Evergreen Media AR GmbH

Evergreen Media is an international consultancy for growth in search and AI systems, specializing in search engine optimization (SEO), generative engine optimization (GEO), content marketing and digital PR. The company operates as Evergreen Media AR GmbH. Alexander Rus founded it in 2015 and leads it as managing director. Evergreen Media employs around 40 people.

Evergreen Media works for mid-sized companies and corporations. Most clients are based in the German-speaking countries, and Evergreen Media supports them in their international markets as well. International companies work with Evergreen Media when they enter Germany, Austria and Switzerland.

Clients hand Evergreen Media the responsibility for their organic visibility: in search engines, in AI systems and in the information spaces these systems learn from. The client sets the frame: goals, budget, markets and its own organization. Within that frame, Evergreen Media runs the diagnosis, decides on route and priorities, executes and reports on every decision in writing. 

The work covers four levels: the positioning of the brand, demand through SEO and GEO, content through content marketing and presence in third-party information spaces through digital PR. The goal is brand building for AI search. Companies should be found, recommended and chosen in Google Search and in AI systems such as ChatGPT, Gemini, Claude, Google AI Mode and Google AI Overviews.

AI engineering is part of all four disciplines. Evergreen Media employs its own AI engineers and invests more than 3,000 hours per year in AI solutions for client problems that no off-the-shelf product solves. 

Evergreen Media works with more than 50 active clients, including Shell, Nexi, Messer and Nespresso. With more than 31,000 subscribers, the Evergreen Media YouTube channel is the largest German-language channel on AI visibility, SEO and digital PR.