EverEdge Global

Today, more than 90% of a company’s value is intangible.

Intangible assets are the primary factor in both profitability and growth. Unfortunately, these assets are ignored by accounting standards: they are either left off the balance sheet, lost within the amorphous term “goodwill” or, worst of all, recorded at cost. 

Conventional valuation methods tend to misvalue intangible asset-rich companies – companies that are doing something different – and often fail to value intangible assets such as data or brands at all.  

That’s a huge problem when raising capital, exiting a business, pricing a product, or creating partnerships. In short, a lot of money is left on the table.