esbg design

ESBG is the work of designer David Borkowski. From an early age, a steady flow of cruise nights, racing, and Rube Goldberg fueled his desire to create. Drawing, model building, and more or less anything handmade were staples for Dave growing up, and quickly all things mechanical became a lifelong obsession.

It was only a matter of time before he discovered a way to combine art and design with a love of classic cars and racing. Early on, Dave worked as an illustrator at Action Performance Companies designing collectibles for NASCAR, IndyCar and the NHRA. Collaborations with Dale Earnhardt Incorporated, Richard Childress Racing, Hendrick Motorsports, Chip Ganassi Racing, Robert Yates Racing, Team Penske, and John Force Racing would kickstart his introduction to motorsports brand marketing. With a lifelong passion for design and racing, he was eventually intent on creating a comprehensive resource for automotive branding.

Today, as a continued motorsports brand advocate, Dave’s fascination lies in the clear execution of integrated brand identities, to communicate a company story and its core values with compelling visuals.