prototyped the logo across different objects, like t-shirts, visiting cards, pens, stationery, water bottles, and bags for our top consumers, vendors, and employees. Also, they prototyped how it’d look on social media banners and other digital assets. All in all, they designed the whole brand playbook.

Initially, we provided them with 10–12 competitors, and they did a comparative analysis. They delivered two iterations.

What is the team composition?

We had a lead designer and an account manager.

How did you come to work with EverythingDesign?

I found them on LinkedIn. Someone posted about them, and I researched them.

How much have you invested with them?

We spent $7,000.

What is the status of this engagement?

We worked together from April–June 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They delivered on time; it was good, but it wasn’t great.

How did EverythingDesign perform from a project management standpoint?

Project management was okay. They were responsive in replying but not fast to deliver the work. We used email, WhatsApp, and Zoom to communicate.

What did you find most impressive about them?

Their approach to user research was pretty solid. We got a lot of good insights.

Are there any areas they could improve?

They could put in more creative people to work on the execution.

Do you have any advice for potential customers?

Have a penalty clause if the timelines are breached.