Estudio Contar

BACKGROUND

Please describe your company and position.

I am a department manager at U-Storage Renta de Mini-bodegas

Describe what your company does in a single sentence.

Mini-warehouse rentals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Estudio Contar to accomplish?

• Market Study
• Brand Awareness Level in the Mexico City Metropolitan Area
• Service Awareness Level in the Mexico City Metropolitan Area
• Brand Recognition and Adoption Level Compared to Competitors
• Current and Former Customer Satisfaction Level

SOLUTION

How did you find Estudio Contar?

Online Search

Why did you select Estudio Contar over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Service

How many teammates from Estudio Contar were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Analyze U-Storage's competitive position and market penetration in different areas of the Valley of Mexico, with the goal of identifying growth opportunities and optimizing communications efforts.

STAGE 1:

A. CUSTOMER PROFILE IDENTIFICATION
Telephone survey

Deliverables:
● Sociodemographic profile of the current customer
● Satisfaction assessment
● Consumption habits (use of the storage facility, length of time using the U-Storage service, decision-maker, and the participation of other stakeholders)
● Factors involved in the decision to hire U-Storage
● Unmet needs
● NPS (Net Promoter Score)
● Perceived benefits
● Media consumption
● Areas of opportunity
● Strategic suggestions

B. INACTIVE CUSTOMER PROFILE IDENTIFICATION
Telephone survey

Deliverables:
● Sociodemographic profile of the inactive customer
● U-Storage satisfaction assessment
● Reasons for inactivity: Reasons for leaving or why they are not currently using the service U-Storage
● Hiring frequency
● Main uses of storage
● NPS (Net Promoter Score)
● Repurchase intention
● Media consumption
● Areas of opportunity
● Strategic suggestions

STAGE 2:

POSITIONING
In-person survey

Deliverables:
● Brand awareness (Top, Share of mind, etc.)
● Market share
● Brand recognition: phonetic, visual
● Advertising recall
● Price elasticity
● Media consumption
● Areas of opportunity
● Strategic suggestions

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We obtained all the data we needed, with the necessary detail to be able to take action.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always responsive to our every request and were able to tailor the study to our exact needs.

What was your primary form of communication with Estudio Contar?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The service, the people I dealt with, their kindness, and performance.

Are there any areas for improvement or something Estudio Contar could have done differently?

Nothing, . I'll work with them again when we repeat the study in 2 years.

BACKGROUND

Please describe your company and your position there.

Consulting office in communication and academy of communication and human development. I am the founder and director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Estudio Contar?

Competition market analysis in conferences and trainings and market analysis for human development retreats.

SOLUTION

How did you select this vendor?

Doing a search on the internet, I did several interviews, I found them and they seemed very professional. I liked knowing that they specialized in the subject of Market Research.

Describe the scope of their work in detail.

From the beginning the treatment was very friendly and very professional, you could tell that they knew what they were talking about and they were interested in my project, which gave me a good feeling. The costs, although not cheap, seemed fair and appropriate to the quality of the work.

The questions they asked to find out the objectives were profound. The follow-up was timely and they gave me dates and notice of the progress, which helped me to know that they had their hands on the job.

They delivered on time, the presentation was very interesting and the deliverables very useful. I was impressed that they adopted my personal brand colors and style for the presentation visuals. Very happy with the results.

What was the team composition?

The marketing director was in contact with me all the time, monitoring the project, and I worked hand in hand with the other specialists who contacted me as the project progressed through its stages.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are just implementing it. But it gave me a comprehensive and broad vision of the market to have as a reference and make better decisions.

How effective was the workflow between your team and theirs?

Very good communication, they kept me informed of the progress and delivered on time.

What did you find most impressive about this company?

The professionalism that is reflected in substance and form

Is there any area for improvement or anything that could have been done differently?

Within the 10 characters that they chose to analyze as my competition, there were a couple of whom there was not much information and even when communicating with them, they did not manage to obtain much.

When presenting the results to us, they limited themselves to saying that there was not much information on those two, so we felt that two opportunities had been lost. I would have preferred that at the moment of noticing it, they chose two other candidates from the list that I gave them.

BACKGROUND

Please describe your company and your position there.

Marketing manager of Spectrak1023 company dedicated to tracking, geolocation and vehicle security nationwide

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Estudio Contar?

We requested a benchmark of Mexican vehicle tracking and security companies, which would represent direct competition for our new company

SOLUTION

How did you select Estudio Contar?

Searching the internet for a market research solution, I found Estudio Contar among 5 other companies that were dedicated to the same thing, however, due to the attention, professionalism and follow-up of the executive who attended me, we decided to select them as the definitive ones for the study that we needed

Describe the scope of their work in detail.

