SEO Services for Online Marketplace
- Search Engine Optimization
- Less than $10,000
- Jan. - July 2023
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"They prioritize fostering long-term partnerships with their clients."
- Software
- Indore, India
- 1-10 Employees
- Online Review
- Verified
EvenDigit provided SEO services for an online marketplace. The team's tasks included an audit, keyword research, on-page optimization, technical SEO, content strategy development, and link building.
Thanks to EvenDigit's efforts, the client's indexed pages more than doubled, their search engine positions improved, and monthly clicks, click-through rates, and impressions increased. The team excelled at applying feedback, meeting deadlines, and being responsive. Their tailored approach stood out.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of CITYBAZARONLINE
Describe what your company does in a single sentence.
We are an online marketplace where local retailer can list their products and user can search products according to their preferences online.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire EvenDigit to accomplish?
- SEO
SOLUTION
How did you find EvenDigit?
Online Search
Why did you select EvenDigit over others?
- Great culture fit
- Good value for cost
- Company values aligned
How many teammates from EvenDigit were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
The scope of work involves enhancing our website's SEO (Search Engine Optimization) to improve its ranking when users search for product availability in the local market. Our primary goal is to increase our domain authority and boost the number of indexed pages on our website. This will involve implementing various strategies and tactics to optimize our website's content, structure, and visibility to search engines.
Key Deliverables:
- Comprehensive SEO Audit: Conduct a thorough analysis of our website's current SEO performance, identify strengths, weaknesses, and opportunities for improvement.
- Keyword Research and Optimization: Identify relevant keywords and phrases related to product availability in the local market. Optimize website content, including meta tags, headings, and body text, to align with these keywords.
- On-Page Optimization: Implement best practices for on-page SEO, including optimizing title tags, meta descriptions, URL structures, and internal linking. Improve website loading speed and mobile responsiveness.
- Technical SEO: Identify and fix any technical issues that may hinder search engine crawling and indexing, such as broken links, duplicate content, and XML sitemap optimization.
- Content Strategy: Develop a content plan to create high-quality, informative, and engaging content that aligns with target keywords and user intent. This includes blog posts, articles, guides, and other relevant content formats.
- Link Building: Implement a link building strategy to acquire high-quality backlinks from reputable websites, directories, and industry influencers. This helps to improve domain authority and enhance website visibility.
- Local SEO Optimization: Optimize our website for local search by creating and optimizing Google My Business profile, local citations, and directory listings. Implement schema markup to enhance local search visibility.
- Monitoring and Reporting: Regularly track and monitor SEO performance using analytics tools. Generate comprehensive reports on key metrics, including keyword rankings, organic traffic, indexed pages, and backlink profile.
- Ongoing SEO Maintenance: Continuously monitor search engine algorithm updates and make necessary adjustments to SEO strategies. Stay updated with industry trends and implement new tactics to ensure long-term SEO success.
By executing these deliverables, we aim to enhance our website's visibility in search engine results, attract more targeted organic traffic, and ultimately improve the availability of our products in the local market.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The measurable outcomes from the project that demonstrate progress or success include:
- Increase in Indexed Pages: The number of indexed webpages has significantly grown from 40,000 to 95,000. This indicates that search engines have recognized and included a larger portion of our website's content in their search results, leading to improved visibility.
- Growth in Monthly Clicks: The project has resulted in a substantial increase in monthly clicks, reaching 5,000 per month. This metric reflects the higher number of users clicking on our website's links in search engine results pages, indicating improved organic traffic and user engagement.
- Average Click-Through Rate (CTR) Improvement: The average CTR has shown significant improvement, rising from 0.9 to 1.2. This indicates that a higher percentage of users who see our website in search engine results are clicking on our links, resulting in increased traffic and potential conversions.
- Total Impressions Increase: The total number of impressions our website receives has substantially improved, growing from 176,000 per quarter to 1.39 million per quarter. This metric reflects the increased visibility of our website in search engine results, indicating that more users are being exposed to our brand and content.
- Average Position Enhancement: The average position of our website in search engine results has improved from 17 to 15. This signifies that our website is ranking higher on average for relevant search queries, making it more likely to be seen by users and increasing the chances of receiving clicks and organic traffic.
These additional metrics further highlight the progress and success of the SEO project, as they demonstrate improved user engagement, increased visibility, and higher search engine rankings. The higher average CTR indicates that our website is generating more interest among users, while the significant growth in total impressions and improved average position indicate a broader reach and increased prominence in search results.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The project management approach of the team was highly professional and process-oriented. They followed a well-defined plan of action and set clear, measurable goals to be achieved throughout the project. This level of organization and clarity ensured that everyone involved was on the same page regarding the project objectives and expectations.
In terms of timeliness, the team consistently delivered items on time, adhering to the established project timeline. Their commitment to meeting deadlines contributed to the smooth progress of the project and allowed for effective planning and implementation of various tasks and milestones. Furthermore, the team demonstrated a strong responsiveness to our needs and requirements.
They actively listened to our feedback and promptly addressed any concerns or requests we had. Their willingness to understand our specific needs and tailor their approach accordingly was evident, and they made efforts to ensure that our expectations were met.
Moreover, their expertise in the field was apparent throughout the project. They showcased a deep understanding of SEO strategies, techniques, and best practices, leveraging their knowledge to develop effective solutions for our website's optimization. Their expertise and professionalism instilled confidence in their ability to deliver results and drive the project towards success.
Overall, the team's project management approach, professionalism, responsiveness, and expertise contributed to a positive working relationship. Their commitment to delivering items on time and addressing our needs effectively helped ensure a successful outcome for the project.
What was your primary form of communication with EvenDigit?
- In-Person Meeting
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
What I found most impressive and unique about this company is their strong emphasis on building relationships and their commitment to exceeding expectations. It is evident that they prioritize fostering long-term partnerships with their clients rather than focusing solely on delivering a product or service.
Their dedication to nurturing relationships means that they go above and beyond to understand their clients' needs, goals, and challenges. This allows them to tailor their solutions and approaches accordingly, providing personalized and impactful results. Their willingness to invest time and effort into understanding their clients demonstrates a level of care and commitment that sets them apart.
Are there any areas for improvement or something EvenDigit could have done differently?
I don't think so.
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS