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Ethos Market Research

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PUTTING DATA FIRST.

A leading Canadian market research agency providing end-to-end research solutions, trusted by the best in the industry. Established in 2016, we are rapidly expanding our foothold into the global market, creating a formidable presence in our field. Our mission is to facilitate real market intelligence using the latest methodologies, best-in-class research techniques, and cost-effective measures for the world’s leading research professionals and agencies. At Ethos, our team boasts extensive expertise, proficiency, and passion in market research. The majority of our team members come from strong market research backgrounds, bringing a sound understanding of client needs and preferences. 
 

  • Min project size
    $1,000+
  • Hourly rate
    Undisclosed
  • Employees
    2 - 9
  • Locations
    Toronto, Canada
  • Year founded
    Founded 2016

1 Locations

  • Toronto , Canada

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    Our Story

    Worldwide market research that drives business decisions.

    Ethos is a leading Canadian market research agency delivering smarter, faster, and more cost-effective insights worldwide. Since 2016, we’ve combined deep expertise, global perspective, and a passion for understanding people. Grounded in quality and collaboration, we turn curiosity into meaningful data that helps brands make confident, informed decisions.

    What Sets Us Apart

    Multicultural & Multilingual Research Expertise

    We specialize in recruiting and fielding research across diverse cultural and linguistic communities, delivering insights that reflect the full complexity of today's markets from bilingual urban populations to niche professional segments.

    Rigorous Recruitment & Screening Standards

    Our proprietary screening processes ensure every participant meets exact study criteria. We combine AI-assisted tools with hands-on human verification to deliver clean, reliable samples on time.

    End-to-End B2B Research Capabilities

    From executive-level qualitative interviews to large-scale quantitative fieldwork, we manage the full research lifecycle giving clients a single, accountable partner across all project types and geographies.

    Quick Facts

    10 years in business

    Team Breakdown

    Project Management (3)
    Recruitment & Fieldwork (2)
    Client Services (5)
    Data & Reporting (5) +4 Teams

    Tools and Technology

    Google Meet
    Google Drive
    Fireflies.ai
    Google Docs
    Krisp.ai
    Google Sheets
    Microsoft Word
    Microsoft Excel
    GitHub
    Figma
    Canva
    Google Workspace

    Commonly Asked Questions

    EthosMR offers a full range of qualitative and quantitative research services including online surveys, focus groups, in-depth interviews, ethnographic studies, Central Location Testing (CLT), and AI-assisted analysis. We handle everything from concept to completion under one roof.

    Yes this is one of our core strengths. We maintain proprietary panels spanning 20+ global markets and 50+ diverse demographic segments, with dedicated multilingual and multicultural outreach capabilities across North America and beyond.

    We combine rigorous screening protocols, human verification, and AI-assisted quality checks at every stage of the research process. Our team ensures that only fully qualified, validated participants contribute to your study data.

    EthosMR serves a wide range of sectors including B2B, Consumer, Automotive, Healthcare & Pharma, Big Tech, and Ethnic Demographics. We have delivered projects for clients including American Express, Kia Canada, Apple, Pfizer, and Marriott.

    Getting started is simple visit ethosmr.com to request a quote or book a discovery call. Our senior researchers will review your project needs and provide a transparent, no-hidden-cost proposal within 24–48 hours.

    Locations (1)

    20 Bay Street. 11th Floor Toronto, Canada M5J 2N8

    1

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