They designed, developed and executed an exhaustive benchmark of 16 Mexican companies that are dedicated to the tracking, geolocation and security of vehicles, both operational and private.

What was the team composition?

We always worked hand in hand with the executive who represented the front of Estudio Contar and she solved absolutely everything for us, it was only necessary to make a video call for the brief with the director, the research manager and the executive, where we explained what we required and In this way everything was very easy because from then on they took care of everything.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are a startup company and this research helped us to know the market of competitors, for us to be able to define strategies, prices, image, communication, message and attention processes and thus be able to differentiate ourselves from the rest.

How effective was the workflow between your team and theirs?

Everything was super efficient and fast, a couple of meetings were enough for them to understand what we needed and the results spoke for themselves.

What did you find most impressive about this company?

They were efficient and completely self-managed, fulfilling the objective in a timely manner.

Is there any area for improvement or anything that could have been done differently?

Everything is excellent, I have no comments, they are 100% competent and professional.

BACKGROUND

Introduce your business and what you do there

I’m the digital strategy manager of GUMA Group, a holding with many different divisions and I provide support to all of them.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Estudio Contar? 

We worked with them on different projects related to market research. Our last project was a market research project for one of our company's brands. The study aimed to measure the loyalty of the consumers for that particular brand.

SOLUTION

What was the scope of their involvement? 

Estudio Contar spearheaded our market research project. We talked to them about our goals and exactly what we wanted to achieve. We also told them what information we needed. After that, they did a quantitative study using surveys and a qualitative study using focus groups. On top of that, they conducted a study using digital platforms. 

What was the team composition? 

We worked with six people from Estudio Contar.

How did you come to work with Estudio Contar? 

We were working with them for a long time, and we considered them as our main service provider for everything related to market research.

How much have you invested in them? 

We spent Mex$180,000–Mex$190,000 (approximately $9,000–$9,500 USD). 

What is the status of this engagement? 

Our partnership ran from June–August 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to the information they were able to gather on this project, we were able to address two situations. The first one was the validation of a hypothesis we had related to this project. The second one was to gather new information that allowed us to set up a plan of improvement that would impact several projects and areas in the company.

How did Estudio Contar perform from a project management standpoint?

Estudio Contar was very organized, and they knew all the implications and details of the services they offered. Since they talked to us about the reach of our project, they made us feel confident that they knew what they were doing. Besides that, they were in constant communication with us and always kept us up to date on their progress. As a result, we were always aware of everything that was going on. 

What did you find most impressive about them?

Their skills were impressive — they were experts on their craft. They really took the time to get to know our business and the specificity of our sectors. All throughout the engagement, they were very involved and truly became part of our team.

Are there any areas they could improve? 

I honestly couldn’t say anything. Perhaps, they could’ve moved faster during their first processes. Other than that, I couldn’t point out anything else.

BACKGROUND

Please describe your company and your position there.

I am a Marketing Manager at Grupo Construlita (Tecnolite and Construlita), we are a company that offers lighting and IoT solutions for residential and professional projects.
 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Estudio Contar?

We carry out several market studies with Estudio Contar:

1. Mystery shopper: To evaluate the service of our promoter at the point of sale, determine the customer journey, and areas for improvement in our customer service.
2. Focus Group B2B: The agency moderated client advice with different dynamics that allowed us to obtain valuable information for improvement in service, product, and various internal processes of the company.
3. Study of Sales Channels: We carry out several studies to evaluate the potential of new sales channels, the market share, etc.

SOLUTION

How did you select this vendor?

We tender the studies between several agencies and we select the provider based on the methodology used to solve the request and service, delivery time, and price.

Describe the scope of their work in detail.

We carried out the briefs with each requirement. We had a meeting with the agency to explain the requirement in detail. They obtained additional information, determined an action plan, presented us with a proposal, delivery times, and proceeded to the execution. Something very valuable about Contar studies is the follow-up, every week we received an email informing the progress of the project.

What was the team composition?

The entire team is involved in different processes of the project, they add their multidisciplinary team to contribute in the best way to the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Each year that we carried out the studies we obtained growth, a great differentiator of Estudios Contar is that when the reports are delivered they always include very specific improvement proposals, that is, they not only give results, they leave your options to resolve the identified conflicts, their proposals they have always given us growth.

How effective was the workflow between your team and theirs?

Excellent, weekly follow-up, face-to-face sessions to deliver results, and the team are very enthusiastic, they become part of the company and get involved to give a great result.

What did you find most impressive about this company?

