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A leading Canadian market research agency providing end-to-end research solutions, trusted by the best in the industry. Established in 2016, we are rapidly expanding our foothold into the global market, creating a formidable presence in our field. Our mission is to facilitate real market intelligence using the latest methodologies, best-in-class research techniques, and cost-effective measures for the world’s leading research professionals and agencies. At Ethos, our team boasts extensive expertise, proficiency, and passion in market research. The majority of our team members come from strong market research backgrounds, bringing a sound understanding of client needs and preferences.
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Min project size
$1,000+
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Hourly rate
Undisclosed
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Employees
2 - 9
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Locations
Toronto, Canada
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Year founded
Founded 2016
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Languages
-
Timezones
2 Languages that we service
- English
- French
1 Timezone that we service
- EST
- Eastern Standard Time (EST)
1 Locations
- Toronto , Canada
Service Lines
- Market Research
- 100%
Select Focus Area
- Market Research Focus
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- Observational Research
- 100%
Industries
- Financial services
- 30%
- Information technology
- 30%
- Automotive
- 20%
- Consumer products & services
- 20%
Clients
- Small Business (<$10M)
- 50%
- Enterprise (>$1B)
- 30%
- Midmarket ($10M - $1B)
- 20%
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Our Story
Worldwide market research that drives business decisions.
Ethos is a leading Canadian market research agency delivering smarter, faster, and more cost-effective insights worldwide. Since 2016, we’ve combined deep expertise, global perspective, and a passion for understanding people. Grounded in quality and collaboration, we turn curiosity into meaningful data that helps brands make confident, informed decisions.
What Sets Us Apart
Multicultural & Multilingual Research Expertise
We specialize in recruiting and fielding research across diverse cultural and linguistic communities, delivering insights that reflect the full complexity of today's markets from bilingual urban populations to niche professional segments.Rigorous Recruitment & Screening Standards
Our proprietary screening processes ensure every participant meets exact study criteria. We combine AI-assisted tools with hands-on human verification to deliver clean, reliable samples on time.End-to-End B2B Research Capabilities
From executive-level qualitative interviews to large-scale quantitative fieldwork, we manage the full research lifecycle giving clients a single, accountable partner across all project types and geographies.Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.
Learn More- Verified Client Reviews
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- Overall Review Rating
- Source
- Clutch
Business Entity
| Business Entity Name | EthnicPath Research Corporation |
| Source | Government of Canada Federal Corporation Information |
| Jurisdiction of Formation | Canada |
| Date of Formation | November 15, 2019 |
| Status | Active |
| Last Updated | June 17, 2026 |
| ID | Corporation number:1174193-4 Business number (BN):761492875RC0001 |
Credit Report Results
| International Credit Risk Assessment | Moderate Risk |
| Source | Creditsafe |
| Last Updated | June 24, 2026 |
Locations (1)
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