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Ethical Edge Solutions is an AI systems implementation firm based on the Gold Coast, Australia. We deliver globally.
We design and build custom AI-driven operational systems for businesses that have outgrown manual processes, fragmented systems, and generic software.
We don't sell licences, tools, or advice. We build working systems custom to your operation and stay through adoption until they actually work in your business.
Our founder, Carly Woods, comes from business not technology. With 16 years in the automotive industry, a multi-million dollar financial services business (recognised in the AFR Top 100 Financial Services 2023 and featured on Channel 7), and a track record of building businesses from the ground up, she understands what it means to run a complex operation. That experience is built into every project we run.
We've built our own systems. We've hired tech partners who didn't listen. We know first-hand how tough it is to build technology that works in a real business and that's exactly why we work differently.
Every project starts with an AI Operations Audit a 60-minute paid diagnostic that maps your workflows, identifies the gaps, and tells you exactly what's worth building and in what order. The map always comes before the build.
We work with construction companies, haulage operators, healthcare providers, professional services firms, financial services businesses, and recruitment agencies across Australia and globally.
We don't replace humans. We put humans in better places.
Website: ethicaledgesolutions.ai
Location: Gold Coast, Queensland, Australia
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Min project size
$25,000+
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Hourly rate
$100 - $149 / hr
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Employees
50 - 249
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Locations
Burleigh Heads, Australia
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Year founded
Founded 2024
1 Locations
- Burleigh Heads , Australia
Service Lines
- AI Agents
- 25%
- AI Consulting
- 25%
- Generative AI
- 25%
No Focus Areas have been added yet…
Industries
- Construction
- 25%
- Business services
- 20%
- Financial services
- 20%
- Food & Beverage
- 10%
- Medical
- 10%
- Education
- 5%
- Information technology
- 5%
- Non-profit
- 5%
Clients
- Small Business (<$10M)
- 75%
- Midmarket ($10M - $1B)
- 15%
- Enterprise (>$1B)
- 10%
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Our Story
Ethical Edge Solutions was founded by Carly Woods after 22 years inside operations-heavy businesses: 16 years in car dealerships, then building her own financial services company to an AFR Top 100 growth ranking in 2023.
We map the operation before we build anything. Most businesses do not need more software. They need the handoffs, approvals and double entry fixed first.
We work with established organisations where growth has outrun the systems, and we build only what the operation uses.
What Sets Us Apart
We map before we build
Every engagement starts with an AI Operations Audit. We document the real workflows, systems and handoffs first, then decide what should be fixed, automated, integrated or left alone. Clients often spend less than they expected because half of what looked like an AI problem was a process problem.Operators, not technologists
Carly Woods has run the kind of businesses we build for. That shows up in the questions we ask on day one and in systems that match how the work actually happens, not how a flowchart says it should.We will tell you when AI is the wrong answer
If the process is broken, automating it just makes the mess faster. We say so, and we fix the process first.Locations (1)
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