That it is a very dynamic, innovative team, they are constantly updating, they truly soak up the company they are serving to the degree of a direct collaborator, this allows them to provide better proposals and results.

Is there any area for improvement or anything that could have been done differently?

It would be incredible if they shared a newsletter with the agency's research that provides us with valuable general market information on our industry.

BACKGROUND

Please describe your company and your position there.

We are a university located in the western part of the country. I work in the planning directorate, rectory staff office. I´m in charge of the institution's business intelligence and institutional statistical information, and I am also in charge of managing institutional market studies, such as advertising campaigns, positioning, new academic programs or special projects of the rectory.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Estudio Contar?

The first time we worked with Estudio Contar was in 2019 to evaluate an institutional campaign and a change of institutional voice in the radio commercials, the campaign evaluated printed mock-ups, messages in different profiles, the study included group sessions. Another study was conducted in the same year to define the name of a new degree program through in-depth interviews.

the third study was conducted in 2020 for a special project of the rector for the feasibility study and value proposition for the bachelor's project currently in 2021 this July we are initiating a qualitative study that will combine both in-depth interviews and focus group sessions Evaluate the curricular offer of a degree program identify the value proposition and perception of different profiles involved

SOLUTION

How did you select this vendor?

In the planning department where I work, we have a supplier selection process for market studies, at least 3 agencies are invited to bid for each project and together with the client we evaluate the methodological proposals, the duration, the agency's experience and the budget, as well as considering how comfortable the client feels with the agency's personality as reflected in its proposals. On one occasion, we spoke to them directly to carry out an institutional strategic project without competition.

Describe the scope of their work in detail.

The scope of the market studies that have been carried out with EStudio Contar has gone as far as the generation of proposals. I have noticed and appreciate that they go beyond the objectives set out, making suggestions for the expertise they have generated up to this moment, the results of the studies have proven to be valid, so much so that in the high school project they estimated a certain number of enrollment that we had not considered and in practice it has been fulfilled.

What was the team composition?

The projects we have worked with them have involved marketers, psychologists and sociologists combining their knowledge and experience to provide the results we needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The most outstanding in this case so far is the opening of our university high school.

How effective was the workflow between your team and theirs?

Excellent the contact has always been very fluid starting with the commercial director, in addition to our kick off meetings there is also the general manager and the team that will be working on the project that has helped to have very good communication constantly to understand each other and clarify any questions or details that may arise also during the project are constantly monitoring and reporting progress.

What did you find most impressive about this company?

In their proposals they always have an innovative touch that makes them different from other agencies by proposing new resources or techniques They understand the client's needs even if he/she does not know how to express them perfectly They have a very good interpretation of the client's needs

Is there any area for improvement or anything that could have been done differently?

I am thinking and so far I can say that we have been very pleased with the quality of the work and the reports delivered. It is an agency that we like to work with and the treatment of their team is excellent and their professional quality is noticeable from the proposals to the delivery of results.

BACKGROUND

Introduce your business and what you do there.

I’m the supervisor for marketing intelligence at Universidad Autónoma de Guadalajara.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Estudio Contar?

We needed help with a national and international investigation for market research.

SOLUTION

What was the scope of their involvement?

They did national and international research for us. They received accurate and proper information to provide answers and develop programs at the university for us.

What is the team composition?

There were 6–7 people working with me.

How did you come to work with Estudio Contar?

A co-worker had previously worked with them at a different organization. They were selected due to the investigations they presented in a meeting.

How much have you invested with them?

The cost was $103,820 MXN (approximately $5,200 USD).

What is the status of this engagement?

We worked together from November–December 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We got good results from the investigation they did. They provided the results to management, who were very satisfied with the results, as well. They're our first option to hire for any future investigations we may need.  

How did Estudio Contar perform from a project management standpoint?

We communicated via email, phone calls, and WhatsApp.

What did you find most impressive about them?

They gave us timely responses; everything was really fast. They always went the extra mile, providing more results or information than we requested.

Are there any areas they could improve?

No, everything went well.

Do you have any advice for potential customers?

Provide as much information as you can so they have all the details they need. Ask for opinions and suggestions from them. They'll provide different options that you may not have thought about.

BACKGROUND

Introduce your business and what you do there.

I work for Levi Strauss, it’s an international apparel company. I’m the merchandising director for Latin America for three brands of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Estudio Contar?

We were looking to understand the main reasons we weren’t having good sales performance for one of our brands. We wanted to identify what we were doing wrong as well as find out what we could do better. Our objectives were to recognize and understand the consumers buying our products and know how to reach them.

SOLUTION

What was the scope of their involvement?

In the beginning, Estudio Contar compared this brand’s department store with another one of our department stores that was successful. They conducted interviews with consumers and the sales representatives who are on the floor selling the products.

We wanted to know how customers felt about the product as well as why they were and weren’t buying the products. The deliverable was a report outlining the research and statistics of both consumers and sales reps on the floor.

What is the team composition?

We worked with four team members including the general director, commercial director, and a couple of account managers.

How did you come to work with Estudio Contar?

We had bids with two agencies. We became aware of Estudio Contar because they’ve worked with one of my colleagues at their previous job. This colleague recommended their services.

Ultimately, Estudio Contar was the best agency in terms of scope and the information we wanted to get. They presented the best offer with all the information; it was even more than what we were expecting.

How much have you invested with them?

We invested $800,000 Mexican pesos (approximately $39,000 USD).

What is the status of this engagement?

Our engagement was from August 2020–January 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

This project is typically a marketing job rather than merchandising. At this time, I was in charge of that so my knowledge of what and how to ask was very limited. Estudio Contar was generous about providing me a bigger scope than what I briefed and pitched at our first meeting. They understood what I wanted when I gave general ideas and gave me many ways to reach this result.

We received so much information — both quantitative and qualitative. This was so important for us in terms of the success that we can have in the future. They covered many aspects and areas of our company from product to marketing to visual merchandising and brand environment. The report talked about how to improve our promotions and presentation on the sales floor. They presented all of this research from their questionnaires and detailed observations.

The deliverables helped us a lot to understand and improve our sales. We now know the type of consumer that is buying our product and how we can reach them. Once we presented that information to the stakeholders, they took some learnings and insights for their own departments and then made some action plans.

How did Estudio Contar perform from a project management standpoint?

We communicated very often. Because of timing, we needed to accelerate and start working on this project quickly. We had meetings every 2–3 days to make sure all the information was communicated. They successfully supplemented their own studies with our information.

Our communication channels were always open. Their team was receptive to what we wanted and suggested. They were willing to discuss everything and suggest other types of work.

What did you find most impressive about them?

Their willingness to make all our changes and suggestions as we were going through the project. The information they provided was very comprehensive and clear. There were no redundancies; it was very useful for many areas, not just marketing. They delivered exactly what we wanted. Their team gave us honest feedback about our company and brand that will allow us to grow.

Are there any areas they could improve?

No, they’re very professional.

Do you have any advice for potential customers?

Have a conversation with them to help them understand your needs. If you have any specific ideas, share it with them and they’ll give you the full picture. Be honest and open, and they’ll achieve what you want to accomplish.

BACKGROUND

Please describe your company and position.

I am the Brand manager of Seasons Love Your Skin

Describe what your company does in a single sentence.

Skincare with light textures and natural ingredients

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Estudio Contar to accomplish?

• Share of voice
• Know the competition

SOLUTION

How did you find Estudio Contar?

Referral

Why did you select Estudio Contar over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Estudio Contar were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Objective and Methodology
• Brand and Category Perception
• Analysis of the Competition and Mentions in Social Networks
• Insights into Consumer Behavior and Preferences
• Findings and Strategic Suggestions

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The share of voice

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent! The follow-up was punctual and the scheduled times were met.

What was your primary form of communication with Estudio Contar?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to discern data and understand the company impressed us.

Are there any areas for improvement or something Estudio Contar could have done differently?

That the recommendations part can be broader to debate it and make it more viable for the company.

BACKGROUND

Please describe your company and position.

I am the Market Research Specialist of a financial services company

Describe what your company does in a single sentence.

We support national and international companies with FX operations in Mexico to manage their treasury in an easy, agile and profitable way.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Estudio Contar to accomplish?

• Competitive position
• Identify our competitive position

SOLUTION

How did you find Estudio Contar?

Referral

Why did you select Estudio Contar over others?

• Pricing fit our budget
• Referred to me

How many teammates from Estudio Contar were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Identify the competitive position, market opportunities and strategic attributes of Grupo Financiero BASE in the export client segment with respect to the offer and performance of the competition in Mexico.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Identify the top of mine and strategic attributes in the export client segment

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was completed on time. Find areas of opportunity in the interviews and how you delved into topics with clients and non-clients.

What was your primary form of communication with Estudio Contar?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They gave us additional findings that were not initially contemplated

Are there any areas for improvement or something Estudio Contar could have done differently?

Being such a specialized product, it is very important that the person interviewing is more careful when delving into topics relevant to the study. Be clear about the level of complexity of the project, because in the end we did not arrive on time because the hearings were complicated